My favorite website is Expedia: https://www.expedia.es/
What does conversion strategy means?
Conversion strategies work to add value, create a good customer experience and turn browsers into repeat buyers. Each goal is a vital element in a well-developed conversion strategy. Employee training and development programs, high customer service standards and differing pricing strategies all drive conversion rates. From an even narrower perspective, the store layout, merchandise displays and inventory availability influence conversion. Together, these elements create a total customer experience that often determines whether first-time or repeat customers will return.
Objectives and conversions
One of the main objectives of the brand is to generate sales. When we enter the website we can see at the top a notice that if you make a member of Expedia+, you get an additional discount of 10%. And if we go down a little we see that informs us that if we book flight + hotel we have a discount of 15%.
It is clear that when reading this you enter the link to inform you, since if we see the word discount we get the attention. Another action that carries out the brand are the last minute trips, which also generates sales, since as they are trips for very specific dates are usually cheaper.
Another action to generate sales are the offers you promote, as you can see below. For example, if you hire a vacation package, you can get a discount of 20% or make the reservation before a specified date. You also get a gift when you buy something, or even a 50% discount on selected hotels.
Another goal that Expedia has is creating a good relationship with the customer A good customer service should be a primary objective in companies, because depending on whether they are happy with the purchase service or not they decide to buy or not.
On the web we see that there is the option that places “Support”, in it we find two things, on the one hand, customer support with series of usual questions, travel tools, basic information for travel and advice. Expedia also provides a telephone and an email to be able to contact the customer. And, on the other hand, “Feedback” in which you can propose to the company any kind of change or improvement.
Finally another thing to note from Expedia is the great variety of services provided to the customer. In the menu we can see that not only sell airline tickets and hotels, but also vacation packages, as I mentioned earlier, last minute trips, tickets, car rental, train tickets and vacation rentals.
There are the conversion strategy of Expedia, that in my opinion are very good.