How friendly is the site?
The site feels welcoming to the target they want to reach. You can inmediatly see interesting stuff for your interests such as different music, styles and information about the artists. It’s written in a correct tone and grammar. There is no help section and website is made less busy with black space, not white.
Does it communicate everything it needs to?
Target audience is well defined but it’s purpose is not well defined though. Looks like a party organizing website or enterprise, after navigating a bit in the website it starts to feel like a website to simply follow live parties around the world but it is actually more than that, it’s a music and artist library. Helps expand musical culture from all around the world. People who are looking for information about whatever genere of music and actual music to hear to, is the perfect website for them.
How relevant is the content to your audience?
Content is adequate to whoever looks for music. You can find different generes according to most preferences and the information provided by the website about the music or the artists is conrete and informative.
How beneficial is it’s interactivity?
Interaction is beneficial in both ways, users learn about their musical interests and the website slowly becomes a musical reference. Yes it incorporates links to all their social networks and ways to contact them. Bookmarking boilerroom.tv is normal due to the fact that is a musical reference and becomes an interesting place to listen music to. The privacy policy is easy to find and clear too.
What about navigation?
The website has a logical structure: it’s intuitive, easy, more or less clear and trouble free for sure. I’ve never seen a video not available or the website down. You can easily go to the home page from any page, you can go in less than three clicks into different pages, user is completely free to navigate where he wants, there is no guest user restrictions and yes, there is a search function.
Design quality
The design on the Boiler Room page is simple. Has a big video preview on the homepage, there is a kind of index to know where to go but it’s not that clear, it grabs the attention depending on the content you like or dislike, has a lot of different colours, doesn’t open pop ups or different windows or tabs, has a nice resolution for every device and image quality is between good and excellent.
Copy quality
As said before, the copy is adequate to the content and to the target user. Yes it has the right emotional tone and everything is clear including typography, text colour and size.
Readability
Scanning the page can get a bit difficult depending on the section due to the big amount of information it offers but in others is actually quite easy. Depends on the section. Titles are clear and should be easy to know where each button will take you and sometimes has capitals on titles and names.
Attention to detail
Information in Boiler Room is always up to date as they usually promote events and show them live, just as they are happening at any time. Al the corporate identity items are checked and included correctly, the copyright statement is correct too and haven’t seen yet a link not working or taking you to a place it shouldn’t. Boiler Room has also checked all the legal items are correct and content is always in law.
Credibility
The site has been up for almost over a decade now. Has provided thousands of people with the correct content and information all this years, including artist’s histories, concert dates etc… They are no pop ups, no frames, no blue text as is primarily white and there is no underlined content.
How good is the marketing?
In first place the website looks like a simple place to listen to music. Once you start navigating you realize that it’s more than just a place to listen music but to discover music, artists and different scenes that are live around the world. Once you get to know the page and see what it offers, it becomes one of the most valuable resources to be up to date about music. Yes it delivers benefits for each segment as it not only centers in one musical genre but in almost every style around the world, old or new. It also has good mechanisms to recommend the webpage and share it with other users like social network buttons above and below the page. The site is also very search engine optimization friendly.
The branding
The identity is well defined, delivers their emotional identity very good and the audience engages with it perfectly.
Loading speed and accessibility
It loads instantly if your internet conection is good. It’s a video based website, with content in full hd but also available in lower resolutions for worse internet broadbands. Works well in all kinds of screen resolution, every device is compatible, has responsive skin for mobile devices and is compatible with all operating systems including linux.
All browsers should work while they have installed Adobe Flash Player, even outdated versions of several browsers work, but not super old ones.
Use of multimedia
Multimedia is the most important item in this website. Videos and audio is what they sell. Everything has sense and is placed correctly offering a fantastic experience to the user.
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