Coquo Càtering’ s principal objective is to gain positioning in the market, be announced. For this reason, he chooses the on-line communication as a tool to extend brand presence.
If you don’t report, you don’t exist. The company has entered in the social networks; they are in Facebook, Twitter, YouTube and Instagram. Where he reports to his clients, not only what he offers also the image of the company. With this, the company use internet as a tool to provide pre-and after sale to customers and to get closer to the customer, establishing dialogues, learning about them, asking them about their needs and concerns, etc.
For this motive, Coquo Càtering determines certain objectives to expire monthly:
Increase 10% the number of visits in their social networks. As InterAct objective, the company propose to increase 20% the likes in his Facebook page, also increase 50% the likes in Instagram. Because they think both are the most usefull sites to comunícate this type of services.
In my opinion, if they want to grow, it will be useful to create an e-commerce. Also, they can use their website to position themselves above their competitors and be chosen; doing a post-buy questionnaire (evaluating his satisfaction of purchase), and will be grate to create a blog with photos of the events they do.