OBJECTIVES ANALYSIS

Coquo Càtering’ s principal objective is to gain positioning in the market, be announced. For this reason, he chooses the on-line communication as a tool to extend brand presence.

If you don’t report, you don’t exist. The company has entered in the social networks; they are in Facebook, Twitter, YouTube and Instagram. Where he reports to his clients, not only what he offers also the image of the company. With this, the company use internet as a tool to provide pre-and after sale to customers and to get closer to the customer, establishing dialogues, learning about them, asking them about their needs and concerns, etc.

For this motive, Coquo Càtering determines certain objectives to expire monthly:

Increase 10% the number of visits in their social networks. As InterAct objective, the company propose to increase 20% the likes in his Facebook page, also increase 50% the likes in Instagram. Because they think both are the most usefull sites to comunícate this type of services.

https://www.facebook.com/coquocatering

https://www.instagram.com/coquo_catering

In my opinion, if they want to grow, it will be useful to create an e-commerce. Also, they can use their website to position themselves above their competitors and be chosen; doing a post-buy questionnaire (evaluating his satisfaction of purchase), and will be grate to create a blog with photos of the events they do.

 

 

Audience Analysis from D’Estrëe Paris

D’ESTRËE Paris is a small luxury brand from the magical city Paris. Was founded in 2015 between London and Paris.
The conceptualization to design was formed in english city but the inspiration and heart always stayed in la cité de l’amour. This city was inspired to her designer.

The first step to understanding the hearing of this contemporary Parisian is to know the inspiration on which it is based.

The love by straight lines, geometric and almost perfect own
of a contemporary artist makes this possible relationship between classical and modern, art and fashion.

In the second place, D’Estrëe has two key pieces, hats and bags. It is for this reason that the hearing focuses on women 20 to 35 years, mainly (some models of hats have been sold also among men).
Taking into account the price of hats (between 250-350 euros) and the price of bags are 1.250 euros, causes that consumers of the brand are people of high class.

Source: Instagram account from /destree_paris

The activity of the online brand is focused on Instagram, in which behave content brand and brings value to consumers.

In addition, the account share pictures from users that label to the mark on his own account of Instagram. Bidirrecional and create a relationship between the audience and the brand image.
It should be noted that all purchases are routed and managed from the web page (eCommerce), in which have a similar design to an art gallery, as well as a portrait (explains the origin of the brand and the #HatInspiration), in addition to press where all the publications where the mark has been the protagonist.

Source: Done for me

The audience of D’Estrëe is international, with strong European inspirations (French, British, Italian,…) with an aesthetic interest you are looking for the perfection of the details. As well as a concern for art and painting.
With all this, the time has come to see why a brand like this is related to a specific person, with me, the personal college (the first photo) and my personal college label by D’Estrëe Paris (second photo).

Source: Done for me with a photos from network and my personal album.

A person active in social networks, with a particular taste in architecture, design, and you would like to spend the afternoon in an art gallery and not in front of a TV.

That does not pass the opportunity to travel to other cities and explored the particular streets, observe the people around you, and, of course, always accompanies the phone and a classic book, by Jane Austen or Fitzgerald.

Looking for a brand that represents him not only for his pieces designed but by its brand philosophy and the activity that keeps with the public, the interactivity in the networks.