How friendly is the site?
Canon (https://www.canon.co.uk/) is a site on the consumer feel welcoming, since it offers a personalized section and contents according to the profile of the user who visits the page.
The benefits of visiting are made immediately clear, thanks to the top tag menu.
Is the help section actually helpful? Yes, they have a “Support” button too that is really helpful, where show that they not only worry about the good functioning of their equipment, but also because of everything they can contribute to their clients.
Does it communicate everything it needs to?
The brand does communicate everything they need to communicate, although probably not in the most direct way.
How relevant is the content to your audience?
The content of the web page covers all aspects that customers (of various segments) may want or need: types of products, subcategories, inspiration sections and even drivers and software that can make the experience more comfortable for customers…
How beneficial is its interactivity?
The page offers several points in which the consumer can interact with the page, not only buying or contacting, but with a questionnaire about their experience on the page, downloading files, etc. like drivers, software, etc.
What about navigation?
Browsing the website is easy if you know what you are looking for and have clear ideas. But there is too much information, too many topics and it is easy to get distracted.
We must also add that the page loading speed is fast, almost instantaneous.
The design of the page is minimalist and clear. Take advantage of the nature of the products and make the landing a visual and clear element, following the corporate line of Canon: colours, typographies…
On the other hand, copy does not have a great weight, except when we talk about the technical characteristics of the products. In this specific case, they use a simple and schematic copy, very clear and specifically designed to be easy to compare with other products.
Attention to detail?
Given that they are located in a sector in which the details can make a difference, the company treats this aspect with great care and detail. Therefore we find different profiles (depending on the type of user), types of products, subcategories, inspiration sections and even drivers and software that can make the experience more comfortable for customers.
On the one hand, the page has a high credibility index. This is because it is a leading brand in the sector and with good reviews.
On the other hand, the brand is accessible to everyone, which is why they have a series of profiles designed according to the type of user that accesses the page, which can easily be changed with a simple click.