Website Review – Aware Clothing

http://awareclothingstore.com

1. How friendly is the site?

As I said in the last post, Aware clothing is an online brand that makes unique and exclusive handmade pieces of clothing in Barcelona. They like a lot to combine colors and elegant textures so if you enter to the site you would see that this is true. In my opinion, it’s friendly because you can appreciate the vivid colors and special textures. A part from this, the website is clear organized by categories so the way they designed it represents perfectly the kind of life clothes they want to show. It feels welcoming when you get on the website, because the first thing that appears are the new clothes of the season so you are aware of all the news of the brand.

2. Does it communicate everything it needs to?

Yes it does. The design of the page, the style, the colors, the tone and also the pictures represents the purpose of the brand. You can also see quickly that they are selling clothes for  people who wants to feel unique. In general, the website is effective. As I say before, the categories are very well organized so this is a good point.

3. How relevant is the content of your audience?

Aware is focused on what audience wants to know. They show pictures of the products and models with the clothes so it’s the most interesting part for the audience when the purpose is to buy some pieces of them. They show all the characteristics of their products; the sizes, colors, if its available… On the other hand, they start a blog and then they left it so I think they could work on this part, it will be interesting for its audience.

4. How beneficial is its interactivity?

We can see that the interactivity through this website is very easy. When you enter to the main page you would see a special category in which visitors can interact via email and ask some questions for the company.

5. What about navigation?

As I said, Aware has a good structure and navigation is easy here. When you just enter to the website, there are some categories and in one click you can go in one of this sections so is well organized.  Visitors can navigate in no more than 1 minute through the page and I’m sure they find what they are looking for very quickly.

6. Design Quality

Aware Clothing design are attractive, minimalist and elegant for those girls who wants to feel unique and different, so represents perfectly what the brand wants to show.

7. Copy quality

The content is clear, concise and grammatically correct. It is easy to find the sections and the tone is close.

8. Readability

Aware playing with different types of typographies; Georgia and Geneva, different sizes, capitals… but the readability is remains easy.

9. Credibility

The content of the page is 100% credible and when you go to buy you see that is totally safe.

9. How good is the marketing, branding, accessibility?

When you enter, you can see that the purpose of the site is clear; they show the different types of clothes they have and when you want to buy the process its  easy too. They try to differentiate from the competitors trying to offer unique and elegant pieces from what we normally see. The website is very functional.

9. Loading speed

The loading of the site is very fast and works well so customers don’t have to wait. This is a good point for them because some websites of the competition works very slowly and the visit becomes heavy.

10. Use of multimedia

The website is visual and they combine photographies of the clothes with text and information about it. From my point of view, as I mentioned before, they could get better the blog, it’s something that would summarize and for the type of target they have it would be a good point.

 

Website review – Lazy Oaf

https://www.lazyoaf.com/

How friendly is the site?

In my opinion, the he Lazy Oaf’s website, is friendly because of the way they designed it. It is different to others I have seen, which goes perfectly with the kind of life / clothes / brand they want to show, communicate or improve.

But, for others, it may be weird and difficult to understand. Not because they have an awful organization of the tabs and website, but because of the type of pictures and their distribution throw out the page.

It is not really welcoming, although it surprises you only for the weird models and the clothes they are wearing. It makes you want to keep looking for more pictures.

The main page does not explain the benefits of visiting, but only by the way the pictures in the page are taken, and the clothes that appear in these pictures, you can imagine the weirdness of the brand.

As they are a modern, youthful and maybe a little bit childish brand, they use informal language and tone. As if you were talking to a friend.

They also  use too much white space. They could put another think instead of having too much white.

Does it communicate everything it needs to?

Lazy Oaf is a very specific company, as well as their target group.

By entering their website you can imagine which kind of brand they are are and the lifestyle that they have.

Obviously, you can tell by the pictures, that they sell clothes and accessories. And you can tell by the design they  have, the types of colors they use and the models they choose for the shoots, what type of brand they are.

A grandfather of 80 years old would never buy something in the Lazy Oaf’s website. Not even to buy a present for his granddaughter. It is obviously focused in youth.

The brand has a really well established unique selling proposition and it spreads throw out the whole website. They claim the weirdness of people using  “CREAM” colors, extravagant and a little bit childish clothes and informal language.

 

How relevant is the content to your audience?

The site can quickly convince the visitor that they have come to the right place if they were looking for weird, unique and high quality type of clothes.

I think that the copy is more focused on being a friend for the visitor and an example to follow than the only purpose of selling.

Yes it is. Lazy Oaf has a lot of information in their help section. They explain perfectly the most frequent FAQS: about delivery, orders, returns, your account, to contact and wholesale enquiries, etc.

How beneficial is its interactivity?

There are not any kind of interaction. You, as a costumer or visitor, cannot comment on any type of picture or post. Were there really is interaction is in their social media pages, specially Instagram, which has a special tab in the website that redirects to this social media page.

Although, at the end of the main page, it has contact information about the company if you want to contact them.

The website encourages visitors to left details but not intrusively. I mean, a pop-up where you have to put your information does not appear as frequently as other web sites. It only appears if you want to get to more specific content (like news posts and articles). 

Lazy Oaf does not encourage the visitor to return. If you like it you buy it, if not, you can look at the clothes, it’s fun to watch.

What about navigation?

The site has a very specific and easy to use structure. Everything is really well explained and easy to find. They have visual links and others hiding in a picture, but it is easy to see them anyways.

The visitor has complete freedom to move throughout the site, every link or tab leads to another related page. It only concludes to a dead end when you are in the articles about the brand, because you have to log in with an account.

Design quality?

The design is simple, attractive, minimalist, with a very good structure and unique.

Even though, sometimes is hard to know where you are because the titles, in some pages, are really tiny, and you end up not knowing where you are.

There is a table of content, but again, the titles in this are really small too and with a really light type of letter. Also, the pictures that are down this table content are huge, and they distract your attention from finding what you want o share, so it is more difficult to find.

It also has some visual aids, but they are not really shiny or do not have your attention because of the hugeness and weirdness of the pictures. They are actually more  distracting than a visual aid.

The back button does take you back to where you where.

There is a really good cohesion of color and design. As I said before, they only use cream tones, which matches perfectly with the pictures and clothes that they are offering.

Copy quality?

The content is clear. As a young brand, they do not extend their copy explaining their accomplishments or their history. The thinks that they explain are clear, with informal language and they explain it as if they were talking to a friend, not with technical or really cult words.

Their tone is friendly and close to the person that is reading, just as I said before.

Every section has it’s specifics themes and designs, related to what they are talking about.

Readability?

It is really easy to see and read the texts that are on the website, you don’t have to zoom in to read them. And they use the same font in every text and every title.

Attention to detail?

They make you check multiple types the information you gave in case there was an error.

I guess the copy has been proofread because I have not seen any kind of grammatical or orthographic mistake and all the information is correct and up to date.

Their logo, claim, brand logo colors and everything is included correctly throughout all the web page, not only the main one.

Credibility

The Lazy Oaf’s website offers a perfect user experience to the primary audience.

The selling site is secure, with no ads or pop ups, as well with the blue text.

How good is the marketing?

As I said before the site as well as the brand and their social media have a very clear proposition which is shown and explain multiple times. Without naming the competitors, they define themselves as a unique kind of brand with a unique youthful life and experience.

The message is clear: stay weird and live always like a teenager, young and full of life. It doesn’t have audience segments. They are not followed for any kind of age, only for a way to be, a personality and away to live.

You can share the content and clothes you want to your friends and family.

The branding

There is a clear brand identity projected. The one I have repeatedly said throw all the answers: stay weird and live life youthfully. With that informal tone, it delivers the emotion and that way to be.

If you have a mind set as the brand, you will engage easily.

Accessibility

It is really easy to access to the web page. It works perfectly in Windows, Mac and even on the mobile phone.

Loading speed

It loads perfectly, easily and fast. Even though, if it does not charge, it has nothing animated or something to be entertain with.

Use of multimedia

 Every picture or video in the website has the clear purpose to sell their clothes and spread their mentality.

 

Website review

How friendly is the site?

When you enter the Zadig website, by the black and white colors and the order they use, it becomes a fairly clear website. It is a formal and correct style very direct. Everything is very clear when you enter the web. They even use emoticons to

Make clear important points. In addition to that the presentation is changing with different offers that offer depending on the season.

 

Does it communicate everything it needs to?

I really believe that it makes clear the type of brand with its values to be transmitted. All simple but very thoughtful, with what more people look for in sight. In addition, as only enter, the shipment is free from 200 euros, it is already an expensive brand. In addition all the options are very clear and it has a search engine and a help section that is also very useful and easy to use.

And another point to emphasize is the importance that they give to the questions and attention to the client.

 

How relevant is the content to your audience? 

It is always a good idea to enter the Zadig website if you like the brand, since it gives you some offer, promotion, or personalized campaign that is very linked with how the brand is. But there is a point that would change, usually the content is much more thinking about the female audience thinking that it is also for men.

How beneficial is its interactivity?

It is also very important in a luxury brand to have feedback from the brand. You have to take good care of the customer, because if they choose you as a brand, it’s not by budget, but by taste, and you have to do well this point. But Zadig is very clear about this.

What about navigation?

Its really easy to navigate in the webside. Parece todo muy claro desde el principio y lo es, esta muy bien indicado. Lo único que para saber sobre la historia de la marca, o de donde es, por ejmplo, ya es un poco mas complicado y en mi opinión es algo que tendría que estar como opción principa en el menú l, en vez de debajo de todo de la web. Pero funciona muy bien y sigue un pco el estilo de webside muchas marcas de ropa.

 

Design quality and Readability?

 The design of the web fits perfectly in how the brand is, elegant simple but with retail points playing with the different collections that it presents and its colors. So it is constantly changing, but it is very visual to be black and white and this lets you play a little more in terms of the different style of people. And for what the typography style does the black color is also very clear and direct.

I think that the brand’s public is very thoughtful and successful.

 

Copy quality?

 Its really clear what each section is about.  And every section when you go on it, sabes perfectamente donde te esta llevando yque va a aparecerte. Desde un principio cuando entras en la web no hay mucho texto, es todo mas visual.

 

Credibility?

 La reputación de esta marca y de sus creadores: ayuda a sus consumidores a confiar en ella. Es una marca muy conocida y de toda la vida.

 

How good is the marketing?

El márketing de esta compañía es excpecional, de hecho es una de las marcas de moda que más ha sabido moverse en términos de redes sociales.

No sólo están presenten Instagram, Facebook, Tuiter … si no que se puede utilizar para promocionar sus productos y a través de eventos y campañas publicitarias.

 

The branding?

La identidad de la marca es muy clara. Es una marca de que vende productos.

El estilo que tiene es único, se distingue de las demás por que sigue las colecciones de cada temporada pero todo siguiendo su propio estilo.

Accessibility?

The accessibility to the page is idyllic. The ease that is given to the consumer when it comes to knowing the brand and its products is very good. The content is very simple and how it is organized so that not finding what you are looking for on this page is unlikely.

Loading speed

The page load speed is very fast, there is no need to entertain looking at other content.

 The page load speed is very fast, there is no need to entertain looking at other content.Use of multimedia

The use of the brand’s multimedia is very good, it is developed through content in social networks and accounts, video on YouTube, advertising campaigns … in which they encourage consumers to follow their way of living life and love .

 

THE WEEKND’S WEBSITE REVIEW

THE WEEKND’S WEBPAGE

FRIENDLINESS OF THE SITE

The Weeknd’s website feels welcoming from the start, because of the easiness of use and the high quality design of the page. Also, the colours used are very related to the brand and to the message that their songs want to impart. There are clear benefits of visiting, because in the same homepage you can find videos, tour dates, merchandising and news, which is content that the people who’s interested in the brand will find important.

Related to the content of the site, the few words and messages that appear are written in a formal conversational style, though the band prefers to communicate with images and videos instead. That makes everything easier, since we won’t have to worry about the size of the text, and the message will be spread effectively anyway.

It’s not difficult to scan, since there are very few words, and a lot of images or audiovisual content. Also, the fact that the background is black makes seeing the information easier. In every tab youneed to scroll down a bit to see everything that is there, so the content probably wouldn’t fit in an A4, but that’s not something bad, since the process of navigating through this website is simple and the design is very attractive.

COMMUNICATION

It communicates everything it needs, since it’s an entertainment site that is visited by people who are interested in knowing different information about the band. Every single content that the page offers is summarised in the homepage, so it can be considered as an effective website. Also, the fact that the design of the web is highly connected to the type of music The Weeknd produces, helps the people who go to the band’s page find exactly what they were looking for, in aspects of design and content.

We could determine that the site is definitely consistent in design (color, layout and fonts), has an clear and highly usable platform, the buttons and different tabs are easy to find, and it’s simple to understand in general. The only thing that is missing is a navigation bar that might help us find what we look for easier and faster. However, due to the fact that all of the contents are summarised at the homepage, it may not be necessary to have one.

RELEVANCE OF THE CONTENT

Once we get into the webpage, the design of the platform and the content will be the decisive elements that will make us want to stay there. If we’re there to buy merchandising,the fact of getting inside of this atmosphere will increase or desire of acquiring these items, since that will make us want to be a part of it.

People that click on the band’s website will want to discover new music, watch The Weeknd’s viedos, know the tour dates, read news about the band or buy merchandising objects, and every single video, image and text that we can find there will talk about these things, so we could say the content that is offered to the audience is absolutely relevant for them. It’s not the brand that goesto the potential client, but the potential client is the one who’s interested in the brand and will go to their webpage to find some more information, so clearly the content will be important for him.

BENEFITS OF INTERACTIVITY

In The Weeknd’s page you can either interact by subscribing to their newsletter, or by buying merchandising produtcts, and in both cases the interaction will be positive, since the client or potential client will have something in return, whether this is information about news, videos or albums, or a merchandising item. 

There is not a main action that the page wants the audience to take, since its main purpose is not only selling or making people subscribe, it’s more of an information platform. However, it does worry about having a good and pleasant connection with those who want to interact with the brand, and that’s why they make the process of subscribing non-invasive for the person, and also the buying course is easy and well designed.

Something that is very important and that this webpage misses is a tab with all the information about the brand, like who are its components, what kind of music do they play… we can assume that people that come to this website do already know who The Weeknd is, but I think it is important to remind them and that would be also a good opportunity to sell itself and to highlight its values and objectives as a music band. If that part was good, maybe the people who read it would be even more interested in buying its items or being part of this community. In the merchandising page we can see nonetheless what the components of every item are and where they are made and embellished, which I think is important information.

I think the incentive to take the required course of action isn’t sufficiently motivated to the audience of this webpage, since when we get inside it we don’t have any message or pop up telling us we can actually subscribe to its newsletter or that we can buy The Weeknd’s merchandising, we need to look for the buttons instead. So, taking into account that this is more of an information website and it’s main purpose is not to sell items or to make people subscribe to the newsletter, since what is the most important is the music, I think the fact that there were some pop ups or just a little window on the right that appeared when we got inside the webpage saying that we could subscribe by clicking one button or that we could buy elements by clicking another one, would be very important and would make the people more aware of it. That would encourage  visitor details to be left there.

The benefits of the visitors returning to the site are not specified, but I don’t think they are required to be told, since if the visitor wants to go back to buy some specific item, he would go by himself, and he will remember the website because what is offered here is not offered anywhere else.

The privacy policy is easy to find, because it’s at the bottom of the home page, and the regular buyers’ data is stored so that the brand can send them e-mails with new offers.

NAVIGATION

The site has a logical structure and navigation in it is easy and clear. The only thing that we could improve is that it doesn’t have any site map, and maybe it could have one so that the experience of navigating would be easier.

All the links link back to the homepage except for the merchandising one, that opens in a new tab, but we can go back to the homepage since the home tab is open still. They are easy to find and recognise, and you can go from one page to another in less than three clicks, which would be too much.

The visitor can navigate freely through the site, and they can undo or redo all the times they want, or add items to the basket and then cancel them in just one second. There’s no need for “back” and “forward” buttons in the merchandising page, since the ones from the navigator we’re using (Google, for example) already work. However, they do not have location Bread Crumbs.

There isn’t any search option, which I think it would be necessary to make the process faster. The usability, though, is effective and it has been used by a focus group to prove it.

QUALITY

The design is simple, attractive and customer orientated since everything’s very easy to be found.  Visually, it offers pleasure to the potential client that visits the webpage. You can immediately know where you are ‘cause every tab has a title and though there are few texts, they say the what’s important in every single one of them. We could consider the main homepage as an index because it has in it a bit of what you will find in every tab on the top. 

It grabs and holds your attention from the first moment and it avoids clutter because everything is very well organised and visual, and the top and left of the page is used to determine brand identity and navigation (there is the logotype on the left and the name of the different tabs on the top). It has a lot of visual aids like color coding and typography, with colors coming from the same tonal range that makes us relate the web concept to The Weeknd’s music.

There are not any big errors, though sometimes when you try to buy a t-shirt the prize is only in US dollars, and not in euros or pounds, but then it gets fixed. The back button takes us where we were and it is very clear to understand how to find new information or content.

The site is more than 800 pixels wide and the images are more than 72 dpi since they are HQ images (same with the videos). However, the user needs to scroll down to see the whole picture in every tab, so maybe this is something that should be fixed.

COPY QUALITY

The content is clear, relevant and grammatically correct, even though there isn’t much text in general. It doesn’t have any emotional tone, it’s more impersonal, because it’s not the written part but the music the one that needs to connect emotionally with the visitor. The topic of every section is very clear and easy to be scanned. 

READABILITY

It’s easy to read though some of the users may need to zoom the page a little bit to get the information clearly, but the font is well chosen and it’s higher than 10 point size, and it’s always the same. The font used is a sans-serif typeface and it’s always used with capital letters, and there isn’t any marketing-speak word in the content since it’s not  marketing web and it’s purpose is to provide information about The Weeknd. The only bad thing we can point out is that the letters are white and the background is dark, which reduces readership levels.

It’s clearly known what the users will get by clicking on actionable items.

DETAIL

Everything un this web, including the copy, has been double-checked since it’s a worldwide known web. The information that appears is clearly up to date and also there are new links that appear (especially in the merchandising tab) with new updates about news or products of the band.

All of the colours have been checked to be “Web Safe”, and all of the mandatory and corporate identity requirements are included correctly, and the appropriate signs for registered brand are also in the right place. Related to legal checks, they have all been made.

CREDIBILITY

The site clearly proves the competence and experience not only of the web designer who made it, but also of The Weeknd brand. It definitely offers a unique participation to these who are interested on the band, giving a delicate balance of functionality, design, content, structure and usability. In addition, the visitors probably find the information on this website useful, since they will probably be The Weeknd’s fans and they will find most of the content interesting.

In the selling tab, the security icon is evident and as this is an official band’s website, there are no pop-ups. There aren’t frames, nor blue text or underlined words.

MARKETING

The site’s proposition is to offer information about the brand, and also offer the possibility to buy items from it, and its benefit is more valuable than the one offered by competitors since The Weeknd’s products are unique.

There isn’t a defined message for all of the customers since the main purpose is not selling, but the brand tries to make this experience the best one for the visitor anyway. These visitors can be from any age, and it will be easy for them to navigate through this platform.

The updated parts of the site are clearly marked, and there isn’t any mechanism to recommend this page to friends or family. The site might clearly have been checked for search engine optimisation since when you search “The Weeknd”, this page is the first one to show.

BRANDING

The brand identity is clearly projected, not only through the logotype, but also through the typography and colours used. The emotional tone is connected to the band’s songs: dark and mysterious, which will make the audience (that will probably listen to The Weeknd’s songs) feel  highlyconnected to the website.

ACCESSIBILITY

The site has been checked on the most common browsers, and the website always appears in the first page of all of the results when we search for “The Weeknd”. I don’t know if it has been checked in older versions of the browsers, but I guess so, since there must be a lot of people working in this site. It will work on every device and will be compatible with every operating system.

LOADING SPEED

The homepage loads instantly, and there aren’t any unnecessary animations and complex graphics.

USE OF MULTIMEDIA

Every video, image and text item serves a clear purpose and a definite contribution to the benefit of the visitor.

Website Evaluation: boilerroom.tv

http://www.boilerroom.tv

 

How friendly is the site?

The site feels welcoming to the target they want to reach. You can inmediatly see interesting stuff for your interests such as different music, styles and information about the artists. It’s written in a correct tone and grammar. There is no help section and website is made less busy with black space, not white.

Does it communicate everything it needs to?

Target audience is well defined but it’s purpose is not well defined though. Looks like a party organizing website or enterprise, after navigating a bit in the website it starts to feel like a website to simply follow live parties around the world but it is actually more than that, it’s a music and artist library. Helps expand musical culture from all around the world. People who are looking for information about whatever genere of music and actual music to hear to, is the perfect website for them.

How relevant is the content to your audience?

Content is adequate to whoever looks for music. You can find different generes according to most preferences and the information provided by the website about the music or the artists is conrete and informative.

How beneficial is it’s interactivity?

Interaction is beneficial in both ways, users learn about their musical interests and the website slowly becomes a musical reference. Yes it incorporates links to all their social networks and ways to contact them. Bookmarking boilerroom.tv is normal due to the fact that is a musical reference and becomes an interesting place to listen music to. The privacy policy is easy to find and clear too.

 

What about navigation?

The website has a logical structure: it’s intuitive, easy, more or less clear and trouble free for sure. I’ve never seen a video not available or the website down. You can easily go to the home page from any page, you can go in less than three clicks into different pages, user is completely free to navigate where he wants, there is no guest user restrictions and yes, there is a search function.

Design quality

The design on the Boiler Room page is simple. Has a big video preview on the homepage, there is a kind of index to know where to go but it’s not that clear, it grabs the attention depending on the content you like or dislike, has a lot of different colours, doesn’t open pop ups or different windows or tabs, has a nice resolution for every device and image quality is between good and excellent.

 

Copy quality

As said before, the copy is adequate to the content and to the target user. Yes it has the right emotional tone and everything is clear including typography, text colour and size.

Readability

Scanning the page can get a bit difficult depending on the section due to the big amount of information it offers but in others is actually quite easy. Depends on the section. Titles are clear and should be easy to know where each button will take you and sometimes has capitals on titles and names.

Attention to detail

Information in Boiler Room is always up to date as they usually promote events and show them live, just as they are happening at any time. Al the corporate identity items are checked and included correctly, the copyright statement is correct too and haven’t seen yet a link not working or taking you to a place it shouldn’t. Boiler Room has also checked all the legal items are correct and content is always in law.

 

Credibility

The site has been up for almost over a decade now. Has provided thousands of people with the correct content and information all this years, including artist’s histories, concert dates etc… They are no pop ups, no frames, no blue text as is primarily white and there is no underlined content.

How good is the marketing?

In first place the website looks like a simple place to listen to music. Once you start navigating you realize that it’s more than just a place to listen music but to discover music, artists and different scenes that are live around the world. Once you get to know the page and see what it offers, it becomes one of the most valuable resources to be up to date about music. Yes it delivers benefits for each segment as it not only centers in one musical genre but in almost every style around the world, old or new. It also has good mechanisms to recommend the webpage and share it with other users like social network buttons above and below the page. The site is also very search engine optimization friendly.

The branding

The identity is well defined, delivers their emotional identity very good and the audience engages with it perfectly.

Loading speed and accessibility

It loads instantly if your internet conection is good. It’s a video based website, with content in full hd but also available in lower resolutions for worse internet broadbands. Works well in all kinds of screen resolution, every device is compatible, has responsive skin for mobile devices and is compatible with all operating systems including linux.

All browsers should work while they have installed Adobe Flash Player, even outdated versions of several browsers work, but not super old ones.

Use of multimedia

Multimedia is the most important item in this website. Videos and audio is what they sell. Everything has sense and is placed correctly offering a fantastic experience to the user.

WEBSITE REVIEW: Coquo Catering

First of all, the page work well on all Macs and PCs (and mobiles), is web responsive. The web site fell you welcome, because there are some white blanks where you can relax your look, there aren’t much text and the colours are neutral. But they only use it to give information about: contact, where the client receives an attention more personalised for the accomplishment of his order, where they are located, and the social networks that they are in.

There’s no navigation because everything’s appears at first sight. So, the benefits of visiting the site are immediately clear, which are bring the client information of contact.

They have link directly to his social networks; Twitter, You Tube and Facebook, where the user can find additional information about what the company do, and content of interest for the target (also they use Instagram, but it’s not announced in the site).

So, in the site you can only see the contact and the social networks of Coquo Catering.

If I focus on the positioning of the web site, there are a few interesting things. In Google we can find the business:

If we search “catering vilanova i la geltru” in Google, one of the first results are Coquo Catering.

They do a good SEO positioning; we can see that the company are on different platforms, as Facebook. They are too in “Eix Diari”, it’s a diary of Vilanova i la Geltrú (where the company is) so they use this platform as a partner to make them know.

 

Website review- Mr. Wonderful

The Mr Wonderful website is very friendly, it stands out for the colors that make it very colorful and optimistic, they transmit good vibes and desire to explore the web. Everything is very well distributed and you can see what it offers, although you can go to another section to continue the process. The style and tone of the page adapt to the values of the brand. In addition, the white spaces help to present an order and make everything aired and there is separation from one subject to another.

Mr Wonderful communicates very well what he sells and transmits it appropriately on his website. From my point of view, it is very clear which is the audience of the page and they do everything possible to adapt and making feel them comfortable. There are many things that the website does but we have to emphasize in the design.

The content is the main factor and everything is presented in an appropriate way so the client knows that he is in the right place and that he should stay. Everything is focused on the audience and their needs and not on what we want to tell them. The client is the most important thing, that’s why,  from the site, we want to satisfy him and tell him what he wants. After having studied the frequently asked questions, we have seen that most of them, they are covered.

The interaction is positive, they have an online chat and if you have any question and they are connected they will answer immediately. This could help to increase the value of the page to the visitor because this web focuses on showing the product and making people want to buy it. The page does not focus on the interaction, although when the chat is online it is clearly visible. All contact information is on the home page to make it easier to the visitor. The page invites you to come back and look at all the the products that the brand can offer as it often changes. The privacy policy is on the home page so it is easy to find it and read it.

 

As regards navigation, we can say that the page has a logical structure, everything is presented easily, without complications so it is more clear for the visitor. All the links are visible and all the pages return to the homepage. The visitor has total freedom to move as he wishes on the web, he does not have the obligation to follow any route, from the homepage he can access to all the sections. Mr. Wonderful website doesn’t want to lie the audience because they want to create fidelity so the client enter more than one time in the page. There is even a search option to make things easier for customers.

In this website, everything is designed for the visitor. What Mr Wonderful does is attract visitors through design as long as it is coherent with the values of the brand. Indeed, they are always aware of their own values, they manage to capture them perfectly on the website so the visitor can appreciate them. It should be noted that everything is always accompanied by images. It is very important to be very visual because in this way, it is easy to capture people attention. In addition, one aspect that makes great the design of the website is the use of colors, this may not seem very important but certainly helps to attract people and the help to transmit the good vibes. The images have a good quality and the typology of the letter is also important, it gives a  informal, youthful view, to get closer to its visitors.

Referring to the content, everything is written easily, clearly and in the tone of the brand. It should be mentioned that this site is more visual, so design aspects are more important than content ones. However, everything is without spelling errors, the message is short but direct and transmits what it should.

As far as legibility is concerned, it’s very simple. Mr. Wonderful doesn’t have a lot of text as we have previously commented but it is very visible. We must say that the letter is of a suitable size so it is easy to read. Everything is on a white background or light colors to make it comfortable for the eyes and they don’t use bold or italics.

From the website we can see everything that Mr Wonderful offers us. We appreciate all the capabilities and experiences. Thanks to a balance in the design, content, structure and usability the idea of “user-experience” is offered to our audience. With no doubt, people see the content of the site in a useful way. The brand has avoided all kind of frames, blue text, underlined as it is less professional and from my point of view, less credible.

Referring to marketing, we can say that the sale proposition is very clear. The messages of the site are simple, concise and they focus on the customer. We can recommend the site through other social networks such as Facebook or Instagram. The SEO is good.

The identity of the brand is clearly reflected on the website. You can perfectly appreciate the emotional volume of the brand, the good vibes, the positivism. Those aspects will make the public get involved with the personality of the brand.

About accessability, we can say that the webiste works on every electronic devices like mobile phones, tablets, computers, etc. Plus, we can appreciate that the web works well and we can access it through all browsers and we also can tell the speed of loading the homepage is okay.

There is not very much to mention about the use of multimedia because it is not relevant on Mr. Wonderful’s website.

Finally, we can say that even Mr. Wonderful should improve or change some aspects of the website, it offers and communicates what she wants, capturing people attention.

 

https://www.mrwonderfulshop.es/es/

 

 

 

Website review NYX COSMETICS

How friendly is the site?

Nyx Cosmetics page is really friendly. If you are part of the brand’s target, when you enter its official website you feel that it is ideal for you. It is a creative and original web, every text written on it is done in a close, with a modern and colloquial language, they address their audience in a very personal and friendly way.

It is also easy to scan and to print off onto portrait A4, it is not a page that seems too complete, and it has a very clear order. For users it is very easy to find the products they are looking for.

They don’t have a ‘’HELP’’section, but they have a special email for that, and also they have a ‘’shipping & returns’’ section very well explained.

Does it communicate everything it needs to?

The page communicates everything that should communicate about product and brand, but should increase the information about their contests, since this information is often explained more in depth in social networks.
All the information about new products, promotions, the most sold, etc. Everything is very well detailed, understood and easily found. For the format, colors, the way of expressing and designing the web page, the type of audience to which it is addressed is identified, in addition, the brand itself publishes pictures of its users using Nyx products on its website.

Every single detail of the site is worked to the maximum, the colors are linked to the indentify of the brand (pink and black), the fonts always follows the same line and always has at the start of the page something striking, something similar to a banner, announcing news and promotions.

How relevant is the content to your audience?

The content of the page is totally directed to their audience, and users feel identified both by the web and by their social networks. The design is created according to the identity of the brand, but also under the consumer’s, the quality-price variable is very good and the way to address your audience is correct, in a colloquial and close way. The FAQs section is really well done, it solves in a very explicit way all kinds of frequent doubts and, in case there is anything not solved, there is a phone to call or an email to write.

What about navigation?

In Nyx Cosmetics site it is really easy to navigate due to the main tabs in which the sections are indicated according to the product you are looking for. Besides that, the way of ordering all the products is very logical and it is easy to find all kinds of products. The web allows you to return to the beginning of the page whenever you want, just click on the logotype at the top of the web. Another positive thing is that both the logo to go to the central page and the different tabs always appear. The search icon appears in the upper right corner.

Design quality?

As for the design of the web, it is a very elaborated and worked design but at the same time it is very simple. At the time you visit the site you know that there will be a lot of variety products and all kinds of color and texture. It is a simple but daring design, plays with the images of the best selling products, with images of the users themselves, etc. It also has a romantic tone because it uses a lot of heart-shaped icon, which links a little to the brand with that young and cute style. There is no index, but its sections are well divided by the boards at the top of the page. The quality of the images are very good, you can download them and they are still seen in high quality, the same happens with the design.

Copy quality?

The texts, despite being colloquial and close, are completely correct and well written, everything is perfectly understood.

Readability?

The type of font and the colours used are in accordance with the brand. All the content is very clear, and the user can navigate without difficulty.

Attention to detail?
All the information published on the page is correct, Nyx shares all the relevant information of the brand regarding products, news, discounts …

All the information is updated in due time. For example on important dates such as Black Friday or Christmas, dates in which new product kits or special discounts are launched. It also details everything about the products, both the finish and the method of use and ingredient.

Accessibility?

The page works perfectly in a computer, phone and tablet, but one bad thing is that it only allows purchases from a computer.

Loading speed

Speed is the ideal, by clicking on any section or product, redirect you automatically.

Use of multimedia

The use of multimedia files is very well carried out on the brand’s website, the photos that users send are published, they announce new products with images, announce contests or teach the finalists and winners.

 

 

 

 

Web site review: Generator Hostel

 

WEB SITE REVIEW OF: https://generatorhostels.com/

1. How friendly is the site?

It’s the perfect site to feel that you’re in the right accommodation choice. Among all the hostels offer, this one can show to their users the feeling of take the best decision. Generator Hostel website is really welcoming. The information is given in an easy an informal way, and at the same time, the style of writing and the modern design makes people feel comfortable.

The fact that they have discounts and promotions is really good; it’s a reason that they get positive and extra points taking this type of actions.

And it’s very important to note that they give the option to select the language which you want to read the information and a section of: frequently asked questions.

2. Does it communicate everything it needs to?

Yes, the purpose of the website is very clear, by the time someone enter there can get the feeling that they are a hosting website.

The target are young and adventure people that want to live a social and different experience. The way that the site is designed makes clear that it’s not addressed for serious and sober people, because it has a lot of interactivity and activities that usually an adult doesn’t look for it.

In this website, you don’t have to waste time searching your needs, they provide all the information, that everyone want find, in a really easy way.

3. How relevant is the content to your audience?

The content is the most important thing that any business website has to focus it. Generator hostel knows this fact and they take it to practice: their content is directed on what their audience is looking for.

Their purpose is to announce the services and the different experience that they offer. For this reason, the hostel page refers to their target in a clear and direct way.

4. How beneficial is its interactivity?

The interactivity is good, they have a consultation area where you can contact them to explain your doubts, experiences or whatever you desire.

Besides, they offer diverse hostel service, if you are just a person you can find different rooms and prices that if you are a group.

So, the interaction is very good, but it could improve, for instance: providing an instant chat by the moment you open the website.

5. What about navigation?

Generator Hostel has a really good organization, where you can navigate without problem. It’s true that sometimes when you try to enter at the website is a little slow, and this one of the few things that they should improve.

Nevertheless, inside the site it’s not confusing and all is well explained to find the room you want in a really fast way.

6. Design quality?

Generator Hostel website design is so clear, but at the same time, really modern.  When you enter, you know at all that their site design, and consequently their setting-up, are very innovative.

The website pattern is a parallel with the different style that has the hostel. They’ve managed to reflect in their site the essence of their business, with the structure of the text and images.

7. Copy quality?

They use more images than text, since in this way they can attract the attention easily, than with a lot of words. But the information given is well written and so clear.

8. Readability?

As I said before, they don’t use too words. Generator hostel bet for a stunning design full of images.

Although, when they insert text, they write they do it as fluidly as the can, having a lot of sense with their style.

9. Attention to detail?

They focus a lot to detail, their objective is to give to every want interested in them, all the facilities and solve all the doubts that could appear. Generator Hostel are specialist to pay attention to particularities, since that way, they can satisfy everyone. For example, putting: check availability or “book your stay”.

10. Credibility?

A hostel page doesn’t have to show trust. Generator are providing a place to stay, to sleep, to live. So, they have to be so close and transparence to their guests.

Last summer, when I was living in London, I’ve been there. Last week, as the stay in my apartment ended, I had to look for a place to live in, and I chose Generator hostel. I have to say that is so safe and all that they say is true.

11. How good is the marketing?

They are doing a really good marketing, is one of the main reasons that explains why Generator Hostel has arrived so far.

They are promoting themselves as the most important hosting service in their sector. They are not competing with the hotels, because they know their weaknesses and strengths. For this reason, the company is positioned as the best and difference hostel enterprise.

They are aware that their services and activities are totally distinct to their competitors. Generator hostel want to reflect that if we choose them, we are going to live the best experience to our live.

12. The branding?

The essence of the brand is projected everywhere, in each text or image. They want to transmit emotions and trust, they want to be seen as the most modern and actual page, and this fact is reflected very meticulously.

13. Accessibility?

Sometimes, it’s a little slow the loading of the website. But, except that, it works really fast and good in all types of media.

Generator Hostel is so conscious about the multiplatform age, and they know at all that they have to adapt their design to every technology version.

14. Loading speed?

When you click the link in Google, sometimes is a little slow to load. But, when you click the inside tabs, you can find all the content easily and fast.

15. Use of multimedia?

Generator Hostel website is characterized for pay a lot of attention to the use of multimedia: a lot of photos and videos. They have Instagram, Twitter, Facebook and YouTube, so this is the perfect example to show their multimedia model. The company have a section called: social, where you can find all of their accounts.

Website review: Media Mania

I will be reviewing the site of PR firm Media Mania. This is the firm where I will be doing my internship in april.

Friendliness

In my opinion, the site is very friendly. The site is simplistic, elegant and easy. The site has a lot of whitespace, which contributes to the simplistic style and avoids it from looking bussy and messy. Because of this, it immediately feels welcoming. They use an informal conversational writing style, which is more appealing to their potential partners.

communication

Because it is a PR firm, visitors are more likely to know of the company before they visit the site. The ‘about’, ‘cases’, ‘events’ … and ‘contact’ sections in the top menu make it very clear how (potential) partners can look for the information that they want to know.

It speaks for itself that the sites purpose is business/commercial related. They communicate about their partners, their previous projects, etc. This is interesting for the people/companies who want to work with Media Mania and therefore, the communication is well directed to their target group.

Interactivity

Their main goal is that companies/people who are interested in working with Media Mania contact them. Therefore, their contact data is an important given on the site. Their data (adress, telephone number and email are always visible at the bottom of the site. They also have a seperate ‘contact’ section in the top menu. It allows you to send a direct mail through the site and it also includes a map with the adress, so there would be no confusion of where to go.

Navigation

The site only has a top menu. This is enough, since it is not a really big site. It’s very easy to go from one page to another. It’s also easy to return to the homepage. It has a logical structure, which makes it easy for visitors to find the things they’re looking for.

Quality of design

As said before, the site is very simplistic and inviting. The style they use is consistent throughout the site. It’s very clear where you are. They use titles and the section in the top menu is also underscored when you’re in that section. A thing that I’m not too fond of, is the use of very big pictures. The pictures on itself are very nice and high quality, which contributes tot he branding of the company (PR firm specialized in fashion), but the pictures are too big, which makes you wonder where the tekst is at first. I would advise them to put the pictures under the text in some sections.

 

Copy quality

The content is clear and relevant. They use an informal style, which makes it personal to read. The titles speak for themselves and it’s clear what they are talking about. This makes it easy and fun to navigate through the site.

Readability

Titles are in bold and sans serif, but the text itself is serif, which is not the best decision. Despite this, the site is easy to read in my opinion. This is probably because they use a large type size.

attention to detail

I assume that everything will be correct, because they are after all a PR firm and know how to communicate correctly.

Credibility

There are no pop-ups when you open the site, no frames and no blue links. Only the titles in the top menu are underlined when you have opened that section, as mentioned before.

The information given on the site is also perceived as useful for the visitors.

Accessibility

The site is accessible on every browser and every medium. The format is adapted to smartphones, ipads, etc. It is accessible on every PC and Mac. I know this because this is the company where i will be doing my internship and had to look up a lot of information for my internship application.

Loading speed

The site loads very quickly. Also when you refresh the page, it will take less than a second to load the page. Ofcourse it depends on what type of device you use.

Use of multimedia

Every picture used on the site has a purpose. They specialize in fashion and the pictures used on the site promote the clothes/accessories of the brands they work with. In the section ‘showroom’, a picture of the showroom is displayed. This way, visitors know what to expect of the showroom, for example.

Conclusion

I think the site of Media Mania is very clear and elegant. Some things could be better, but in overall it’s a good site.