How friendly is the site?

The website SkinnyDip London is really welcoming and friendly. As we can see, when we search the site, the first thing that appears are two pictures that are moving on. Both pictures are colourful and stylish they show you the new things and if you click on one brings you to shop the collection, and the other brings you to the new products. This colourful welcome transmits energy and desire to continue discovering the novelties of the brand that are offered on the website.

If you keep going down on the main page, another photograph appears offering you a different and original collection that if you are interested, you can click on it and redirect it to your products. If you keep downloading without entering any of the sub-tabs on the website, it shows us the three best-selling products and a little further down we see the #skinnydiplondon and photos of the agent that has uploaded brand products in Instagram with this hashtag.

Only by entering the web we clearly see that the main benefit of entering and buying the products of this brand is that they are completely exclusive and original with a great personality. Also in pink appears information of a 20% discount for students.

The website is also considered useful because of its good organization and all the colours they use that get their attention. The colours of the web always have a homogeneity with white tones, light pink and bright colours and electric to attract attention.Captura de pantalla 2017-11-29 a les 10.05.11.pngCaptura de pantalla 2017-11-29 a les 10.05.25.pngCaptura de pantalla 2017-11-29 a les 10.05.34.pngDoes it communicate everything it needs to?

The commercial purpose of SkinnyDip London is really clear, with just entering the website you understand in seconds that they are selling clothes, bags and accessories. The audience is really clear the first time that you click on the website because you see that the site is made more for teenagers just for the design of the page. As I have said, all students have 20% discount, so it is obvious that the majority of the buyers are young people.

The way that the site is organized makes it clear that it’s not made for adults, because of the colours that they have used, the type of clothes, bags and accessories that they sell are more for teenagers.

From my point of view, the site know that these colours are made for capturing the attention of teenagers, the way that they have organized the website it’s perfect because if you want to see the new things you only have to click on the first picture you see, if you want to search bags or accessories they are specifically organized to find what you are looking for.
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How relevant is the content to your audience?

The content of the website is exactly what the target is looking for because the website is made especially for young people with different tastes. In addition, a 20% discount is offered for students.

SkinnyDip London at the end of the page has different information departments where we find FAQs When we entered we observed a long list of more than 15 questions answered in the best possible way and in a detailed way.

If that was not enough, in the same section of “help”, in which we have entered for the frequently asked questions, we see a department to contact them. In this tab, the brand provides us with the address of the store, schedules and emails.

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How beneficial is the interactivity?

As I said, SkinnyDip London has a very positive interaction section, doing slide shares of images and giving a lot of fashion ideas. Everywhere you put your mouse, you have the option to click like to visit their blog, see the new collection, and people are very curious and like to interact with the website. A strong point that makes interaction with the latest developments, promotions, contests, discounts and new unique collections that attract the attention of the consumer.

The information to contact or know information about the company and the brand, even if you want to work with them, as I said before appears on the main page at the end of everything.

It is also important to bear in mind that you subscribed to the other news emails with a 10% discount on your first purchase.Captura de pantalla 2017-11-29 a les 11.05.45.pngWhat about navigation?

The site has a logical structure, as I said before. It’s not confusing and you don’t have to spend hours searching for a dress or shoe. If you want to search for a particular product you just have to click on the drop-down menu and click on the product category, you can also search the search engine that is also in the drop-down. You are on the tab that allows you to return to the main page by clicking on the title of the brand SkinnyDip that you face up on the tab in which you are.

Captura de pantalla 2017-11-29 a les 11.23.29.pngDesign quality?

The design of the website as it says is meticulously designed to adapt it to the style of the branded products and the destination to which it is addressed. The colours use white and white to create an identity and an image and then images and bright, strident colours for the user’s attention.

The tabs, categories and subcategories are very well organized and in all the following page appears SkinnyDip at the top and if you click on you are redirected to the main page, also the drop-down lists appear in case you would like to search for a product through the search engine or find it by means of the categories of the drop-down.

The content of SkinnyDip website is clear, relevant, grammatically correct and have a right emotional tone. The brand doesn’t use many words, they work more with images to capture easily the attention of everyone. Every section is clear of what it’s about and people don’t feel confused when entering the website.

In each category, such as the purses of the bags, there is a commentary on the products that motivate us and a sympathetic and accurate comment.Captura de pantalla 2017-11-29 a les 11.49.32.png


The typography of the SkinnyDip London website is always the same. The letter in the whole web is in capital letters, but some in bold, the long texts such as the titles left by the brand in each category or the answers in the frequently asked questions are in lowercase. The typeface is simple and easy to read. The background in which they are usually written in white with the exception of some cases in which the background is pink.Captura de pantalla 2017-11-29 a les 12.08.16.png

Attention to detail?

The SkinnyDip London website has all its content updated and correctly written. The identifying colours of the brand are present in all the categories in which you enter and in all the links that the web derives you. All the sites where you can click to enter to visit a new collection with just one click it directly leads to the page.

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The content of the web page is clear. Every section is clear of what it’s about and people don’t feel confused when they enter into the website. The functionality of the website is perfect, as a user I have not noticed any problem.

How good is the marketing

What the site sells is fashionable clothes, bags and accessories. The audience definitely engages with the brand’s personality, because people like to connect with brands, and connecting with SkinnyDip London is really easy because they organize their site in order to relate with their clients and with his personality.

SkinnyDip London has a lot of competitors but what makes them different is a great personality, the unique designs of the bags, glasses, purses, of each of the products that are sold under the name of the brand. All products have a personality and each person gives them their personal touch that makes them so special.

All the messages that they pass are simple, concise and focused on the customers. SkinnyDip London gives great importance to the interaction and dissemination of content on social networks that is why it allocates a section on its main page to motivate users who buy a product to upload a photo with what they have bought with the hashtag Also a little below, invites you to enter to the blog and also shows you the social networks in which the brand is present and with a single click redirects you to the profile of the brand in each of them.

Also, the page invites you to enter to the blog and also shows you the social networks in which the brand is present and with a single click redirects you to the profile of the brand in each of them.

The branding?

The brand reflects on the style and type of product sold.SkinnyDip London wants to express that is not only a brand is a personal lifestyle, it is the different and distinctive touch that of your personality and your appearance. The style of the audience can be corroborated above all with the participation they have in hanging photographs with the products and a long time ago #skinnydiplondon


The functionality of the website and all the links are perfect, as I said before as a user I have not noticed any problems.

Loading speed

The loading of the webpage is really fast and you don’t have to spend much time waiting for your search. This is positive point compared to some pages of the competition that the quality of its website is low and the loading time is longer than the SkinyDip of London.

Use of multimedia

The whole page is full of colourful images that draw attention, the use of images makes it much more visual and easy to understand. We also find the collage of photos and creative and colourful editions.

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Link web page SkinnyDip London:


Objectives and conversion analysis- SKINNYDIP LONDON


  • More number of visits to the web pages and followers in social networks.
  • Increase subscriptions to the website
  • Offer promotions and discounts to the consumer
  • Get customer loyalty


  • If you buy through the web page they offer a 20% discount on all the articles for being a student.
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  • In order to create interaction of the followers, a feedback and increase the index of responses of the publications, in the web page they encourage to share in the social networks a photograph with the garment that they have bought and with the hashtag #skinnydiplondon.Captura de pantalla 2017-10-30 a les 12.59.35.png
  • Skinnydip offers a 10% discount on the first purchase by sign up for the newsletter.Captura de pantalla 2017-10-30 a les 13.01.03.png
  • Discounts on public holidays, this way they make the consumer visit the page to see what discounts offer for these days and also be attentive and follow the website and Instagram to see the news.Captura de pantalla 2017-10-30 a les 12.54.02.png
  • For the new openings of its stores, they organize opening events.Screenshot_20171029-122703.pngScreenshot_20171029-122807.png
  • Instagramers hang makeup tutorial videos using the skinnydip London brushes and that through the use of the influencer code they can receive a 20% discount.Screenshot_20171029-122715.png
  • To get loyal buyers organize stays with influencers and celebrities so that the followers ask questions. As an example is the case of @reachleary, an influencer of beauty.


  • Skinnydip collaborates with Starbucks and performs several actions to create impact and attract people. Some of the actions are that for each mobile phone case you buy you get a 5€ voucher to buy at Starbucks or an event where they offer free manicures, raffle discount vouchers for products from Starbucks.


Link Skinnydip London:! 



A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form. Is the process of attracting and converting strangers and prospects into someone who has indicated Unknown.pnginterest in your company’s product or service.

Describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.

Some examples of lead generators is a car dealership, you send a lead to know about the car but you don’t buy it online. And from a business perspective, the information the auto company collected about the client from the questions and response would help the business to personalize that opening communication to meet the existing needs of the potential client.


Is finding unique ways to attract people to the business.  Provide them with enough reasons to get them naturally interested in the company so they eventually start having interest for the brand.

That is exactly what lead generation is: It’s a way of starting an interest potential customers to the business and getting them on the path of buying.

HOW DOES LEAD GENERATION WORKS?d99975f6cbc8e7bc07e4aba75a341a63.png

There are agencies that specialize in providing qualified leads to businesses. The process consists on an agency develops a website or partnerships with several websites in which they promote and advertise your product or service. A consumer finds these directories or informational sites and they are able to complete an online quote request form. This form is submitted to the agency. The buyer’s information is verified and matched to the appropriate providers. These matched leads are then sent via email to the prospective providers with full contact information and purchasing requirements.


When there are a showing interest in our business, it is because those strangers and prospects are initiating the relationship with the brand. This makes it easier and more natural for them to want to buy from our business somewhere down the line.


In side the larger inbound marketing methodology, lead generation falls in the second stage. (Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in our customer’s buying journey. With inbound marketing, potential customers find us through channels like blogs, search engines, and social media.)

After you have attracted an audience and are ready to actually convert those visitors into leads for our sales team. Generating leads is a fundamental point in an individual’s journey to becoming a delighted customer of our business.

HOW MUCH DOES IT COST?Unknown-1.jpeg

Lead generation can be extremely cost-effective. Leads range anywhere from $25 to $500. Price often depends on the difficulty in getting the lead.

Agencies that offer lead generation will often charge you a setup or maintenance fee, that can range between $200 to $1000 per year.


  1. Main ways of ONLINE lead generationimages.png

In the digital field we have a good number of means and techniques for the generation of leads through the different devices connected to the internet, among which we can highlight:

  • Email marketing: it is necessary to take into account, among others, such important variables as the target segmentation, the time of sending or the suitability of the creatives.
  • Display advertising: attracts the attention of users with attractive banners.
  • Search Engine Marketing: is the use of tools and strategies that help us to optimize the visibility and to increase the accessibility of the sites and web pages thanks to the engines of the search engines. It refers to any action of Marketing within the search engines, whether paid or not.
  • Actions in social media
  • Video Advertising: Capture the attention of the target audience through high-impact video advertising.
  1. Generating leads through OFFLINE channelswifi_no.jpg
  • Sending direct mail by traditional mail
  • Television
  • Events
  • Street marketing campaigns

Hollister Audience Analysis

Hollister is an American brand of clothing and it’s designed to appeal to teenagers and young adults. In 2010 Hollister arrived in Spain and since then there are many faithful teenagers to the brand. The workers are young adults from the ages of 18 to 25 years old and all of them are handsome even some are models. On their website in all pictures appear young handsome adults. Logically many of the teenagers are going to buy with their parents and these sometimes also buy some clothes. Therefore, in the segmentation of the brand, we find different age groups although the usual consumers are teenagers or young adults between 14-18 years old and 19-28 years old.

Hollister products can be purchased from physical stores or online. This brand has affordable prices, for example, a basic shirt costs 14 euros. From my point of view, I think that boys buy more at Hollister because when I go out on the street I see much more guys with the brand logo than girls. Also if the online purchase exceeds 50 euros the shipping is free.

To sum up, we could say that the most potential audience of Hollister are boys and girls from the ages of 14-18 years old with normal acquisition power and they should have access to the Internet or a nearby store.

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