How friendly is the website?
Cante’s website is very welcoming. Both the colours and the images that the web site displays are excellent once they attract and engage the customer’s attention. It’s also very noticeable and the end-consumer can easily find what she’s looking for without losing too much time. The layout of the website is quite organized and the consumer can choose which section he/she wants to visit or buy from.
Does it communicate everything it needs to?
In my opinion, Cante’s website performs really well in terms of communication, but they can definitely improve in some aspects. When a customer enters the website it becomes obvious that Cantê is a brand specialized in selling bikinis. For me, as a client, I already known this brand because of its bikinis, but they actually sell more products such as accessories, underwear and swimsuits for children (both for girls and boys). At this point, I think they could be better. If a customer doesn’t know anything about the brand, it’s first impression is that it’s a just for girl’s brand. This happens because in the first page of the website, immediately as the client enters it, by scrolling up and down the web page without actually clicking on any section presented in its layout, all the pictures presented only feature girls with bikinis. At any point in this first contact with the website, the client is able to see the kids or the underwear, despite the existence of a perfectly organized layout.
Although there’s a possibility to improve these topics, the truth is that their major source of revenue and awareness among consumers relies their bikini part of the business. This way, it becomes clear for me, why the brand invests more on this product, and this may be the reasoning behind the why Cantê’s first page just presents bikinis.
Like I’ve said before, the website has a good layout, and in agreement, delivers a nice presentation allowing a direct interaction. This final advantage will allow the customer to be immediately directed to the category he selected just by clicking a button.
How relevant is the content to your audience?
One of good things that the website has, is the fact that they show the cheapest products in the first place. This easily makes the customer more interested on the products that are being sold considering the usually high prices of the brand. Additionally, this represents a strong strategy to engage the costumer on the website.
How beneficial is its interactivity?
In a website, interactivity is fundamental and Cantê delivers an outstanding performance at this point. For instance: while the client is exploring the website, he/she can select the products they like the most by putting a “like” on those. The webpage will automatically create a “favourites section” where the client can find everything that he/she liked before. Another example that clearly shows this interactivity functional part of the website, is what happens when a customer selects a product. Immediately after selecting it, the client is able to zoom in and out on the product, which is key, because whenever you want to buy something on the internet, you definitely want to see all the possible details of that same exact product at the highest level allowed. Another fundamental interaction happens when the customer is looking for a specific product and he/she can easily find out what he/she is looking for just by clicking on the “filter by” button. One of an example of interactivity used in this website is that, if the client decides to use this tool, he/she will be able to, all at once, see everything in the selected size he/she wants.
If the costumer has any doubts, at the end of the home page he/she will be able to find all the possible ways to contact the brand.
What about navigation?
The website is very well organized. When the costumer opens the website, he can see exactly where to click for each activity (search, choose a category, filter…). Furthermore, the layout is very easily recognized by the common client, once the titles and sections are written with capital letters. If the costumer was looking at a bikini for example, and he/she now wants to go back to the home page, he/she can readily find where he/she needs to click. The site has a very good structure, once it’s organized according to prices, showing the cheaper prices first and then the most expansive ones.
Cantê has a good website design. The colours that they chose to the be a part of it, are colours that have a life, they transmit happy thoughts and emotions to the client. Moreover, titles are big so you can easily find where they are, pictures are of really high quality, no matter which product is being presented, and the customer can perfectly see the details of any of these items just by zooming. The models chosen to feature and “sell” these products are the best way to persuade clients into buying Cante’s products, once they are beautiful and each and every product perfectly fits them. These models can be seen as influencers because they are the ones that the customers follow and admire, they want to be like them and buying one of the bikinis they feel good with themselves. In my opinion, the level of interactivity they deliver is really good since the costumer can see and perform any “activity” by using the interactivity already provided. In this way, they’ll not need to improve this process. Finally, in their layout, they have a section called “New in” so customers can go directly to new products that the brand is now selling.
The website has good communication, the write vocabulary, and besides selling online, they firmly try to guarantee that everything they sell is also available in physical stores, meaning the content is perfect. Furthermore, by organizing the website in different sections with different names, the brand allows the customer to have an outstanding perception towards the products that are being sold by the company.
The site proves that the bran is competent, and as a costumer, I feel like they know how to persuade a client whit its content. Looking at this, makes me believe that their content is all very useful. And if a client happens to have any problems the brand are really fast in the process of answering the customer’s needs and questions.
How good is the marketing?
It’s obvious what Cantê sells and I think anyone who knows the brand already knows what they’re selling. What actually differentiates them from other brands, is their own way of designing their products (bikinis, underwear, …). These items are characterized by being different from the others and the brand clearly transmits this to their customers by stating that if you use Cantê, the models, the bikinis and the final designs are made to be perfect, so when a customer sees this type of bikinis, or underwear, he/she is able to feel special. Moreover, Cantê delivers and performs a really steady Marketing strategy that is accessible to everyone once the website is public. However, the brand clearly shows their target segment by featuring young models using their products.
At Cante’s website, the customer doesn’t need to wait once the loading speed is really fast. Furthermore, every time a client wants to change categories, a click takes him to the wanted section in seconds.
Uses of multimedia:
The overall multimedia content delivered by the brand, such as pictures, videos, or anything else on their website, are very important once they’re responsible for attracting the customer’s attention towards the products on sale.