How friendly is the site?
The design of the website is good, it is sober and elegant. It is based on the idea of less is more. As soon as you enter the website, you are transferred to a world full of art and culture. The content is written in a formal way, not very sophisticated but neither informal. The visitor can increase the size of the text easily.
Does it communicate everything it needs to?
What they want to communicate is closeness, the need they cover through a click. And in fact, they get it thanks to the personal collections that you can create, the option to save artworks and share directly with your students. The website is very attractive and the design is totally consistent with what Google arts & culture offers. They communicate what their audience wants to see: artwork, news about museums, curiosities…
How relevant is the content to the audience
Quality and content are the keys for promoting customer loyalty and Google Arts and Culture has these qualities. If you like art and culture, you will love it. In the main site of the website, the user can see different sections: daily summary, featured topic, featured videos, featured stories, features themes, explore time and color, featured theme, artists, collections. As is logical, copies of curiosities are more creative than those of artwork because is the painting that has the leading role and there is not much to say beyond the technical specifications of the work. They do not have any section where frequent questions appear but there is an option to send a comment.
How beneficial is its interactivity
The website does not offer interactivity directly, you can not leave comments on artwork or in the news. But isn’t a very big problem, because Google Arts & Culture has the objetive of converting the visits into loyalty users. So, interactivity is not the most important for them. It’s the website more complete on art and culture, therefore, the target to which they are directed always returns because they are people who need valid and reliable information. Finally, they have a “who we are” section.
What about navigation?
The structure is easy and visual, as I wrote in the main site while you are scrolling down the user can see different sections: daily summary, featured topic, featured videos, featured stories, features themes, explore time and color, featured theme, artists, collections. Next up on the left of the web page the user finds other categories of interest: collections, themes, experiments, artists, artistic techniques, artistic trends, events and historical figures…
Through the website the user can go to the social networks of google arts & culture.The page also directs you to the existing mobile application.
The design is so simply, visual and responsive, separated in blocks by the white layout. The website is basically images accompanied by titles. If the user wants to know more, they will find more text once he has clicked on the topic that interests them most. The colors that predominate on the website are white, gray and blue. They keep these colors throughout the web page. In the design, the most important are the images they use. They are high quality and very attractive. In the design, the most important are the images they use. They are high quality and very attractive.
The language they use is formal because the target is cultured people with studies that are interested in art. Anyway, anyone could understand it, it is not extremely sophisticated.
The copies of the titles are not very creative either because the news they publish are powerful in itself. In summary, the copies are perfect but not too attractive.
The font is easy to read and is in perfect harmony with the image. In the main web page appears the titles in blue and the subtitle in white being the letter of this larger than the title. Once you click on a news item, the title is white and also the text. The letter seems to be Arial 10 pts.
Google is a really big company, they have gained the trust and credibility of the public for a long time. In the case of google arts & culture they only try to attract you through good information and content, therefore the credebilidad is total.
How good is the marketing
Google is the search engine par excellence. In the case of Google arts and culture, it is the first option among the public but it is not as well known. The message they transmit through the website is about closeness, quality and loyalty. They have their social networks linked to the main site and it helps to give more freedom to our user and more visibility to our brand. I would recommend the page to someone who is becoming interested in art and a history teacher.
Google has a great identity and it is projected in the site, with all really separated in block, being very useful and easy to use. the website manages to transport you to the art world and feel the culture.
when you search “google arts & culture” the official google arts & culture page appears in the first position. It works in PC, iOS and Android because it’s responsive. In the second and third option appears the existing application for Android and iOs.
The website loads instantly.
Use of multimedia
The user can find images and documentary videos or reports.