When you enter the page, the first thing you do is put your language so the page fits you. Then, you find a very cozy white background in which several pictures of different models appear with the dresses of the new collections. On this page it guides you to find what you are looking for, that is, it appears very clearly in each window what you can find. For example, if you are looking for a wedding dress, a party, a communion dress, etc. you can find it in the different windows. Finally, a questionnaire appears to request an appointment and be able to prove the dress with professionals that can help you decide. The content is written using a formal tone because it is a formal brand, therefore, its language is clear, serious and transmits quality. There is no help section itself, but there is a contact email for any question along with a form specifying if you are a client or provider and the type of doubt you have to answer as soon as possible.The whole page is white, very visual and with many white spaces to make it easier to use and not have an excess of information. The visitors can’t increase the text size, it doesn’t appears in the home page, but if you zoom with the mouse you can read it increased. It’s difficult to printoff onto porttrait A4 because there are two images on front of the home page so if you want to print off the two images would not look good.

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Yes it does betwen the style, the tone, the pictures and the colours, you know what is the porpouse of the brand. There are many photography that appears on the home page in which a model poses with a wedding dress next to a window that says: see collection 2018. So, it is a commercial or bussiness page but you can also find a entertainment or news in their blog.

Furthermore, on the home page there are models of the age of the target audience, that is, from 25 to 34 years old.


The audience of this site already knows what it is going to find when entering the web page since it has sought it expressly, therefore, once they enter they will stay. It could be said that the copy is focused on what the public wants to know since it is addressed to them.

In the frequently asked questions, we can find any doubt we have or resort to the nearest store as well as call the phone that appears.


The site takes the maximum advantage so that there is an interaction from the first moment you enter and you have to register, request an appointment or share the blog posts on social networks. Therefore, it is a positive interaction since it increases the followers in the different platforms and in the same website. The contact information does not appear on the homepage but in the frequently asked questions. Including the opening hours of the stores, the contact number and the company email. It is not so obvious that the actions of this company is to sell, since its values are to help the clients as much as they can and offer them an experience in a special moment such as the wedding. The privacy policy appears clearly in a section located at the bottom of the web page, therefore, it is easy to find.


The structure of the website is quite logical and clear. When you enter more than once you know where each section is. There is no map in itself but if you enter the section of “stores”, you will find mini sections in which you can choose in which city and country you want to look for the wedding / communion / party dress and they will give you the exact address. It is very easy to return to the main page when you are in another derivative since you only have to click on the name of the brand in the upper part of the left. All links are visible on the first page. Any visitor has the freedom to move around the site since it is super simple. That is, it gets the navigation buttons back and forth, it does not take visitors to blind alleys. There is also the search option in which several news appear next to the different dresses when you are looking for a specific dress.


Being a brand of wedding dresses, the design is attractive, simple, serious, transmits quality, confidence, elegance among other values. It has a clear title, description in each image with subtitles, so, you know at all times what you want and what you are looking for. There is a clear index at the top of the page in a horizontal way in which you can search the blog, ask for an appointment, look at wedding dresses, parties and communion dresses. Within each section there are several blocks of mini sections in which you find shoes, bags, headdresses, etc.

From the first moment it captures and retains the attention since the dresses are precious and the photos are of quality. Catch especially when seeing the different ranges of products that you can find being mainly a brand of wedding dresses. As I mentioned earlier, the brand is located in the upper left and does not use many visual aids to avoid distracting the client. It can be said that it is a successful web design since there is a great human interaction. In addition, there are no errors that make you leave the website. For example, if you click the space button, the page goes down to show more dresses. If you go back, it takes you where you were before. It clearly appears where to find new content since it shows it to you in a visual way. There is a certain cohesion between color and design, since they are the same color as the company’s color range. The images are within the defined image area, since it is not necessary to scroll to better visualize the image.

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Regarding the quality of the content, this is clear, concise and grammatically correct. Being a quality company, this can not fail. There is a certain emotional tone considering that weddings thrill in itself but this more. There are no intriguing titles but simple ones. Each section specifies what it is about and what will be found in it.


Throughout the website there are no italics but capital letters. They are written with a smaller size so there is not much information or it is difficult to read. The size of the letter is at least 10 points and varies in the different areas of the website. Instead, the source is always the same, something like Arial. The background is white with cream or very light tones.


All the information that appears on the website is updated at all times and the forms are verified. In addition, everything that appears in it is legal and “safe for the web”. The requirements of corporate identity appear gradually, as do the declaration of author’s rights and the legal controls already carried out.


This brand aims to deliver a certain user experience since you only get married once and transmit it to you through its functions, images, etc. Therefore, if you still do not know how to make your wedding, in the blog appear several news and tips so it is quite useful. Nothing appears in blue text, but it is underlined in subsections (in black and it does not look like a link) . Frames also appear in relevant words to make it more visual. Pop-ups have been avoided to avoid tiring the user.


It is quite good because it differs from the competition in several things, that is, it is a quality brand that you can not buy online and they help you at all times when you attend the store. On the other hand, the competition is not so expensive and perhaps it does not have as much cache or differential products as are party dresses, communions, etc. Therefore, the proposal of the site is quite clear, with a simple message and focused on the client at all times. In addition, there is a specific target but other segments of the audience can also find benefits. Through social networks such as instagram, pinterest, facebook, youtube, twitter, etc. Readers can share or recommend their friends or relatives whenever they want.


The identity of the brand is clear and appears repetitively throughout the web page as well as on social networks. Obviously, the audience that seeks this brand has the same values or personality as her.


This site is available in all types of computers, both mac and windows and mobile phones and in different countries as well. Therefore, it has been verified in the different versions and modalities.


The home page loads very quickly with a PC with dial-up modem, so you have no problem accessing it. There are no unnecessary animations because it loads instantly.


Being a brand of dresses and bridal accessories, there are no audio files, but some videos about the different collections, therefore, benefit them and consumers.

The LEGO page: Evaluating a website


¡The LEGO page link!


How friendly is the site?

The site definitively looks really friendly. You can search easily different stuff via browser or via sections. The colours are so clean too. The content is written in an informal way, talking to you directly, but, I didn’t find an option to increase the letter on the page.  At least they have a really useful responsive webpage.


Does it communicate everything it needs to?

Simply yes. They want to sell and engage with you, and that is what they do. The site is focused in attracting young people, they try to be very visual, and they do it with a really accurate distribution of their products. The design is, quite beautiful too, oriented to children, but clean a useful.


How relevant is the content to the audience

If you like toys and construction, you will love it. In the main site you can see different products already built and to have an idea of what are you buying. They don’t use a really creative communication, they just show you the final product and how beautiful is.

In the down site of the page you can easily see the FAQ, which are divided in four diferent categories and another one with the favourite helping themes. Of course, you have a phone number in case you need it.


How beneficial is its interactivity

The website offers you interactivity; they have VIP users who can enjoy different advantages. As I said before, the objective of this website is first of all to sell products, so they are really focused in this; they have some interactivity options but is not the most important for the Lego page. I use to return to the site because they are always improving and changing de catalogue. When you join the page a message of cookies pop up you, and you can find de privacy policy in the bottom .


What about navigation?

The structure is quite easy and logical, First of all you have the new products, always with a button which will redirect you to the product page or to “know more”, and in the top you have the finder, your account button and the cart.  When you scroll down you can see exclusive products and a toolbar to register yourself. Following down you can see different offers and personal recommendations. Finally, on the bottom you have more options like attention. You don’t really need link because you have buttons to redirect and the images redirect you too. Is too easy to navigate on the page, you have the search toolbar and don’t have it much letter, is more visual.


Design quality?

The design is so simply. Separated in blocks by the white layout. Because they have lot of images they grab you to keep in in finding new thing. The most interesting thing in the website is, of course the first image you can see with the new product and the exclusives. In this two images you can scroll to right and left to see more product related. When you are in a product page is so easy to see the information, and they always maintain the colour palette of black, blue and a little bit of red. The images doesn’t annoy anything. As I said before, the website is responsive, so they took care of images, they don’t annoy nothing, this photos always improve the experience.


Copy quality?

Lego is a really big company, so the content is really polish and grammatically perfect, and they try to transport you to the world of the “Lego what you want”. Apart of this, the content is easy to understand and clear.



The font is easy to red and bold-normal, because the most part of the text is above a photo, so they need to make it easy to read. They use to use white and grey dark-grey fonts, the first one for which is above a photo, and the second one which are in the white background. Have two different sizes, a bigger one, like 14 pts and bold, and second one just a little bit smaller in normal, not bolded.



As I said before, LEGO is a really big company, so when you enter the website you always know they have an awesome credibility, and they transmit it. You have a good user-experience, always thinking about the page was planned for a young target, but is quite beautiful and the page surface is so intuitive. You don’t need to avoid pop ups.


How good is the marketing

In Spain Lego don’t really have great competitors. Maybe the bigger is Playmobil, but the products are quite different. But the pages really look like very similar, are not much different with the font, layout and colours used. The message as I said before is really simply, focused in sellings and of course I would recommend it to a friend, or even a child because is too easy to navigate and understand, but they don’t have their social networks linked to the main site.


The branding?

LEGO has a great identity and it is projected in the site, with all really separated in block, being very useful and easy to use. As I said before, the site is not very emotional but tries to transport you to different worlds. I don’t really know if the audience engage with this page.



When you search “Lego” in any kind of browser, the official Lego page is the first option appearing, and you can see it in different type of monitor because is a responsive site, so works perfectly in PC, iOS and phone.


Loading speed

It depends a lot of your internet company. For example, the website loads instantly, and has a lot of images, but if you connexion is worst, would be normal if it take a bit long to load.


Use of multimedia

The site only has images, no video or audios. But it has a lot of images to show you how their products are.