Evaluating a Website- Cantê


How friendly is the website?

Cante’s website is very welcoming. Both the colours and the images that the web site displays are excellent once they attract and engage the customer’s attention. It’s also very noticeable and the end-consumer can easily find what she’s looking for without losing too much time. The layout of the website is quite organized and the consumer can choose which section he/she wants to visit or buy from.

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Does it communicate everything it needs to?

In my opinion, Cante’s website performs really well in terms of communication, but they can definitely improve in some aspects. When a customer enters the website it becomes obvious that Cantê is a brand specialized in selling bikinis. For me, as a client, I already known this brand because of its bikinis, but they actually sell more products such as accessories, underwear and swimsuits for children (both for girls and boys). At this point, I think they could be better. If a customer doesn’t know anything about the brand, it’s first impression is that it’s a just for girl’s brand. This happens because in the first page of the website, immediately as the client enters it, by scrolling up and down the web page without actually clicking on any section presented in its layout, all the pictures presented only feature girls with bikinis. At any point in this first contact with the website, the client is able to see the kids or the underwear, despite the existence of a perfectly organized layout.

Although there’s a possibility to improve these topics, the truth is that their major source of revenue and awareness among consumers relies their bikini part of the business. This way, it becomes clear for me, why the brand invests more on this product, and this may be the reasoning behind the why Cantê’s first page just presents bikinis.

Like I’ve said before, the website has a good layout, and in agreement, delivers a nice presentation allowing a direct interaction. This final advantage will allow the customer to be immediately directed to the category he selected just by clicking a button.


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How relevant is the content to your audience?

One of good things that the website has, is the fact that they show the cheapest products in the first place. This easily makes the customer more interested on the products that are being sold considering the usually high prices of the brand. Additionally, this represents a strong strategy to engage the costumer on the website.


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How beneficial is its interactivity?

In a website, interactivity is fundamental and Cantê delivers an outstanding performance at this point. For instance:  while the client is exploring the website, he/she can select the products they like the most by putting a “like” on those. The webpage will automatically create a “favourites section” where the client can find everything that he/she liked before. Another example that clearly shows this interactivity functional part of the website, is what happens when a customer selects a product. Immediately after selecting it, the client is able to zoom in and out on the product, which is key, because whenever you want to buy something on the internet, you definitely want to see all the possible details of that same exact product at the highest level allowed. Another fundamental interaction happens when the customer is looking for a specific product and he/she can easily find out what he/she is looking for just by clicking on the “filter by” button. One of an example of interactivity used in this website is that, if the client decides to use this tool, he/she will be able to, all at once, see everything in the selected size he/she wants.

If the costumer has any doubts, at the end of the home page he/she will be able to find all the possible ways to contact the brand.

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What about navigation?

The website is very well organized. When the costumer opens the website, he can see exactly where to click for each activity (search, choose a category, filter…). Furthermore, the layout is very easily recognized by the common client, once the titles and sections are written with capital letters. If the costumer was looking at a bikini for example, and he/she now wants to go back to the home page, he/she can readily find where he/she needs to click. The site has a very good structure, once it’s organized according to prices, showing the cheaper prices first and then the most expansive ones.


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Design quality: 

Cantê has a good website design. The colours that they chose to the be a part of it, are colours that have a life, they transmit happy thoughts and emotions to the client. Moreover, titles are big so you can easily find where they are, pictures are of really high quality, no matter which product is being presented, and the customer can perfectly see the details of any of these items just by zooming. The models chosen to feature and “sell” these products are the best way to persuade clients into buying Cante’s products, once they are beautiful and each and every product perfectly fits them. These models can be seen as influencers because they are the ones that the customers follow and admire, they want to be like them and buying one of the bikinis they feel good with themselves. In my opinion, the level of interactivity they deliver is really good since the costumer can see and perform any “activity” by using the interactivity already provided. In this way, they’ll not need to improve this process. Finally, in their layout, they have a section called “New in” so customers can go directly to new products that the brand is now selling.

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Copy quality:

The website has good communication, the write vocabulary, and besides selling online, they firmly try to guarantee that everything they sell is also available in physical stores, meaning the content is perfect. Furthermore, by organizing the website in different sections with different names, the brand allows the customer to have an outstanding perception towards the products that are being sold by the company.



The site proves that the bran is competent, and as a costumer, I feel like they know how to persuade a client whit its content. Looking at this, makes me believe that their content is all very useful. And if a client happens to have any problems the brand are really fast in the process of answering the customer’s needs and questions.


How good is the marketing?

It’s obvious what Cantê sells and I think anyone who knows the brand already knows what they’re selling. What actually differentiates them from other brands, is their own way of designing their products (bikinis, underwear, …). These items are characterized by being different from the others and the brand clearly transmits this to their customers by stating that if you use Cantê, the models, the bikinis and the final designs are made to be perfect, so when a customer sees this type of bikinis, or underwear, he/she is able to feel special.  Moreover, Cantê delivers and performs a really steady Marketing strategy that is accessible to everyone once the website is public. However, the brand clearly shows their target segment by featuring young models using their products.


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Loading speed:

At Cante’s website, the customer doesn’t need to wait once the loading speed is really fast. Furthermore, every time a client wants to change categories, a click takes him to the wanted section in seconds.


Uses of multimedia:

The overall multimedia content delivered by the brand, such as pictures, videos, or anything else on their website, are very important once they’re responsible for attracting the customer’s attention towards the products on sale.

Matilde Saraiva

Website Review – Aware Clothing


  1. How friendly is the site?

As I said in the last post, Aware clothing is an online brand that makes unique and exclusive handmade pieces of clothing in Barcelona. They like a lot to combine colors and elegant textures so if you enter to the site you would see that this is true. In my opinion, it’s friendly because you can appreciate the vivid colors and special textures. A part from this, the website is clear organized by categories so the way they designed it represents perfectly the kind of life clothes they want to show. It feels welcoming when you get on the website, because the first thing that appears are the new clothes of the season so you are aware of all the news of the brand.

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  1. Does it communicate everything it needs to?

Yes it does. The design of the page, the style, the colors, the tone and also the pictures represents the purpose of the brand. You can also see quickly that they are selling clothes for  people who wants to feel unique. In general, the website is effective. As I say before, the categories are very well organized so this is a good point.

  1. How relevant is the content of your audience?

Aware is focused on what audience wants to know. They show pictures of the products and models with the clothes so it’s the most interesting part for the audience when the purpose is to buy some pieces of them. They show all the characteristics of their products; the sizes, colors, if its available… On the other hand, they start a blog and then they left it so I think they could work on this part, it will be interesting for its audience.

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  1. How beneficial is its interactivity?

We can see that the interactivity through this website is very easy. When you enter to the main page you would see a special category in which visitors can interact via email and ask some questions for the company.

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  1. What about navigation?

As I said, Aware has a good structure and navigation is easy here. When you just enter to the website, there are some categories and in one click you can go in one of this sections so is well organized.  Visitors can navigate in no more than 1 minute through the page and I’m sure they find what they are looking for very quickly.

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  1. Design Quality

Aware Clothing design are attractive, minimalist and elegant for those girls who wants to feel unique and different, so represents perfectly what the brand wants to show.

  1. Copy quality

The content is clear, concise and grammatically correct. It is easy to find the sections and the tone is close.

  1. Readability

Aware playing with different types of typographies; Georgia and Geneva, different sizes, capitals… but the readability is remains easy.

9. Credibility

The content of the page is 100% credible and when you go to buy you see that is totally safe.

  1. How good is the marketing, branding, accessibility?

When you enter, you can see that the purpose of the site is clear; they show the different types of clothes they have and when you want to buy the process its  easy too. They try to differentiate from the competitors trying to offer unique and elegant pieces from what we normally see. The website is very functional.

9. Loading speed

The loading of the site is very fast and works well so customers don’t have to wait. This is a good point for them because some websites of the competition works very slowly and the visit becomes heavy.

10. Use of multimedia

The website is visual and they combine photographies of the clothes with text and information about it. From my point of view, as I mentioned before, they could get better the blog, it’s something that would summarize and for the type of target they have it would be a good point.


Website review

How friendly is the site?

When you enter the Zadig website, by the black and white colors and the order they use, it becomes a fairly clear website. It is a formal and correct style very direct. Everything is very clear when you enter the web. They even use emoticons to

Make clear important points. In addition to that the presentation is changing with different offers that offer depending on the season.


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Does it communicate everything it needs to?

I really believe that it makes clear the type of brand with its values to be transmitted. All simple but very thoughtful, with what more people look for in sight. In addition, as only enter, the shipment is free from 200 euros, it is already an expensive brand. In addition all the options are very clear and it has a search engine and a help section that is also very useful and easy to use.

And another point to emphasize is the importance that they give to the questions and attention to the client.

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How relevant is the content to your audience? 

It is always a good idea to enter the Zadig website if you like the brand, since it gives you some offer, promotion, or personalized campaign that is very linked with how the brand is. But there is a point that would change, usually the content is much more thinking about the female audience thinking that it is also for men.

How beneficial is its interactivity?

It is also very important in a luxury brand to have feedback from the brand. You have to take good care of the customer, because if they choose you as a brand, it’s not by budget, but by taste, and you have to do well this point. But Zadig is very clear about this.

What about navigation?

Its really easy to navigate in the webside. Parece todo muy claro desde el principio y lo es, esta muy bien indicado. Lo único que para saber sobre la historia de la marca, o de donde es, por ejmplo, ya es un poco mas complicado y en mi opinión es algo que tendría que estar como opción principa en el menú l, en vez de debajo de todo de la web. Pero funciona muy bien y sigue un pco el estilo de webside muchas marcas de ropa.


Design quality and Readability?

 The design of the web fits perfectly in how the brand is, elegant simple but with retail points playing with the different collections that it presents and its colors. So it is constantly changing, but it is very visual to be black and white and this lets you play a little more in terms of the different style of people. And for what the typography style does the black color is also very clear and direct.

I think that the brand’s public is very thoughtful and successful.


Copy quality?

 Its really clear what each section is about.  And every section when you go on it, sabes perfectamente donde te esta llevando yque va a aparecerte. Desde un principio cuando entras en la web no hay mucho texto, es todo mas visual.



 La reputación de esta marca y de sus creadores: ayuda a sus consumidores a confiar en ella. Es una marca muy conocida y de toda la vida.


How good is the marketing?

El márketing de esta compañía es excpecional, de hecho es una de las marcas de moda que más ha sabido moverse en términos de redes sociales.

No sólo están presenten Instagram, Facebook, Tuiter … si no que se puede utilizar para promocionar sus productos y a través de eventos y campañas publicitarias.

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The branding?

La identidad de la marca es muy clara. Es una marca de que vende productos.

El estilo que tiene es único, se distingue de las demás por que sigue las colecciones de cada temporada pero todo siguiendo su propio estilo.


The accessibility to the page is idyllic. The ease that is given to the consumer when it comes to knowing the brand and its products is very good. The content is very simple and how it is organized so that not finding what you are looking for on this page is unlikely.

Loading speed

The page load speed is very fast, there is no need to entertain looking at other content.

 The page load speed is very fast, there is no need to entertain looking at other content.Use of multimedia

The use of the brand’s multimedia is very good, it is developed through content in social networks and accounts, video on YouTube, advertising campaigns … in which they encourage consumers to follow their way of living life and love .

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When you enter the page, the first thing you do is put your language so the page fits you. Then, you find a very cozy white background in which several pictures of different models appear with the dresses of the new collections. On this page it guides you to find what you are looking for, that is, it appears very clearly in each window what you can find. For example, if you are looking for a wedding dress, a party, a communion dress, etc. you can find it in the different windows. Finally, a questionnaire appears to request an appointment and be able to prove the dress with professionals that can help you decide. The content is written using a formal tone because it is a formal brand, therefore, its language is clear, serious and transmits quality. There is no help section itself, but there is a contact email for any question along with a form specifying if you are a client or provider and the type of doubt you have to answer as soon as possible.The whole page is white, very visual and with many white spaces to make it easier to use and not have an excess of information. The visitors can’t increase the text size, it doesn’t appears in the home page, but if you zoom with the mouse you can read it increased. It’s difficult to printoff onto porttrait A4 because there are two images on front of the home page so if you want to print off the two images would not look good.

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Yes it does betwen the style, the tone, the pictures and the colours, you know what is the porpouse of the brand. There are many photography that appears on the home page in which a model poses with a wedding dress next to a window that says: see collection 2018. So, it is a commercial or bussiness page but you can also find a entertainment or news in their blog.

Furthermore, on the home page there are models of the age of the target audience, that is, from 25 to 34 years old.


The audience of this site already knows what it is going to find when entering the web page since it has sought it expressly, therefore, once they enter they will stay. It could be said that the copy is focused on what the public wants to know since it is addressed to them.

In the frequently asked questions, we can find any doubt we have or resort to the nearest store as well as call the phone that appears.


The site takes the maximum advantage so that there is an interaction from the first moment you enter and you have to register, request an appointment or share the blog posts on social networks. Therefore, it is a positive interaction since it increases the followers in the different platforms and in the same website. The contact information does not appear on the homepage but in the frequently asked questions. Including the opening hours of the stores, the contact number and the company email. It is not so obvious that the actions of this company is to sell, since its values are to help the clients as much as they can and offer them an experience in a special moment such as the wedding. The privacy policy appears clearly in a section located at the bottom of the web page, therefore, it is easy to find.


The structure of the website is quite logical and clear. When you enter more than once you know where each section is. There is no map in itself but if you enter the section of “stores”, you will find mini sections in which you can choose in which city and country you want to look for the wedding / communion / party dress and they will give you the exact address. It is very easy to return to the main page when you are in another derivative since you only have to click on the name of the brand in the upper part of the left. All links are visible on the first page. Any visitor has the freedom to move around the site since it is super simple. That is, it gets the navigation buttons back and forth, it does not take visitors to blind alleys. There is also the search option in which several news appear next to the different dresses when you are looking for a specific dress.


Being a brand of wedding dresses, the design is attractive, simple, serious, transmits quality, confidence, elegance among other values. It has a clear title, description in each image with subtitles, so, you know at all times what you want and what you are looking for. There is a clear index at the top of the page in a horizontal way in which you can search the blog, ask for an appointment, look at wedding dresses, parties and communion dresses. Within each section there are several blocks of mini sections in which you find shoes, bags, headdresses, etc.

From the first moment it captures and retains the attention since the dresses are precious and the photos are of quality. Catch especially when seeing the different ranges of products that you can find being mainly a brand of wedding dresses. As I mentioned earlier, the brand is located in the upper left and does not use many visual aids to avoid distracting the client. It can be said that it is a successful web design since there is a great human interaction. In addition, there are no errors that make you leave the website. For example, if you click the space button, the page goes down to show more dresses. If you go back, it takes you where you were before. It clearly appears where to find new content since it shows it to you in a visual way. There is a certain cohesion between color and design, since they are the same color as the company’s color range. The images are within the defined image area, since it is not necessary to scroll to better visualize the image.

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Regarding the quality of the content, this is clear, concise and grammatically correct. Being a quality company, this can not fail. There is a certain emotional tone considering that weddings thrill in itself but this more. There are no intriguing titles but simple ones. Each section specifies what it is about and what will be found in it.


Throughout the website there are no italics but capital letters. They are written with a smaller size so there is not much information or it is difficult to read. The size of the letter is at least 10 points and varies in the different areas of the website. Instead, the source is always the same, something like Arial. The background is white with cream or very light tones.


All the information that appears on the website is updated at all times and the forms are verified. In addition, everything that appears in it is legal and “safe for the web”. The requirements of corporate identity appear gradually, as do the declaration of author’s rights and the legal controls already carried out.


This brand aims to deliver a certain user experience since you only get married once and transmit it to you through its functions, images, etc. Therefore, if you still do not know how to make your wedding, in the blog appear several news and tips so it is quite useful. Nothing appears in blue text, but it is underlined in subsections (in black and it does not look like a link) . Frames also appear in relevant words to make it more visual. Pop-ups have been avoided to avoid tiring the user.


It is quite good because it differs from the competition in several things, that is, it is a quality brand that you can not buy online and they help you at all times when you attend the store. On the other hand, the competition is not so expensive and perhaps it does not have as much cache or differential products as are party dresses, communions, etc. Therefore, the proposal of the site is quite clear, with a simple message and focused on the client at all times. In addition, there is a specific target but other segments of the audience can also find benefits. Through social networks such as instagram, pinterest, facebook, youtube, twitter, etc. Readers can share or recommend their friends or relatives whenever they want.


The identity of the brand is clear and appears repetitively throughout the web page as well as on social networks. Obviously, the audience that seeks this brand has the same values or personality as her.


This site is available in all types of computers, both mac and windows and mobile phones and in different countries as well. Therefore, it has been verified in the different versions and modalities.


The home page loads very quickly with a PC with dial-up modem, so you have no problem accessing it. There are no unnecessary animations because it loads instantly.


Being a brand of dresses and bridal accessories, there are no audio files, but some videos about the different collections, therefore, benefit them and consumers.

Evaluating a website – GOODREADS

How friendly is the site?

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If you like books, in Goodreads you will feel welcomed because is all about books, opinions and people with the same interests.

The web is written in English but it reaches many countries. When you enter to this web you can get confused because it seems a page to sell books but if you inquire a few minutes you will discover quickly that is a page of reviews and opinions.

The content is written using an informal because the biggest part of web is written by people of community.

It’s like a big family readers.

At first, the web it could be difficult to understand but after investigating you discover what it is about. They have a bar to search for books and a help option. The help section is actually helpful because explains you how web does it works. You can see frequently asked questions.

The light brown color predominates on the website. The web uses brown tones according to the books so that it is harmonious and transmits the same sensations as when you read a book.

They do not give you the option of increasing the letter, although it is easy to read on both the computer and the mobile version.

As in most web pages you have the option to print and it is printed in A4 format.

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Does it communicate everything it needs to?

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The purpose of the web is confusing. It’s all about entertainment and informational. It may seem like a way to sell or download books. I don’t think there is a defined target for this web. It can be aimed at young people who read a lot but also at older people. I also think that they are aimed at young people because the older ones may find it difficult to understand and use it.

If what you want is to know which book to read you are in the perfect place but if you want to download you aren’t.

The design is not bad but it is not enough attractive to want to be part of this immediately. It’s very rustic and the thematic is according to the books but maybe it’s too serious and boring. There are many options and that can also be confusing.

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How relevant is the content to your audience?

As I mentioned earlier, it depends on whether you like books. If that is focused on knowing future possible readings. You can know books and authors. They choose the frequently asked questions but it seems that yes.

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How beneficial is its interactivity?

You can be part of the community easily. You just have to register. Being part of the community consists of being able to comment, read and publish reviews. Increase the value of the site because it implies that it is a good tool to know and make known. It is an essential factor in the web to interact and publish. You have a profile and there you can interact with different users and see your previous movements.

If something does not work or you do not understand it, you can contact the person who has carried out this initiative. You can send a message introducing the problem and your email.

You are more likely to feel comfortable if you are part of the community, although you can enter and view the content without registering.

The privacy policy is easy to find just like the other help and contact options. All remain at the bottom of the web. There is a record of the data if you register.

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What about navigation?

The site has a logical structure and according to its purpose. Navigation can be difficult for many people but once you understand what the page is about it is easier. There are many links that transport you to other pages and allow you to buy books. You can also access social networks through the website. You can move around the site without having to register but you have more options if you do so. When you write a review it is easy to understand the writing mechanism. Does not include location. There is a visible search option that helps you find books, authors and topics.

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Design quality?

The design is in line with the theme of the web and what it is about: books. It has the name of the web in large and you can perfectly identify where you are but it is difficult to know what it is about. There is an index to move around the site. It catches you if you’re interested in what it’s about. It is correctly ordered by points and importance. Most times it is necessary to use ” about us ” to know the approach of the web. Regarding visual aids, it is important to highlight that the covers of the books are published and this helps to increase attraction and visibility. Each back button takes you back to where you were either the homepage or a review. It is very easy to search for new books or authors as well as the content you have in mind. There is cohesion of color and design betting on a color that reminds of books. They maintain a good image quality despite being book covers (many taken from the internet).

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Copy quality?

The content is clear but its purpose is not. It’s all very well written and sold. It transmits good vibrations. There are different sections and well defined.



It is not difficult to find what you are looking for. The size of the letter is correct and the font is also according to the theme. It does not use Sans-serif but it is similar. If you understand the page, it is clear what users will get when they click on actionable elements. The lowercase ones predominate and they avoided using italics and capitals.

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Attention to detail?

The information and content is constantly updated. The role of those registered is very important. There are mandatory requirements and corporate identity included correctly as well as copyright are also. The links lead correctly to the place imposed.

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To want to be part of the community you must be interested in books, be a reader and want to know more about the subject. Successfully delivers the ” user experience ” to its main audience, which are the readers. The security icon is evident. No frames, blue text or underline.

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How good is the marketing?

The proposal is not entirely clear. It can be confused as a site to download or sell books. He does not have much competition and is the best at what he does. The message is confusing but understandable. It is constantly updated. You can share the review or the link. It’s easy to share with your friends and family, even on your social networks.

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The branding?

It is very distinctive the logo and what it is about (books). His tone is effective and the audience participates a lot with the personality of the brand.

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The web has been checked on the most common browsers. They have a app for mobiles that works for both Android and Apple devices. In computers it also works to perfection.

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Loading speed

It usually takes a long time to load the page and do not have a hobby in case it is not loaded.

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Use of multimedia

There is the option to put the voice in a review and read it alone. It is full of images of books and materials to challenge or participate in the community.

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D’ESTRËE Paris. Website Review


How friendly is? The d‘Estrëe Paris website welcomes you with a landing page, with the option to enter your email and subscribe  the newsletter.
And they offer you ‘For every hat you buy, we offer you the box until the 31st of December 2017’. You can also skip this step, and go directly to the web’.

1.pngOn the web, we see that the site is cozy, very clear and easy to use. You can clearly see the different options of the web, divided into different products, ‘Hats’, ‘Scarves’ and ‘Bags’, followed by the menu options of ‘Portrait’, ‘Press’ and ‘Contact’.

And in addition, some icons are included where you can change the language, French or English. The option to register or log in, and finally, ‘In the cart’ to see your purchase.

As for the content, it is written in a formal way, the images are arranged and placed in a harmonic way and do not abuse the audiovisual content. With blanks as framed the content of the web that minimals portfolio. And this creates a very clean site, without distractions and well structured, a website that defines one of the characteristics of the brand, elegance and sophistication.

And finally, to go to the Home Page, just click on the logo, arranged in the top-left. It should be noted that it is easy to print in A4 size, but with so many spaces, an eight-page in PDF to print.

Communicate everything.
D’Estrëe Paris has created a clear site, to really communicate what the web is for. It is commercial, an e-commerce, but also includes the world of fashion and art, adding in the menu part the options of Portrait or Press. Taking into account these last two pages, it is also an informative website and publications in which the brand has appeared are shared, a kind of ‘clipping’.

The web if you are communicating what your audience is interested in, the content of this page evokes the aesthetics of those who are looking for a quality, original and unique product. And it also makes a differentiation on the Home Page, separating the content of interest in seasons such as Autumn / Winter 2017 or Out latest press publications.

For this reason, the website does offer the audience what they are looking for. And not only for the products, but for the minimalist design. It takes into account the colors, using the nudes for the web, like the pink stick, the luminous yellow. And on the other hand, those colors more powerful for products, such as emerald green, navy blue, etc.

In addition, this style is added to modern typography but elegant, stick in capitals and mini-letters.

And finally, the position of the navigation is arranged in the upper center, and for more information such as location, social networks and search are at the bottom, accompanied by information to make a secure payment.

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Content relevant.
The content of this page evokes in all the products and the photographs of ‘lifestyle’ reinforce the products, you can see the looks, the prices, and the description of each one of the products.

In relation to a Customer Service, there is the ‘Assistence‘ Service, we can see the different options so that users can solve doubts, divided into four factors:

  • FAQ.
  • Delivery & Returns.
  • Terms & Conditions (dividido en apartados y artículos, The Company, General Conditions, Amendments to the General Conditions of Sale, – 1. The Products, -2 The Customer, -3 The Order, 4. The Price, -5. Payment, -6 Delivery, -7 Right of Withdrawal, -8 Return, -9 Rempury, -10 Intellectual Property.-11. Third Party Websites, -12 Compensation, -13. , -14, Computer and Freedoms).
  • Contact Us
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This Service is focused on informing the user, taking into account different lines of action and doubts that may have. For this reason, the web offers all those relevant aspects, beyond the purchase of a product, since it takes into account many needs.


Interactivity with the user is simple and easy. Since, to facilitate the experience with the brand, the easiest thing is to register, and keep track of old and new orders, and also edit your personal data, such as delivery or the way of payment.

1. First, you register on the web by clicking on the icon.
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2. Secondly, the page opens with your account and after 15 seconds, you receive an email welcoming you to D’Estrëe Paris.
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3. Third, you can see your account, where you can edit all the information, and you can follow the shipping of your purchases.

4. And to buy, it’s simple, click on any of the categories. For example hats, click on the one you want and put ‘add to cart’.
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5. Then you can buy it directly, or keep buying online. Once you decide to stop buying, click on check out. And now we just have to wait for the delivery, and enjoy the hat.


In relation to navigation in the site is easy, clear, and intuitive. The layout of the structure is very clean, and does not interfere with the different options you can make on the web. The structure is logical, offering the Home and all product categories from left to right, and the provision of audiovisual content is vertical, and easy to scroll and see all the content ordered.

From all the sections, both static and dynamic that are available so you can see all the products, you can return to the Home Page. Since, the D’Estrëe logo is always visible, although if you are at the bottom of the web, you must scroll to get the logo and click and go to Home Page.

In addition, being a site that is divided into few options (hats, bags, scarves, …), the possibility of returning to any previous page, or change the product, or go to contact us, you can do it with no more than two clicks.

And finally, if you need to search for a keyword in the search engine, it is simple, although the Searcher could be arranged in the upper part, and not in the lower one, since it loses visibility. But the option of being able to search the site, facilitates not only the action of buying, but the interest of the brand, to see their social networks, their portrait or press appearances.
Once you sign in on the web, the usability with the brand is much more intuitive and easy than when you are not sign up, since, the fact of being able to buy is automatic.

Design & Copy quality + Readability.

The design is something that takes into account the brand, from the beginning, is one of its values ​​and this goes to all levels. Offering some photographs, with the right size, adapting to all the devices, the colors are superimposed without filling the entire page, but contrasting with the colors of the products.

The copy appears in each product in an automatic way, with the name of the product and the price. Where the copy stands out most is in ‘Portrait’, which is the place where D’Estrëe is born. Where the content focuses on inspirations, training and the value of the union of classicism and modernity.

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The Home Page offers the products divided by seasons, autumn / winter 2017, for example, but it is not a brand that wants to offer offers, special discounts for students, or for Christmas gifts. Since, it is very clear to which public it is directed and in what market it wants to play, luxury world.

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Attention to detail & Credibility.

The site takes into account the attention to detail, but the truth is that the positioning of D’Estrëe Paris is not a brand that is updating in digital trends. For example, offering a discount for Black Friday or Cyber ​​Monday.
It is positioned as a luxury brand, and for this reason, the credibility lies in the attention to detail that is more in aesthetics, than offering and leaving your market to expand more consumers.

How good is the marketing + The branding & Accessibility.

The marketing used is not the most visible, since, even being a luxury brand, simplicity is one of its values. And the proposition is clear, they sell a product that apart from endowing a social status to who buys it (for its high price, bagsa 1,500 and hats at 400 €), takes care of its online marketing. Obtaining thus, a clear thing, a very personalized customer, since, it is focused on people with high purchasing power, no different scenarios, focus on those people with artistic taste, people who are usually from France, Italy and Spain.

It should be noted that the D’Estrëe Paris brand has been able to project its identity as a brand, as well as its philosophy and values. Through the colors used, the homogeneity of the brand of all devices. As much as social networks, like Instagram and the site. In addition to the photographs that are available plays with the tones with the background of the web. And it connects with the emotional, more artistic and sensitizing part of fashion.

And for this reason, the personality of the brand transmits emotional connections with its customers, who respond positively. Since, the people who buy those products, identify with the brand, and share a design and a lifestyle, as well as, a cultural and artistic baggage.

Accessibility + Loading speed.

This website has good accessibility, because it adapts to all types of devices or screen sizes, it is called ‘responsive design’. This feature of the websites is very important, since the content is different according to the device and may lose strength.

The loading is fast, and it is still a very vertical page, since it has as a result different phases, starting with the menu, followed by a couple of images.
And then, the different seasons according to products. And finally information and services for the user. The whole page is loaded at the same speed, and there are no blank spaces, although you also have to take into account the internet connection.
Use of multimedia.
It evokes not only attributes of the products, but also a lifestyle, refined tastes and an ideology with a certain sensitivity towards straight and geometric shapes.
The colours evoke tranquility and neutrality, offering a hat or sacs as works of art.


How friendly is the site?

When entering the website of the RCDEspanyol we can see that it is friendly and pleasant you can see the logo of the club, the home and images with a vertical bar with the latest news, also the language appears Catalan, Spanish, English and Chinese. An important fact is that you can enter directly to the RCDE stil shop this link at the top left.

The benefits it offers are clear and concise, it is distributed by squares once the bar is low, where the images that are happening alone appear. The language he uses is understandable for all audiences, since it is aimed at a very broad target audience, being a football club. There is no help section on the website and neither on the shop page, but you can communicate with any section of the club (marketing, sales…) through the contact link.

The blank space that serves as both to scan and print is existing but has a photo of the semitransparent club members which disappears when you want to use those two functions, as well as the color of the background. When you print or scan you can not print the entire home page on an A4, only what you see on the screen without downloading. To increase the size of the text you just have to expand with the mouse both in PC and laptop.

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Does it communicate everything it needs to?

When you are inside the page it is very clear that it is a football club, you can see the logo, photographs of the training and a semitransparent photograph of the club members. As for the target audience, it is clear, any person who is from the club, is interested in any of their services or any that likes football and wants to enter to watch. They communicate news, direct link to the website, buy tickets, become a member, more specialized spaces such as the business club.

The entire website is in the corporate colors of the club, blue and white. Using the blue background (it is not very dark) and the white for the letters. The structure of the page is: horizontal home with the options displayed vertically, first appear the news that has its own bar on the left side where the photos are going and you can see which owner belongs, sponsors appear next to the services that offers the club (business club, ticketing, school of football, Espanyol TV)

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How relevant is the content to your audience?

The very important only to enter you know that you have correctly accessed the main website, focuses on what the public wants to know through the news in the foreground and home, then appears content that is beneficial to the club that are the sponsors, but then there are the services offered (ticketing, subscriptions …)

There is no customer service, but through the contact tab you can contact any department of the club. So it solves the lack of customer service and supplies it.

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How beneficial is its interactivity?

Increase the value for the person who enters the web and motivates it because it makes you participate in what players do every day, new news, informs you of the calendar, matches and you can access Espanyol TV. From the web you can enter all the social networks and that creates interaction with the client or possible client, as well as the photographs and the news updated every day.

The contact information appears and you can contact the club and also with each of its sections depends on who you are going to. Just like if you want to do it physically, the address and hours of attention appear, there is also the possibility of calling by phone.

Visitors will enter if they need any of the services offered because it is very well structured and clear and you can easily access all the content it offers. The privacy and protection of visitors’ data is assured as indicated on the website within the legal warning there is a section where you can find the privacy policy, it has no direct access and that can complicate finding it.

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What about navigation?

The site has a logical structure, the map of the website is clear, first section of news in large and when downloading we can find each service in tables. This makes navigation intuitive, easy and clear. The navigation within the tabs is simple you can enter any space without more than two clicks and you can go back with a click to the main page, as well as backwards. Navigating the page in no time leads you to dead ends.

The links within the page are visible such as access to the club store, when you change the mouse icon above and it tells you that there is a link. There is a search option on the main page to the right to make navigation even easier for the visitor. After checking the website I can affirm that each of its sections has a good usability.

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Desing quality?

The design of the website is in accordance with the corporate image. This is the background in blue (not very dark) and the letters in white that are the colors of the RCDEspanyol. It is a contrast of colors that draws attention, is clean and orderly.

The titles, subtitles, images are intuited clearly and you can click without problem or mistake. As there is an index and a table of contents where the news of the day appear and you can access through the index to the main services or social areas. In the upper left part of the page the brand identity appears and in the right the navigation search. It uses a lot of visual aids like images, mouse changes over the link, bold in the source…

If you are inside any of the tabs and strips back you return to the home page do not change to a new browser window, if you click on low space down. The new information or content appears on the home page with photographs as a news item. The site is not more than 800 pixels wide and the images are no more than 72 pp, the images are within a defined area where you do not need to go down to see them whole.

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Copy quality?

The content that appears is clear, concise, relevant and grammatically correct, it is supported with images, headlines and subtitles. This also lets us see that it is clear what each section offers also supported with images and titles, for that reason it allows an easy exploration, the visitors do not feel confused when entering the website.


The letter is white, it has more than minimum size of 10 points and uses a sans-serif style, maintains the same size for headlines, subtitles and note. This grammatically correct as we have mentioned is clear that we will obtain by clicking on an action point. There is some word that could be considered jargon, it is a very specific field football could be ”convocados”.

The background is blue (not very dark) and the white letter, for my pleasure reading is easy and effortless. Use italics for the writing of the note on the main page, once you enter it appears normal, so it does not affect the reading.

Sin título

Attention to detail?

The small correct details of the website are: the contact, the information is completely updated every day and on your site, all the mandatory and corporate requirements are included, the copyright statement appears with the letter C, all the links are correctly and have a section called legal warning with all laws and protection of personal data.

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The site demonstrates its competences, abilities and experiences through photographs, headlines, home, corporate image… The user experience through the web page would score it remarkably as it is easy, usable and you get the benefit you were looking for when you entered.

It is reliable because: you have guarantees when you have to buy through the padlock icon, no banners or pop-up windows appear, there are no links in blue, or underlined text. The website of RCDEspanyol is reliable, apart from the fact that it is a football club that plays in the highest category, and has been created since 1900, it has all the qualities specified above.


How good is the marketing?

The site is clear and concise. The audience is related to the brand and covers all the types of segments that it has, for example: with the business club or the training school. It has daily updates of the first team’s training, calendar, results and news for example of the ‘’penyas’’ .

There is no mechanism for visitors to recommend to friends or family, but when you put in Google RCDEspanyol appears as the first option the main web page and all the social networks in which the club is active appear on the web. There is no test program or in progress.


The branding?

The brand identity is very clear, you can see through the logo, web page colors (white and blue), images and videos. The audience of Espanyol could say that it is one of the most committed to the personality of the brand in the ambit of football in Spain, because what they sell is a feeling towards the club.


Accessibility is optimal, it works for both Windows and iOS. It also works correctly on PC, laptop, tablet and mobile, it adapts to each type of monitor. You can enter the page from any type of browser: Chrome, Safari, Mozilla Firefox.

The page does not have an excessive traffic, since the Espanyol club members do not reach 40,000, they have not had problems due to traffic on the website.

Loading speed

The page opens instantly very quickly and the photos appear loaded and with the highest quality, like the videos. We must also say that the internet is high speed and that there are no animations or complex graphics.

Use of multimedia

The website is connected with multimedia. The use of images and / or videos for the news, each content and section gives an essential use, makes it more visual, interesting and calls more attention of the public. This saves text that becomes denser and visitors do not want to read. The section of Espanyol TV, you can see videos every day of the training or pictures of the match.

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Conclusions of the website


-Friendly website.

-Correcly communicate the club’s corporate image.

-Relevant content.

-Proper navigation.

-Design according to the Brand.

-Optimal accessibility.

-Use of multimedia.

-Load speed.


-Highlight link to web club store.

-There is no help tab.

-Add phrase of the club ‘’La força d’un sentiment’’ .

-No direct access to data privacy.

-There is no mechanism for visitors to recommend a news item or a section of the website to friends or family.




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In this website you can see white spaces that relax yoursight,  they don’t have all the information together and messed, so we can see the web site feels welcoming (but it could be more attractive by improving the design). The benefits of visiting the web are immediatly shown: delivering service of food and searchin the restaurants by your adress. The first image we can see are two people (maybe a couple) enjoying food together, it appears the main mission and point of the service, which is ordering food online and get it at home. Help section indeed is helpful offering answers and solutions to the most common issues that customers have experienced. The tone of the content is friendly and informal, so this brings the customer more trust on the website, and allows the company to get closer to the client.


The site clearly communicates the purpose that is serves (comercial, sell food) all the factors contribute to that, including the website name, images and calls to action. They have several target groups, maybe that’s why the web is not focused on any audience, instead, it is designed in a more general way. The design could be much better speaking about colors (using different colors for important things such as discounts) but the different steps to follow are clear and easy.


The site offers an option to the customers to leave a review, this is very valuable for the customers as it can help them when deciding which option to choose. It also gives an opportunity to the company to improve their service based on the feedback which helps them when identifying what needs changing or improving. The site convinces the visitors that they’ve come to the right place and that there’s a good reason to stay and set an order.

The copy is focused on what the audience wants to know (cost of delivery, and mínimum Price of the order, discounts…)Captura de pantalla 2017-11-27 a las 17.41.59.png



They have a very positive interaction and it increases the value of the site, they ask the customers to make a review after each order, but there is no much interaction apart of this.

The contac information appears clearly on the web (not only the contact of the web but also the contact information of each restaurant)

The estructure of the website is very logical and simple (from most to less importance):

The navigation of the site is also very clear and easy as it is leading the visitor throughout the each step they need to make in order to complete an order. Furthermore the site offers a search option as well to make it even more simple to visitor that already know what they want and want to speed up their purchasing process. The site is clear and also the steps to follow, but they don’t have a clear menu as what we could find in other websites.

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Design quality:

The design of the website is minimalist and easy, as it serves to portray the message of a simple and quick service and purchasing process. In the middle of the site there is a call to action, which when completed, takes the visitor to another page where is the second step. You can easily find whatever you want to and also the customer can be sure that the payment will be sure and legal and it also gives credibility to the Company.

 Attention to detail:

All the content on the website is clear and relevant, there is no unnecessary information to aggravate the visitor.

How good is the marketing, branding and accessibility?

The site’s proposition is crystal clear from the first moment you come in, the message is simple and clear so that the customer know the benefit for him/her. The Brand identity is not that clear as they don’t focused that much on design and specific target. The web Works perfectly in every laptop/PC and mobilephone, they also have an app.

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To conclude the website is very well constructed. The text, use of images and colors, the navigation of the site…overall every aspect of the website is constructed in such way to make the purchasing process as easy and simple as possible. It encourages the visitor to use their service as it is extremely simple and convenient. The website is also adapted to each of the countries it operates in so depending on the market preferences there might be some changes from country to country. Nevertheless, in every country the website and the company have the same message and values.




Boiler Room : objectives & conversions


Boiler Room is a peculiar website when speaking about objectives and conversions compared to most websites in class. Conversion in 90% of the websites chosen in class means mostly purchasing the product or service offered. In this case conversion doesn’t mean purchasing something as there is nothing to purchase, is the interaction with the website and their social networks. This generates two things which will provide the benefits to the enterprise and that could also be considered as the objectives to achieve: traffic and engagement.

Objectives: traffic & engagement

How can these two objectives produce the same effect as the conversion?

Traffic means viewers, users, people who interact with the website and stay during a period of time enough to measure their behaviour. A lot of people means a lot of clicks in the website, wich also means good amounts of benefits thanks to advertising in the website. Tools like AdSense help monetize traffic.

Engagement, on the other hand, means thanks to the traffic generated and studying the user’s behaviour, make an analysis and discover insights that provide valuable ways of developing ways like actions or content to promote the brand and build a good solid base to sustain it and improve interaction with consumers or potential consumers.


As we can see on the screenshot above, Boiler Room, thanks to the traffic generated, creates conversion and engagement through their partnerships, special projects side by side with all their social networks.

Collaborations with Budwiser or Ballantines, alcohol drink brands and even GoPro with their image products make possible conversion of an intangible such as an online music free service and get rewarded for it monetizing website traffic.

ADIDAS: Objectives and Conversions.


  1. Having the consumer satisfied.(Cover the needs of the client.)

  2. Increase sales.

  3. Inform the customer of the Adidas news.


  1. To achieve customer satisfaction and meet their needs, Adidas gives the possibility to customize their products. 

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In addition, Adidas has a section so that the client can say his opinion, and in this way know that it is necessary to improve or to remain the same.

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2. To increase sales, Adidas discounts its products.

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To ensure that sales increase, we must take into account both sexes equally. Have the same variety of products for men and women. This will also achieve the first objective, to satisfy the consumer.

3.  Finally, to ensure that the consumer or potential client is informed of all Adidas products and novelties, social networks will be used, posting new products, and other information about the brand, in addition to having the possibility to download the mobile app

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