The Mr Wonderful website is very friendly, it stands out for the colors that make it very colorful and optimistic, they transmit good vibes and desire to explore the web. Everything is very well distributed and you can see what it offers, although you can go to another section to continue the process. The style and tone of the page adapt to the values of the brand. In addition, the white spaces help to present an order and make everything aired and there is separation from one subject to another.
Mr Wonderful communicates very well what he sells and transmits it appropriately on his website. From my point of view, it is very clear which is the audience of the page and they do everything possible to adapt and making feel them comfortable. There are many things that the website does but we have to emphasize in the design.
The content is the main factor and everything is presented in an appropriate way so the client knows that he is in the right place and that he should stay. Everything is focused on the audience and their needs and not on what we want to tell them. The client is the most important thing, that’s why, from the site, we want to satisfy him and tell him what he wants. After having studied the frequently asked questions, we have seen that most of them, they are covered.
As regards navigation, we can say that the page has a logical structure, everything is presented easily, without complications so it is more clear for the visitor. All the links are visible and all the pages return to the homepage. The visitor has total freedom to move as he wishes on the web, he does not have the obligation to follow any route, from the homepage he can access to all the sections. Mr. Wonderful website doesn’t want to lie the audience because they want to create fidelity so the client enter more than one time in the page. There is even a search option to make things easier for customers.
In this website, everything is designed for the visitor. What Mr Wonderful does is attract visitors through design as long as it is coherent with the values of the brand. Indeed, they are always aware of their own values, they manage to capture them perfectly on the website so the visitor can appreciate them. It should be noted that everything is always accompanied by images. It is very important to be very visual because in this way, it is easy to capture people attention. In addition, one aspect that makes great the design of the website is the use of colors, this may not seem very important but certainly helps to attract people and the help to transmit the good vibes. The images have a good quality and the typology of the letter is also important, it gives a informal, youthful view, to get closer to its visitors.
Referring to the content, everything is written easily, clearly and in the tone of the brand. It should be mentioned that this site is more visual, so design aspects are more important than content ones. However, everything is without spelling errors, the message is short but direct and transmits what it should.
As far as legibility is concerned, it’s very simple. Mr. Wonderful doesn’t have a lot of text as we have previously commented but it is very visible. We must say that the letter is of a suitable size so it is easy to read. Everything is on a white background or light colors to make it comfortable for the eyes and they don’t use bold or italics.
From the website we can see everything that Mr Wonderful offers us. We appreciate all the capabilities and experiences. Thanks to a balance in the design, content, structure and usability the idea of “user-experience” is offered to our audience. With no doubt, people see the content of the site in a useful way. The brand has avoided all kind of frames, blue text, underlined as it is less professional and from my point of view, less credible.
Referring to marketing, we can say that the sale proposition is very clear. The messages of the site are simple, concise and they focus on the customer. We can recommend the site through other social networks such as Facebook or Instagram. The SEO is good.
The identity of the brand is clearly reflected on the website. You can perfectly appreciate the emotional volume of the brand, the good vibes, the positivism. Those aspects will make the public get involved with the personality of the brand.
About accessability, we can say that the webiste works on every electronic devices like mobile phones, tablets, computers, etc. Plus, we can appreciate that the web works well and we can access it through all browsers and we also can tell the speed of loading the homepage is okay.
There is not very much to mention about the use of multimedia because it is not relevant on Mr. Wonderful’s website.
Finally, we can say that even Mr. Wonderful should improve or change some aspects of the website, it offers and communicates what she wants, capturing people attention.