WHAT IS LEAD?
A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form. Is the process of attracting and converting strangers and prospects into someone who has indicated 
interest in your company’s product or service.
Describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.
Some examples of lead generators is a car dealership, you send a lead to know about the car but you don’t buy it online. And from a business perspective, the information the auto company collected about the client from the questions and response would help the business to personalize that opening communication to meet the existing needs of the potential client.
WHAT IS LEAD GENERATION?
Is finding unique ways to attract people to the business. Provide them with enough reasons to get them naturally interested in the company so they eventually start having interest for the brand.
That is exactly what lead generation is: It’s a way of starting an interest potential customers to the business and getting them on the path of buying.
HOW DOES LEAD GENERATION WORKS?
There are agencies that specialize in providing qualified leads to businesses. The process consists on an agency develops a website or partnerships with several websites in which they promote and advertise your product or service. A consumer finds these directories or informational sites and they are able to complete an online quote request form. This form is submitted to the agency. The buyer’s information is verified and matched to the appropriate providers. These matched leads are then sent via email to the prospective providers with full contact information and purchasing requirements.
WHY DO YOU NEAD LEAD GENERATION?
When there are a showing interest in our business, it is because those strangers and prospects are initiating the relationship with the brand. This makes it easier and more natural for them to want to buy from our business somewhere down the line.
In side the larger inbound marketing methodology, lead generation falls in the second stage. (Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in our customer’s buying journey. With inbound marketing, potential customers find us through channels like blogs, search engines, and social media.)
After you have attracted an audience and are ready to actually convert those visitors into leads for our sales team. Generating leads is a fundamental point in an individual’s journey to becoming a delighted customer of our business.
HOW MUCH DOES IT COST?
Lead generation can be extremely cost-effective. Leads range anywhere from $25 to $500. Price often depends on the difficulty in getting the lead.
Agencies that offer lead generation will often charge you a setup or maintenance fee, that can range between $200 to $1000 per year.
THROUGH WHAT CHANNELS CAN WE CAPTURE LEADS?
- Main ways of ONLINE lead generation
In the digital field we have a good number of means and techniques for the generation of leads through the different devices connected to the internet, among which we can highlight:
- Email marketing: it is necessary to take into account, among others, such important variables as the target segmentation, the time of sending or the suitability of the creatives.
- Display advertising: attracts the attention of users with attractive banners.
- Search Engine Marketing: is the use of tools and strategies that help us to optimize the visibility and to increase the accessibility of the sites and web pages thanks to the engines of the search engines. It refers to any action of Marketing within the search engines, whether paid or not.
- Actions in social media
- Video Advertising: Capture the attention of the target audience through high-impact video advertising.
- Generating leads through OFFLINE channels
- Sending direct mail by traditional mail
- Television
- Events
- Street marketing campaigns
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