Evaluating a Website- Cantê


How friendly is the website?

Cante’s website is very welcoming. Both the colours and the images that the web site displays are excellent once they attract and engage the customer’s attention. It’s also very noticeable and the end-consumer can easily find what she’s looking for without losing too much time. The layout of the website is quite organized and the consumer can choose which section he/she wants to visit or buy from.

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Does it communicate everything it needs to?

In my opinion, Cante’s website performs really well in terms of communication, but they can definitely improve in some aspects. When a customer enters the website it becomes obvious that Cantê is a brand specialized in selling bikinis. For me, as a client, I already known this brand because of its bikinis, but they actually sell more products such as accessories, underwear and swimsuits for children (both for girls and boys). At this point, I think they could be better. If a customer doesn’t know anything about the brand, it’s first impression is that it’s a just for girl’s brand. This happens because in the first page of the website, immediately as the client enters it, by scrolling up and down the web page without actually clicking on any section presented in its layout, all the pictures presented only feature girls with bikinis. At any point in this first contact with the website, the client is able to see the kids or the underwear, despite the existence of a perfectly organized layout.

Although there’s a possibility to improve these topics, the truth is that their major source of revenue and awareness among consumers relies their bikini part of the business. This way, it becomes clear for me, why the brand invests more on this product, and this may be the reasoning behind the why Cantê’s first page just presents bikinis.

Like I’ve said before, the website has a good layout, and in agreement, delivers a nice presentation allowing a direct interaction. This final advantage will allow the customer to be immediately directed to the category he selected just by clicking a button.


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How relevant is the content to your audience?

One of good things that the website has, is the fact that they show the cheapest products in the first place. This easily makes the customer more interested on the products that are being sold considering the usually high prices of the brand. Additionally, this represents a strong strategy to engage the costumer on the website.


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How beneficial is its interactivity?

In a website, interactivity is fundamental and Cantê delivers an outstanding performance at this point. For instance:  while the client is exploring the website, he/she can select the products they like the most by putting a “like” on those. The webpage will automatically create a “favourites section” where the client can find everything that he/she liked before. Another example that clearly shows this interactivity functional part of the website, is what happens when a customer selects a product. Immediately after selecting it, the client is able to zoom in and out on the product, which is key, because whenever you want to buy something on the internet, you definitely want to see all the possible details of that same exact product at the highest level allowed. Another fundamental interaction happens when the customer is looking for a specific product and he/she can easily find out what he/she is looking for just by clicking on the “filter by” button. One of an example of interactivity used in this website is that, if the client decides to use this tool, he/she will be able to, all at once, see everything in the selected size he/she wants.

If the costumer has any doubts, at the end of the home page he/she will be able to find all the possible ways to contact the brand.

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What about navigation?

The website is very well organized. When the costumer opens the website, he can see exactly where to click for each activity (search, choose a category, filter…). Furthermore, the layout is very easily recognized by the common client, once the titles and sections are written with capital letters. If the costumer was looking at a bikini for example, and he/she now wants to go back to the home page, he/she can readily find where he/she needs to click. The site has a very good structure, once it’s organized according to prices, showing the cheaper prices first and then the most expansive ones.


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Design quality: 

Cantê has a good website design. The colours that they chose to the be a part of it, are colours that have a life, they transmit happy thoughts and emotions to the client. Moreover, titles are big so you can easily find where they are, pictures are of really high quality, no matter which product is being presented, and the customer can perfectly see the details of any of these items just by zooming. The models chosen to feature and “sell” these products are the best way to persuade clients into buying Cante’s products, once they are beautiful and each and every product perfectly fits them. These models can be seen as influencers because they are the ones that the customers follow and admire, they want to be like them and buying one of the bikinis they feel good with themselves. In my opinion, the level of interactivity they deliver is really good since the costumer can see and perform any “activity” by using the interactivity already provided. In this way, they’ll not need to improve this process. Finally, in their layout, they have a section called “New in” so customers can go directly to new products that the brand is now selling.

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Copy quality:

The website has good communication, the write vocabulary, and besides selling online, they firmly try to guarantee that everything they sell is also available in physical stores, meaning the content is perfect. Furthermore, by organizing the website in different sections with different names, the brand allows the customer to have an outstanding perception towards the products that are being sold by the company.



The site proves that the bran is competent, and as a costumer, I feel like they know how to persuade a client whit its content. Looking at this, makes me believe that their content is all very useful. And if a client happens to have any problems the brand are really fast in the process of answering the customer’s needs and questions.


How good is the marketing?

It’s obvious what Cantê sells and I think anyone who knows the brand already knows what they’re selling. What actually differentiates them from other brands, is their own way of designing their products (bikinis, underwear, …). These items are characterized by being different from the others and the brand clearly transmits this to their customers by stating that if you use Cantê, the models, the bikinis and the final designs are made to be perfect, so when a customer sees this type of bikinis, or underwear, he/she is able to feel special.  Moreover, Cantê delivers and performs a really steady Marketing strategy that is accessible to everyone once the website is public. However, the brand clearly shows their target segment by featuring young models using their products.


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Loading speed:

At Cante’s website, the customer doesn’t need to wait once the loading speed is really fast. Furthermore, every time a client wants to change categories, a click takes him to the wanted section in seconds.


Uses of multimedia:

The overall multimedia content delivered by the brand, such as pictures, videos, or anything else on their website, are very important once they’re responsible for attracting the customer’s attention towards the products on sale.

Matilde Saraiva

Website Review – Aware Clothing


  1. How friendly is the site?

As I said in the last post, Aware clothing is an online brand that makes unique and exclusive handmade pieces of clothing in Barcelona. They like a lot to combine colors and elegant textures so if you enter to the site you would see that this is true. In my opinion, it’s friendly because you can appreciate the vivid colors and special textures. A part from this, the website is clear organized by categories so the way they designed it represents perfectly the kind of life clothes they want to show. It feels welcoming when you get on the website, because the first thing that appears are the new clothes of the season so you are aware of all the news of the brand.

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  1. Does it communicate everything it needs to?

Yes it does. The design of the page, the style, the colors, the tone and also the pictures represents the purpose of the brand. You can also see quickly that they are selling clothes for  people who wants to feel unique. In general, the website is effective. As I say before, the categories are very well organized so this is a good point.

  1. How relevant is the content of your audience?

Aware is focused on what audience wants to know. They show pictures of the products and models with the clothes so it’s the most interesting part for the audience when the purpose is to buy some pieces of them. They show all the characteristics of their products; the sizes, colors, if its available… On the other hand, they start a blog and then they left it so I think they could work on this part, it will be interesting for its audience.

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  1. How beneficial is its interactivity?

We can see that the interactivity through this website is very easy. When you enter to the main page you would see a special category in which visitors can interact via email and ask some questions for the company.

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  1. What about navigation?

As I said, Aware has a good structure and navigation is easy here. When you just enter to the website, there are some categories and in one click you can go in one of this sections so is well organized.  Visitors can navigate in no more than 1 minute through the page and I’m sure they find what they are looking for very quickly.

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  1. Design Quality

Aware Clothing design are attractive, minimalist and elegant for those girls who wants to feel unique and different, so represents perfectly what the brand wants to show.

  1. Copy quality

The content is clear, concise and grammatically correct. It is easy to find the sections and the tone is close.

  1. Readability

Aware playing with different types of typographies; Georgia and Geneva, different sizes, capitals… but the readability is remains easy.

9. Credibility

The content of the page is 100% credible and when you go to buy you see that is totally safe.

  1. How good is the marketing, branding, accessibility?

When you enter, you can see that the purpose of the site is clear; they show the different types of clothes they have and when you want to buy the process its  easy too. They try to differentiate from the competitors trying to offer unique and elegant pieces from what we normally see. The website is very functional.

9. Loading speed

The loading of the site is very fast and works well so customers don’t have to wait. This is a good point for them because some websites of the competition works very slowly and the visit becomes heavy.

10. Use of multimedia

The website is visual and they combine photographies of the clothes with text and information about it. From my point of view, as I mentioned before, they could get better the blog, it’s something that would summarize and for the type of target they have it would be a good point.


Website review – Lazy Oaf


How friendly is the site?

In my opinion, the he Lazy Oaf’s website, is friendly because of the way they designed it. It is different to others I have seen, which goes perfectly with the kind of life / clothes / brand they want to show, communicate or improve.

But, for others, it may be weird and difficult to understand. Not because they have an awful organization of the tabs and website, but because of the type of pictures and their distribution throw out the page.

It is not really welcoming, although it surprises you only for the weird models and the clothes they are wearing. It makes you want to keep looking for more pictures.

The main page does not explain the benefits of visiting, but only by the way the pictures in the page are taken, and the clothes that appear in these pictures, you can imagine the weirdness of the brand.

As they are a modern, youthful and maybe a little bit childish brand, they use informal language and tone. As if you were talking to a friend.

They also  use too much white space. They could put another think instead of having too much white.

Does it communicate everything it needs to?

Lazy Oaf is a very specific company, as well as their target group.

By entering their website you can imagine which kind of brand they are are and the lifestyle that they have.

Obviously, you can tell by the pictures, that they sell clothes and accessories. And you can tell by the design they  have, the types of colors they use and the models they choose for the shoots, what type of brand they are.

A grandfather of 80 years old would never buy something in the Lazy Oaf’s website. Not even to buy a present for his granddaughter. It is obviously focused in youth.

The brand has a really well established unique selling proposition and it spreads throw out the whole website. They claim the weirdness of people using  “CREAM” colors, extravagant and a little bit childish clothes and informal language.


How relevant is the content to your audience?

The site can quickly convince the visitor that they have come to the right place if they were looking for weird, unique and high quality type of clothes.

I think that the copy is more focused on being a friend for the visitor and an example to follow than the only purpose of selling.

Yes it is. Lazy Oaf has a lot of information in their help section. They explain perfectly the most frequent FAQS: about delivery, orders, returns, your account, to contact and wholesale enquiries, etc.

How beneficial is its interactivity?

There are not any kind of interaction. You, as a costumer or visitor, cannot comment on any type of picture or post. Were there really is interaction is in their social media pages, specially Instagram, which has a special tab in the website that redirects to this social media page.

Although, at the end of the main page, it has contact information about the company if you want to contact them.

The website encourages visitors to left details but not intrusively. I mean, a pop-up where you have to put your information does not appear as frequently as other web sites. It only appears if you want to get to more specific content (like news posts and articles). 

Lazy Oaf does not encourage the visitor to return. If you like it you buy it, if not, you can look at the clothes, it’s fun to watch.

What about navigation?

The site has a very specific and easy to use structure. Everything is really well explained and easy to find. They have visual links and others hiding in a picture, but it is easy to see them anyways.

The visitor has complete freedom to move throughout the site, every link or tab leads to another related page. It only concludes to a dead end when you are in the articles about the brand, because you have to log in with an account.

Design quality?

The design is simple, attractive, minimalist, with a very good structure and unique.

Even though, sometimes is hard to know where you are because the titles, in some pages, are really tiny, and you end up not knowing where you are.

There is a table of content, but again, the titles in this are really small too and with a really light type of letter. Also, the pictures that are down this table content are huge, and they distract your attention from finding what you want o share, so it is more difficult to find.

It also has some visual aids, but they are not really shiny or do not have your attention because of the hugeness and weirdness of the pictures. They are actually more  distracting than a visual aid.

The back button does take you back to where you where.

There is a really good cohesion of color and design. As I said before, they only use cream tones, which matches perfectly with the pictures and clothes that they are offering.

Copy quality?

The content is clear. As a young brand, they do not extend their copy explaining their accomplishments or their history. The thinks that they explain are clear, with informal language and they explain it as if they were talking to a friend, not with technical or really cult words.

Their tone is friendly and close to the person that is reading, just as I said before.

Every section has it’s specifics themes and designs, related to what they are talking about.


It is really easy to see and read the texts that are on the website, you don’t have to zoom in to read them. And they use the same font in every text and every title.

Attention to detail?

They make you check multiple types the information you gave in case there was an error.

I guess the copy has been proofread because I have not seen any kind of grammatical or orthographic mistake and all the information is correct and up to date.

Their logo, claim, brand logo colors and everything is included correctly throughout all the web page, not only the main one.


The Lazy Oaf’s website offers a perfect user experience to the primary audience.

The selling site is secure, with no ads or pop ups, as well with the blue text.

How good is the marketing?

As I said before the site as well as the brand and their social media have a very clear proposition which is shown and explain multiple times. Without naming the competitors, they define themselves as a unique kind of brand with a unique youthful life and experience.

The message is clear: stay weird and live always like a teenager, young and full of life. It doesn’t have audience segments. They are not followed for any kind of age, only for a way to be, a personality and away to live.

You can share the content and clothes you want to your friends and family.

The branding

There is a clear brand identity projected. The one I have repeatedly said throw all the answers: stay weird and live life youthfully. With that informal tone, it delivers the emotion and that way to be.

If you have a mind set as the brand, you will engage easily.


It is really easy to access to the web page. It works perfectly in Windows, Mac and even on the mobile phone.

Loading speed

It loads perfectly, easily and fast. Even though, if it does not charge, it has nothing animated or something to be entertain with.

Use of multimedia

 Every picture or video in the website has the clear purpose to sell their clothes and spread their mentality.


Website review

How friendly is the site?

When you enter the Zadig website, by the black and white colors and the order they use, it becomes a fairly clear website. It is a formal and correct style very direct. Everything is very clear when you enter the web. They even use emoticons to

Make clear important points. In addition to that the presentation is changing with different offers that offer depending on the season.


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Does it communicate everything it needs to?

I really believe that it makes clear the type of brand with its values to be transmitted. All simple but very thoughtful, with what more people look for in sight. In addition, as only enter, the shipment is free from 200 euros, it is already an expensive brand. In addition all the options are very clear and it has a search engine and a help section that is also very useful and easy to use.

And another point to emphasize is the importance that they give to the questions and attention to the client.

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How relevant is the content to your audience? 

It is always a good idea to enter the Zadig website if you like the brand, since it gives you some offer, promotion, or personalized campaign that is very linked with how the brand is. But there is a point that would change, usually the content is much more thinking about the female audience thinking that it is also for men.

How beneficial is its interactivity?

It is also very important in a luxury brand to have feedback from the brand. You have to take good care of the customer, because if they choose you as a brand, it’s not by budget, but by taste, and you have to do well this point. But Zadig is very clear about this.

What about navigation?

Its really easy to navigate in the webside. Parece todo muy claro desde el principio y lo es, esta muy bien indicado. Lo único que para saber sobre la historia de la marca, o de donde es, por ejmplo, ya es un poco mas complicado y en mi opinión es algo que tendría que estar como opción principa en el menú l, en vez de debajo de todo de la web. Pero funciona muy bien y sigue un pco el estilo de webside muchas marcas de ropa.


Design quality and Readability?

 The design of the web fits perfectly in how the brand is, elegant simple but with retail points playing with the different collections that it presents and its colors. So it is constantly changing, but it is very visual to be black and white and this lets you play a little more in terms of the different style of people. And for what the typography style does the black color is also very clear and direct.

I think that the brand’s public is very thoughtful and successful.


Copy quality?

 Its really clear what each section is about.  And every section when you go on it, sabes perfectamente donde te esta llevando yque va a aparecerte. Desde un principio cuando entras en la web no hay mucho texto, es todo mas visual.



 La reputación de esta marca y de sus creadores: ayuda a sus consumidores a confiar en ella. Es una marca muy conocida y de toda la vida.


How good is the marketing?

El márketing de esta compañía es excpecional, de hecho es una de las marcas de moda que más ha sabido moverse en términos de redes sociales.

No sólo están presenten Instagram, Facebook, Tuiter … si no que se puede utilizar para promocionar sus productos y a través de eventos y campañas publicitarias.

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The branding?

La identidad de la marca es muy clara. Es una marca de que vende productos.

El estilo que tiene es único, se distingue de las demás por que sigue las colecciones de cada temporada pero todo siguiendo su propio estilo.


The accessibility to the page is idyllic. The ease that is given to the consumer when it comes to knowing the brand and its products is very good. The content is very simple and how it is organized so that not finding what you are looking for on this page is unlikely.

Loading speed

The page load speed is very fast, there is no need to entertain looking at other content.

 The page load speed is very fast, there is no need to entertain looking at other content.Use of multimedia

The use of the brand’s multimedia is very good, it is developed through content in social networks and accounts, video on YouTube, advertising campaigns … in which they encourage consumers to follow their way of living life and love .

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When you enter the page, the first thing you do is put your language so the page fits you. Then, you find a very cozy white background in which several pictures of different models appear with the dresses of the new collections. On this page it guides you to find what you are looking for, that is, it appears very clearly in each window what you can find. For example, if you are looking for a wedding dress, a party, a communion dress, etc. you can find it in the different windows. Finally, a questionnaire appears to request an appointment and be able to prove the dress with professionals that can help you decide. The content is written using a formal tone because it is a formal brand, therefore, its language is clear, serious and transmits quality. There is no help section itself, but there is a contact email for any question along with a form specifying if you are a client or provider and the type of doubt you have to answer as soon as possible.The whole page is white, very visual and with many white spaces to make it easier to use and not have an excess of information. The visitors can’t increase the text size, it doesn’t appears in the home page, but if you zoom with the mouse you can read it increased. It’s difficult to printoff onto porttrait A4 because there are two images on front of the home page so if you want to print off the two images would not look good.

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Yes it does betwen the style, the tone, the pictures and the colours, you know what is the porpouse of the brand. There are many photography that appears on the home page in which a model poses with a wedding dress next to a window that says: see collection 2018. So, it is a commercial or bussiness page but you can also find a entertainment or news in their blog.

Furthermore, on the home page there are models of the age of the target audience, that is, from 25 to 34 years old.


The audience of this site already knows what it is going to find when entering the web page since it has sought it expressly, therefore, once they enter they will stay. It could be said that the copy is focused on what the public wants to know since it is addressed to them.

In the frequently asked questions, we can find any doubt we have or resort to the nearest store as well as call the phone that appears.


The site takes the maximum advantage so that there is an interaction from the first moment you enter and you have to register, request an appointment or share the blog posts on social networks. Therefore, it is a positive interaction since it increases the followers in the different platforms and in the same website. The contact information does not appear on the homepage but in the frequently asked questions. Including the opening hours of the stores, the contact number and the company email. It is not so obvious that the actions of this company is to sell, since its values are to help the clients as much as they can and offer them an experience in a special moment such as the wedding. The privacy policy appears clearly in a section located at the bottom of the web page, therefore, it is easy to find.


The structure of the website is quite logical and clear. When you enter more than once you know where each section is. There is no map in itself but if you enter the section of “stores”, you will find mini sections in which you can choose in which city and country you want to look for the wedding / communion / party dress and they will give you the exact address. It is very easy to return to the main page when you are in another derivative since you only have to click on the name of the brand in the upper part of the left. All links are visible on the first page. Any visitor has the freedom to move around the site since it is super simple. That is, it gets the navigation buttons back and forth, it does not take visitors to blind alleys. There is also the search option in which several news appear next to the different dresses when you are looking for a specific dress.


Being a brand of wedding dresses, the design is attractive, simple, serious, transmits quality, confidence, elegance among other values. It has a clear title, description in each image with subtitles, so, you know at all times what you want and what you are looking for. There is a clear index at the top of the page in a horizontal way in which you can search the blog, ask for an appointment, look at wedding dresses, parties and communion dresses. Within each section there are several blocks of mini sections in which you find shoes, bags, headdresses, etc.

From the first moment it captures and retains the attention since the dresses are precious and the photos are of quality. Catch especially when seeing the different ranges of products that you can find being mainly a brand of wedding dresses. As I mentioned earlier, the brand is located in the upper left and does not use many visual aids to avoid distracting the client. It can be said that it is a successful web design since there is a great human interaction. In addition, there are no errors that make you leave the website. For example, if you click the space button, the page goes down to show more dresses. If you go back, it takes you where you were before. It clearly appears where to find new content since it shows it to you in a visual way. There is a certain cohesion between color and design, since they are the same color as the company’s color range. The images are within the defined image area, since it is not necessary to scroll to better visualize the image.

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Regarding the quality of the content, this is clear, concise and grammatically correct. Being a quality company, this can not fail. There is a certain emotional tone considering that weddings thrill in itself but this more. There are no intriguing titles but simple ones. Each section specifies what it is about and what will be found in it.


Throughout the website there are no italics but capital letters. They are written with a smaller size so there is not much information or it is difficult to read. The size of the letter is at least 10 points and varies in the different areas of the website. Instead, the source is always the same, something like Arial. The background is white with cream or very light tones.


All the information that appears on the website is updated at all times and the forms are verified. In addition, everything that appears in it is legal and “safe for the web”. The requirements of corporate identity appear gradually, as do the declaration of author’s rights and the legal controls already carried out.


This brand aims to deliver a certain user experience since you only get married once and transmit it to you through its functions, images, etc. Therefore, if you still do not know how to make your wedding, in the blog appear several news and tips so it is quite useful. Nothing appears in blue text, but it is underlined in subsections (in black and it does not look like a link) . Frames also appear in relevant words to make it more visual. Pop-ups have been avoided to avoid tiring the user.


It is quite good because it differs from the competition in several things, that is, it is a quality brand that you can not buy online and they help you at all times when you attend the store. On the other hand, the competition is not so expensive and perhaps it does not have as much cache or differential products as are party dresses, communions, etc. Therefore, the proposal of the site is quite clear, with a simple message and focused on the client at all times. In addition, there is a specific target but other segments of the audience can also find benefits. Through social networks such as instagram, pinterest, facebook, youtube, twitter, etc. Readers can share or recommend their friends or relatives whenever they want.


The identity of the brand is clear and appears repetitively throughout the web page as well as on social networks. Obviously, the audience that seeks this brand has the same values or personality as her.


This site is available in all types of computers, both mac and windows and mobile phones and in different countries as well. Therefore, it has been verified in the different versions and modalities.


The home page loads very quickly with a PC with dial-up modem, so you have no problem accessing it. There are no unnecessary animations because it loads instantly.


Being a brand of dresses and bridal accessories, there are no audio files, but some videos about the different collections, therefore, benefit them and consumers.




The Weeknd’s website feels welcoming from the start, because of the easiness of use and the high quality design of the page. Also, the colours used are very related to the brand and to the message that their songs want to impart. There are clear benefits of visiting, because in the same homepage you can find videos, tour dates, merchandising and news, which is content that the people who’s interested in the brand will find important.

Captura de pantalla 2017-12-01 a las 17.16.16.pngRelated to the content of the site, the few words and messages that appear are written in a formal conversational style, though the band prefers to communicate with images and videos instead. That makes everything easier, since we won’t have to worry about the size of the text, and the message will be spread effectively anyway.

It’s not difficult to scan, since there are very few words, and a lot of images or audiovisual content. Also, the fact that the background is black makes seeing the information easier. In every tab youneed to scroll down a bit to see everything that is there, so the content probably wouldn’t fit in an A4, but that’s not something bad, since the process of navigating through this website is simple and the design is very attractive.


It communicates everything it needs, since it’s an entertainment site that is visited by people who are interested in knowing different information about the band. Every single content that the page offers is summarised in the homepage, so it can be considered as an effective website. Also, the fact that the design of the web is highly connected to the type of music The Weeknd produces, helps the people who go to the band’s page find exactly what they were looking for, in aspects of design and content.

We could determine that the site is definitely consistent in design (color, layout and fonts), has an clear and highly usable platform, the buttons and different tabs are easy to find, and it’s simple to understand in general. The only thing that is missing is a navigation bar that might help us find what we look for easier and faster. However, due to the fact that all of the contents are summarised at the homepage, it may not be necessary to have one.


Once we get into the webpage, the design of the platform and the content will be the decisive elements that will make us want to stay there. If we’re there to buy merchandising,the fact of getting inside of this atmosphere will increase or desire of acquiring these items, since that will make us want to be a part of it.

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People that click on the band’s website will want to discover new music, watch The Weeknd’s viedos, know the tour dates, read news about the band or buy merchandising objects, and every single video, image and text that we can find there will talk about these things, so we could say the content that is offered to the audience is absolutely relevant for them. It’s not the brand that goesto the potential client, but the potential client is the one who’s interested in the brand and will go to their webpage to find some more information, so clearly the content will be important for him.


In The Weeknd’s page you can either interact by subscribing to their newsletter, or by buying merchandising produtcts, and in both cases the interaction will be positive, since the client or potential client will have something in return, whether this is information about news, videos or albums, or a merchandising item. 

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There is not a main action that the page wants the audience to take, since its main purpose is not only selling or making people subscribe, it’s more of an information platform. However, it does worry about having a good and pleasant connection with those who want to interact with the brand, and that’s why they make the process of subscribing non-invasive for the person, and also the buying course is easy and well designed.

Something that is very important and that this webpage misses is a tab with all the information about the brand, like who are its components, what kind of music do they play… we can assume that people that come to this website do already know who The Weeknd is, but I think it is important to remind them and that would be also a good opportunity to sell itself and to highlight its values and objectives as a music band. If that part was good, maybe the people who read it would be even more interested in buying its items or being part of this community. In the merchandising page we can see nonetheless what the components of every item are and where they are made and embellished, which I think is important information.

I think the incentive to take the required course of action isn’t sufficiently motivated to the audience of this webpage, since when we get inside it we don’t have any message or pop up telling us we can actually subscribe to its newsletter or that we can buy The Weeknd’s merchandising, we need to look for the buttons instead. So, taking into account that this is more of an information website and it’s main purpose is not to sell items or to make people subscribe to the newsletter, since what is the most important is the music, I think the fact that there were some pop ups or just a little window on the right that appeared when we got inside the webpage saying that we could subscribe by clicking one button or that we could buy elements by clicking another one, would be very important and would make the people more aware of it. That would encourage  visitor details to be left there.

The benefits of the visitors returning to the site are not specified, but I don’t think they are required to be told, since if the visitor wants to go back to buy some specific item, he would go by himself, and he will remember the website because what is offered here is not offered anywhere else.

The privacy policy is easy to find, because it’s at the bottom of the home page, and the regular buyers’ data is stored so that the brand can send them e-mails with new offers.


The site has a logical structure and navigation in it is easy and clear. The only thing that we could improve is that it doesn’t have any site map, and maybe it could have one so that the experience of navigating would be easier.

All the links link back to the homepage except for the merchandising one, that opens in a new tab, but we can go back to the homepage since the home tab is open still. They are easy to find and recognise, and you can go from one page to another in less than three clicks, which would be too much.

The visitor can navigate freely through the site, and they can undo or redo all the times they want, or add items to the basket and then cancel them in just one second. There’s no need for “back” and “forward” buttons in the merchandising page, since the ones from the navigator we’re using (Google, for example) already work. However, they do not have location Bread Crumbs.

There isn’t any search option, which I think it would be necessary to make the process faster. The usability, though, is effective and it has been used by a focus group to prove it.


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The design is simple, attractive and customer orientated since everything’s very easy to be found.  Visually, it offers pleasure to the potential client that visits the webpage. You can immediately know where you are ‘cause every tab has a title and though there are few texts, they say the what’s important in every single one of them. We could consider the main homepage as an index because it has in it a bit of what you will find in every tab on the top. 

It grabs and holds your attention from the first moment and it avoids clutter because everything is very well organised and visual, and the top and left of the page is used to determine brand identity and navigation (there is the logotype on the left and the name of the different tabs on the top). It has a lot of visual aids like color coding and typography, with colors coming from the same tonal range that makes us relate the web concept to The Weeknd’s music.

There are not any big errors, though sometimes when you try to buy a t-shirt the prize is only in US dollars, and not in euros or pounds, but then it gets fixed. The back button takes us where we were and it is very clear to understand how to find new information or content.

The site is more than 800 pixels wide and the images are more than 72 dpi since they are HQ images (same with the videos). However, the user needs to scroll down to see the whole picture in every tab, so maybe this is something that should be fixed.


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The content is clear, relevant and grammatically correct, even though there isn’t much text in general. It doesn’t have any emotional tone, it’s more impersonal, because it’s not the written part but the music the one that needs to connect emotionally with the visitor. The topic of every section is very clear and easy to be scanned. 


It’s easy to read though some of the users may need to zoom the page a little bit to get the information clearly, but the font is well chosen and it’s higher than 10 point size, and it’s always the same. The font used is a sans-serif typeface and it’s always used with capital letters, and there isn’t any marketing-speak word in the content since it’s not  marketing web and it’s purpose is to provide information about The Weeknd. The only bad thing we can point out is that the letters are white and the background is dark, which reduces readership levels.

It’s clearly known what the users will get by clicking on actionable items.


Everything un this web, including the copy, has been double-checked since it’s a worldwide known web. The information that appears is clearly up to date and also there are new links that appear (especially in the merchandising tab) with new updates about news or products of the band.

All of the colours have been checked to be “Web Safe”, and all of the mandatory and corporate identity requirements are included correctly, and the appropriate signs for registered brand are also in the right place. Related to legal checks, they have all been made.


The site clearly proves the competence and experience not only of the web designer who made it, but also of The Weeknd brand. It definitely offers a unique participation to these who are interested on the band, giving a delicate balance of functionality, design, content, structure and usability. In addition, the visitors probably find the information on this website useful, since they will probably be The Weeknd’s fans and they will find most of the content interesting.

In the selling tab, the security icon is evident and as this is an official band’s website, there are no pop-ups. There aren’t frames, nor blue text or underlined words.


The site’s proposition is to offer information about the brand, and also offer the possibility to buy items from it, and its benefit is more valuable than the one offered by competitors since The Weeknd’s products are unique.

There isn’t a defined message for all of the customers since the main purpose is not selling, but the brand tries to make this experience the best one for the visitor anyway. These visitors can be from any age, and it will be easy for them to navigate through this platform.

The updated parts of the site are clearly marked, and there isn’t any mechanism to recommend this page to friends or family. The site might clearly have been checked for search engine optimisation since when you search “The Weeknd”, this page is the first one to show.


The brand identity is clearly projected, not only through the logotype, but also through the typography and colours used. The emotional tone is connected to the band’s songs: dark and mysterious, which will make the audience (that will probably listen to The Weeknd’s songs) feel  highlyconnected to the website.


The site has been checked on the most common browsers, and the website always appears in the first page of all of the results when we search for “The Weeknd”. I don’t know if it has been checked in older versions of the browsers, but I guess so, since there must be a lot of people working in this site. It will work on every device and will be compatible with every operating system.


The homepage loads instantly, and there aren’t any unnecessary animations and complex graphics.


Every video, image and text item serves a clear purpose and a definite contribution to the benefit of the visitor.

Website Evaluation: boilerroom.tv




How friendly is the site?

The site feels welcoming to the target they want to reach. You can inmediatly see interesting stuff for your interests such as different music, styles and information about the artists. It’s written in a correct tone and grammar. There is no help section and website is made less busy with black space, not white.

Does it communicate everything it needs to?

Target audience is well defined but it’s purpose is not well defined though. Looks like a party organizing website or enterprise, after navigating a bit in the website it starts to feel like a website to simply follow live parties around the world but it is actually more than that, it’s a music and artist library. Helps expand musical culture from all around the world. People who are looking for information about whatever genere of music and actual music to hear to, is the perfect website for them.

How relevant is the content to your audience?

Content is adequate to whoever looks for music. You can find different generes according to most preferences and the information provided by the website about the music or the artists is conrete and informative.

How beneficial is it’s interactivity?

Interaction is beneficial in both ways, users learn about their musical interests and the website slowly becomes a musical reference. Yes it incorporates links to all their social networks and ways to contact them. Bookmarking boilerroom.tv is normal due to the fact that is a musical reference and becomes an interesting place to listen music to. The privacy policy is easy to find and clear too.


What about navigation?

The website has a logical structure: it’s intuitive, easy, more or less clear and trouble free for sure. I’ve never seen a video not available or the website down. You can easily go to the home page from any page, you can go in less than three clicks into different pages, user is completely free to navigate where he wants, there is no guest user restrictions and yes, there is a search function.


Design quality

The design on the Boiler Room page is simple. Has a big video preview on the homepage, there is a kind of index to know where to go but it’s not that clear, it grabs the attention depending on the content you like or dislike, has a lot of different colours, doesn’t open pop ups or different windows or tabs, has a nice resolution for every device and image quality is between good and excellent.


Copy quality

As said before, the copy is adequate to the content and to the target user. Yes it has the right emotional tone and everything is clear including typography, text colour and size.


Scanning the page can get a bit difficult depending on the section due to the big amount of information it offers but in others is actually quite easy. Depends on the section. Titles are clear and should be easy to know where each button will take you and sometimes has capitals on titles and names.

Attention to detail

Information in Boiler Room is always up to date as they usually promote events and show them live, just as they are happening at any time. Al the corporate identity items are checked and included correctly, the copyright statement is correct too and haven’t seen yet a link not working or taking you to a place it shouldn’t. Boiler Room has also checked all the legal items are correct and content is always in law.



The site has been up for almost over a decade now. Has provided thousands of people with the correct content and information all this years, including artist’s histories, concert dates etc… They are no pop ups, no frames, no blue text as is primarily white and there is no underlined content.

How good is the marketing?

In first place the website looks like a simple place to listen to music. Once you start navigating you realize that it’s more than just a place to listen music but to discover music, artists and different scenes that are live around the world. Once you get to know the page and see what it offers, it becomes one of the most valuable resources to be up to date about music. Yes it delivers benefits for each segment as it not only centers in one musical genre but in almost every style around the world, old or new. It also has good mechanisms to recommend the webpage and share it with other users like social network buttons above and below the page. The site is also very search engine optimization friendly.

The branding

The identity is well defined, delivers their emotional identity very good and the audience engages with it perfectly.

Loading speed and accessibility

It loads instantly if your internet conection is good. It’s a video based website, with content in full hd but also available in lower resolutions for worse internet broadbands. Works well in all kinds of screen resolution, every device is compatible, has responsive skin for mobile devices and is compatible with all operating systems including linux.

All browsers should work while they have installed Adobe Flash Player, even outdated versions of several browsers work, but not super old ones.

Use of multimedia

Multimedia is the most important item in this website. Videos and audio is what they sell. Everything has sense and is placed correctly offering a fantastic experience to the user.


WEBSITE REVIEW: Coquo Catering

First of all, the page work well on all Macs and PCs (and mobiles), is web responsive. The web site fell you welcome, because there are some white blanks where you can relax your look, there aren’t much text and the colours are neutral. But they only use it to give information about: contact, where the client receives an attention more personalised for the accomplishment of his order, where they are located, and the social networks that they are in.

There’s no navigation because everything’s appears at first sight. So, the benefits of visiting the site are immediately clear, which are bring the client information of contact.

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They have link directly to his social networks; Twitter, You Tube and Facebook, where the user can find additional information about what the company do, and content of interest for the target (also they use Instagram, but it’s not announced in the site).

So, in the site you can only see the contact and the social networks of Coquo Catering.

If I focus on the positioning of the web site, there are a few interesting things. In Google we can find the business:

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If we search “catering vilanova i la geltru” in Google, one of the first results are Coquo Catering.

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They do a good SEO positioning; we can see that the company are on different platforms, as Facebook. They are too in “Eix Diari”, it’s a diary of Vilanova i la Geltrú (where the company is) so they use this platform as a partner to make them know.


Website review- Mr. Wonderful

The Mr Wonderful website is very friendly, it stands out for the colors that make it very colorful and optimistic, they transmit good vibes and desire to explore the web. Everything is very well distributed and you can see what it offers, although you can go to another section to continue the process. The style and tone of the page adapt to the values of the brand. In addition, the white spaces help to present an order and make everything aired and there is separation from one subject to another.

Mr Wonderful communicates very well what he sells and transmits it appropriately on his website. From my point of view, it is very clear which is the audience of the page and they do everything possible to adapt and making feel them comfortable. There are many things that the website does but we have to emphasize in the design.

The content is the main factor and everything is presented in an appropriate way so the client knows that he is in the right place and that he should stay. Everything is focused on the audience and their needs and not on what we want to tell them. The client is the most important thing, that’s why,  from the site, we want to satisfy him and tell him what he wants. After having studied the frequently asked questions, we have seen that most of them, they are covered.

The interaction is positive, they have an online chat and if you have any question and they are connected they will answer immediately. This could help to increase the value of the page to the visitor because this web focuses on showing the product and making people want to buy it. The page does not focus on the interaction, although when the chat is online it is clearly visible. All contact information is on the home page to make it easier to the visitor. The page invites you to come back and look at all the the products that the brand can offer as it often changes. The privacy policy is on the home page so it is easy to find it and read it.

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As regards navigation, we can say that the page has a logical structure, everything is presented easily, without complications so it is more clear for the visitor. All the links are visible and all the pages return to the homepage. The visitor has total freedom to move as he wishes on the web, he does not have the obligation to follow any route, from the homepage he can access to all the sections. Mr. Wonderful website doesn’t want to lie the audience because they want to create fidelity so the client enter more than one time in the page. There is even a search option to make things easier for customers.

In this website, everything is designed for the visitor. What Mr Wonderful does is attract visitors through design as long as it is coherent with the values of the brand. Indeed, they are always aware of their own values, they manage to capture them perfectly on the website so the visitor can appreciate them. It should be noted that everything is always accompanied by images. It is very important to be very visual because in this way, it is easy to capture people attention. In addition, one aspect that makes great the design of the website is the use of colors, this may not seem very important but certainly helps to attract people and the help to transmit the good vibes. The images have a good quality and the typology of the letter is also important, it gives a  informal, youthful view, to get closer to its visitors.

Referring to the content, everything is written easily, clearly and in the tone of the brand. It should be mentioned that this site is more visual, so design aspects are more important than content ones. However, everything is without spelling errors, the message is short but direct and transmits what it should.

As far as legibility is concerned, it’s very simple. Mr. Wonderful doesn’t have a lot of text as we have previously commented but it is very visible. We must say that the letter is of a suitable size so it is easy to read. Everything is on a white background or light colors to make it comfortable for the eyes and they don’t use bold or italics.

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From the website we can see everything that Mr Wonderful offers us. We appreciate all the capabilities and experiences. Thanks to a balance in the design, content, structure and usability the idea of “user-experience” is offered to our audience. With no doubt, people see the content of the site in a useful way. The brand has avoided all kind of frames, blue text, underlined as it is less professional and from my point of view, less credible.

Referring to marketing, we can say that the sale proposition is very clear. The messages of the site are simple, concise and they focus on the customer. We can recommend the site through other social networks such as Facebook or Instagram. The SEO is good.

The identity of the brand is clearly reflected on the website. You can perfectly appreciate the emotional volume of the brand, the good vibes, the positivism. Those aspects will make the public get involved with the personality of the brand.

About accessability, we can say that the webiste works on every electronic devices like mobile phones, tablets, computers, etc. Plus, we can appreciate that the web works well and we can access it through all browsers and we also can tell the speed of loading the homepage is okay.

There is not very much to mention about the use of multimedia because it is not relevant on Mr. Wonderful’s website.

Finally, we can say that even Mr. Wonderful should improve or change some aspects of the website, it offers and communicates what she wants, capturing people attention.






Website review NYX COSMETICS

How friendly is the site?

Nyx Cosmetics page is really friendly. If you are part of the brand’s target, when you enter its official website you feel that it is ideal for you. It is a creative and original web, every text written on it is done in a close, with a modern and colloquial language, they address their audience in a very personal and friendly way.

It is also easy to scan and to print off onto portrait A4, it is not a page that seems too complete, and it has a very clear order. For users it is very easy to find the products they are looking for.

They don’t have a ‘’HELP’’section, but they have a special email for that, and also they have a ‘’shipping & returns’’ section very well explained.

Does it communicate everything it needs to?

The page communicates everything that should communicate about product and brand, but should increase the information about their contests, since this information is often explained more in depth in social networks.
All the information about new products, promotions, the most sold, etc. Everything is very well detailed, understood and easily found. For the format, colors, the way of expressing and designing the web page, the type of audience to which it is addressed is identified, in addition, the brand itself publishes pictures of its users using Nyx products on its website.

Every single detail of the site is worked to the maximum, the colors are linked to the indentify of the brand (pink and black), the fonts always follows the same line and always has at the start of the page something striking, something similar to a banner, announcing news and promotions.

How relevant is the content to your audience?

The content of the page is totally directed to their audience, and users feel identified both by the web and by their social networks. The design is created according to the identity of the brand, but also under the consumer’s, the quality-price variable is very good and the way to address your audience is correct, in a colloquial and close way. The FAQs section is really well done, it solves in a very explicit way all kinds of frequent doubts and, in case there is anything not solved, there is a phone to call or an email to write.

What about navigation?

In Nyx Cosmetics site it is really easy to navigate due to the main tabs in which the sections are indicated according to the product you are looking for. Besides that, the way of ordering all the products is very logical and it is easy to find all kinds of products. The web allows you to return to the beginning of the page whenever you want, just click on the logotype at the top of the web. Another positive thing is that both the logo to go to the central page and the different tabs always appear. The search icon appears in the upper right corner.

Design quality?

As for the design of the web, it is a very elaborated and worked design but at the same time it is very simple. At the time you visit the site you know that there will be a lot of variety products and all kinds of color and texture. It is a simple but daring design, plays with the images of the best selling products, with images of the users themselves, etc. It also has a romantic tone because it uses a lot of heart-shaped icon, which links a little to the brand with that young and cute style. There is no index, but its sections are well divided by the boards at the top of the page. The quality of the images are very good, you can download them and they are still seen in high quality, the same happens with the design.

Copy quality?

The texts, despite being colloquial and close, are completely correct and well written, everything is perfectly understood.


The type of font and the colours used are in accordance with the brand. All the content is very clear, and the user can navigate without difficulty.

Attention to detail?
All the information published on the page is correct, Nyx shares all the relevant information of the brand regarding products, news, discounts …

All the information is updated in due time. For example on important dates such as Black Friday or Christmas, dates in which new product kits or special discounts are launched. It also details everything about the products, both the finish and the method of use and ingredient.


The page works perfectly in a computer, phone and tablet, but one bad thing is that it only allows purchases from a computer.

Loading speed

Speed is the ideal, by clicking on any section or product, redirect you automatically.

Use of multimedia

The use of multimedia files is very well carried out on the brand’s website, the photos that users send are published, they announce new products with images, announce contests or teach the finalists and winners.