Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Is becoming an integral part of life online as social websites and applications proliferate. Most traditional online media include social components, such as comment fields for users. In business, social media is used to market products, promote brands, connect to current customers and foster new business.

The “social” part: refers to interacting with other people by sharing information with them and receiving information from them.

The “media” part: refers to an instrument of communication, like the internet (while TV, radio, and newspapers are examples of more traditional forms of media).

There are some common features:

  • Social media are interactive Web 2.0 Internet-based applications.
  • User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, are the lifeblood of social media.
  • Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.
  • Social media facilitate the development of online social networks by connecting a user’s profile with those of other individuals or groups.

We have to main roles that look after Social Media :

  • The first one is a Social Media Manager; is responsible for being the brand on social media. They create content, respond to comments, answer questions, and much more as the brand. Social media managers, more often than not, deal with people who have a relationship with, or have heard of, the brand.
  • The other one is Community Manager; is responsible for advocating the brand on social networks. They create their own social persona and actively go out within the online community to connect with potential customers and advocate the brand. Community managers typically deal with those who haven’t heard of the business they work for and boost awareness for the company.

The term social media is usually used to describe social networking sites such as:

  • Facebook: an online social networking site that allows users to create their personal profiles, share photos and videos, and communicate with other user.
  • Twitter: an internet service that allows users to post “tweets” for their followers to see updates in real-time.
  • LinkedIn: a networking website for the business community that allows users to create professional profiles, post resumes, and communicate with other professionals and job-seekers.
  • Pinterest: an online community that allows users to display photos of items found on the web by “pinning” them and sharing ideas with others.
  • Snapchat: an app for mobile devices that allows users to send and share photos of themselves doing their daily activities.

The most popular nowadays ( Last Updated October 1, 2016 ) are :

  1. Facebook : 1,100,000,000 – Estimated Unique Monthly Visitors
  2. Yotube : 1,000,000,000 – Estimated Unique Monthly Visitors
  3. Twitter : 310,000,000 – Estimated Unique Monthly Visitors
  4. Linkedin : 255,000,000 – Estimated Unique Monthly Visitors
  5. Pinterest : 250,000,000 – Estimated Unique Monthly Visitors
  6. Google Plus + : 120,000,000 – Estimated Unique Monthly Visitors
  7. Tumblr : 110,000,000 – Estimated Unique Monthly Visitors
  8. Instagram : 100,000,000 – Estimated Unique Monthly Visitors
  9. Reddit : 85,000,000 – Estimated Unique Monthly Visitors
  10. VK : 80,000,000 – Estimated Unique Monthly Visitors


Audience Analysis from D’Estrëe Paris

D’ESTRËE Paris is a small luxury brand from the magical city Paris. Was founded in 2015 between London and Paris.
The conceptualization to design was formed in english city but the inspiration and heart always stayed in la cité de l’amour. This city was inspired to her designer.

The first step to understanding the hearing of this contemporary Parisian is to know the inspiration on which it is based.

The love by straight lines, geometric and almost perfect own
of a contemporary artist makes this possible relationship between classical and modern, art and fashion.

In the second place, D’Estrëe has two key pieces, hats and bags. It is for this reason that the hearing focuses on women 20 to 35 years, mainly (some models of hats have been sold also among men).
Taking into account the price of hats (between 250-350 euros) and the price of bags are 1.250 euros, causes that consumers of the brand are people of high class.

Source: Instagram account from /destree_paris

The activity of the online brand is focused on Instagram, in which behave content brand and brings value to consumers.

In addition, the account share pictures from users that label to the mark on his own account of Instagram. Bidirrecional and create a relationship between the audience and the brand image.
It should be noted that all purchases are routed and managed from the web page (eCommerce), in which have a similar design to an art gallery, as well as a portrait (explains the origin of the brand and the #HatInspiration), in addition to press where all the publications where the mark has been the protagonist.

Captura de pantalla 2017-10-06 a les 22.50.13

Source: Done for me

The audience of D’Estrëe is international, with strong European inspirations (French, British, Italian,…) with an aesthetic interest you are looking for the perfection of the details. As well as a concern for art and painting.
With all this, the time has come to see why a brand like this is related to a specific person, with me, the personal college (the first photo) and my personal college label by D’Estrëe Paris (second photo).

Captura de pantalla 2017-10-07 a les 12.22.42Captura de pantalla 2017-10-07 a les 12.22.57

Source: Done for me with a photos from network and my personal album.

A person active in social networks, with a particular taste in architecture, design, and you would like to spend the afternoon in an art gallery and not in front of a TV.

That does not pass the opportunity to travel to other cities and explored the particular streets, observe the people around you, and, of course, always accompanies the phone and a classic book, by Jane Austen or Fitzgerald.

Looking for a brand that represents him not only for his pieces designed but by its brand philosophy and the activity that keeps with the public, the interactivity in the networks.