It is the main objective of any marketing strategy and of course also it is for online marketing. However, this media offers many more options that we must know how to take advantage of. Companies should know how to optimize their organic positioning and perhaps complement it with pay-per-click ads. In this case, Lush has a good usability and a very attractive website, which invites the visitor to try or buy their products. It is organized in such a way that it is easy to find any product that is wanted and also it recommends some related products. Keeping on date their Marketing Content & Social Media Marketing are also two important points that can reorient the reader towards the website and end their visit on a purchase. This also should be related to an increase in the average ticket per customer, so you can obtain more profitable visitors.
Build a strong brand image
This is a fundamental step. This rich media allows us to configure the space in any way so we can transmit to the consumer all our values as a company. Lush does not have an own section in which all the corporate information of the company is found, but it is not necessary for them either because their entire page has a unified design that is consistent with their values.
Some of the elements that strengthen Lush’s image are:
All these points are helping Lush to create a strong brand image.
Increase targeted traffic
All companies want to see how their traffic numbers increase, but what we really should be worrying about is to increase the qualified traffic. By targeting the marketing to specific profiles and focusing the strategies on them, Lush can increase the ROI of their marketing efforts, as well as their final results.
Improve the online reputation
Nowadays everyone can post their opinions about companies or products online. This may create a problem or an opportunity to our reputation as a brand, depending on how we manage it. That is why we must know how to manage any kind of review we obtain, being present and connected with the consumer and responding nicely to any complaint that may exist, in order to reduce the negative impact.
Become a resource or an authority in your field
Becoming an expert in a certain sector is complicated and requires a lot of work. These leaders often become influencers and experts on issues related to what they do, simply sharing information and advices for their visitors. This practice does not usually give an immediate result but if it’s carried out properly and consistently, the company will maintain or improve its positioning in front of the industry and in front of the consumers.
Increase your online visibility
Starting from the pretext that if nobody knows you, you do not exist, we can assure that consumers knowing us is very important for our activity. You must set goals defining where, when and how we want to be found and work to ensure that this happens.
Establish the brand on Social Media
Have a presence in social networks and develop an integrated strategy with the website. It is important that both are connected, that is, build a bidirectional bridge between your social networks and the website.
Lush wants his visitors to share what they like and what interests them. Its purpose is to reach potential potential consumers.
Generate qualified leads and improve lead conversions
This is the most popular goal for almost every business website. Leads are something through which we can improve the website’s marketing performance. We have to make sure to get qualified leads so it can give us a competitive advantage.
Improve customer satisfaction
Improve consumer satisfaction through their experiences on the website. For this the page must be well designed and have a good usability, which allows the visitor to find everything easily and in a very visual way.
The entire Lush website is organized and designed so conversions are not too obvious: it does not have flashy banners or either aggressive messages with certain actions.
The purchase is the most obvious and essential conversion considering that it is an e-Commerce. From here there appear a whole set of secondary conversions, but no less important.
Create an account
The page has an exclusive area for registered customers. Through this account the client can be benefited through the following areas: set a delivery address, add products to a wish list, make an order history and post comments and reviews.
Subscription to the Newsletter
Visitors can sign up for the newsletter in two ways: at the bottom of the page or in the customer area. Through the Newsletter, they will receive all the news of the brand, which creates a greater relationship between both.
Reviewing or classifying
Customers can leave comments about the products and rate them, even in some cases these comments can be published next to the products on the company’s page. This always generates greater credibility for potential customers.
Share social networks
The company has many profiles in almost all Social Networks and encourages the consumer to share and maintain conversations with them.
Check your related articles
The page does not have an exclusive table destined to a blog but it does have numerous articles and tutorials that can be found around the products.