OBJECTIVES ANALYSIS

Coquo Càtering’ s principal objective is to gain positioning in the market, be announced. For this reason, he chooses the on-line communication as a tool to extend brand presence.

If you don’t report, you don’t exist. The company has entered in the social networks; they are in Facebook, Twitter, YouTube and Instagram. Where he reports to his clients, not only what he offers also the image of the company. With this, the company use internet as a tool to provide pre-and after sale to customers and to get closer to the customer, establishing dialogues, learning about them, asking them about their needs and concerns, etc.

For this motive, Coquo Càtering determines certain objectives to expire monthly:

Increase 10% the number of visits in their social networks. As InterAct objective, the company propose to increase 20% the likes in his Facebook page, also increase 50% the likes in Instagram. Because they think both are the most usefull sites to comunícate this type of services.

https://www.facebook.com/coquocatering

https://www.instagram.com/coquo_catering

In my opinion, if they want to grow, it will be useful to create an e-commerce. Also, they can use their website to position themselves above their competitors and be chosen; doing a post-buy questionnaire (evaluating his satisfaction of purchase), and will be grate to create a blog with photos of the events they do.

 

 

COQUO CÀTERING

The company have two types of clients. On the one hand, schools with an exclusive contract for their daily lunch, it means that they will always contract COQUO services for their students. Many of the schools are located in the Garraf region.

On the other hand the individuals, they are considered as clients men and women between 25 and 70 years with a middle-income, who live in Garraf district. Those people are not the main client for the Company because their orders are isolated and many of them with a low volumen. But anyway they are also important because they provide benefits during the most isolated periods, such as local parties, Christmas… At the same time, COQUO is known by his sophisticated service, because of it, many people contract them for weddings and events of importance.

These customers are defined as; current (they are up to date with developments in social networks), sociable (who spend part of their free time to be with people) and with a sophisticated taste (value quality food).