OBJECTIVES AND CONVERSIONS – ROSA CLARÁ

OBJECTIVES

Rosa Clárá is not a common wedding dress shop, it is an internationally recognized brand of very good quality. Therefore, your goal is not to sell online, but generate greater knowledge by consumers and get to ask for an appointment or buy in the same store wedding or party dresses.

This brand works very much its corporate image in the social networks recording the prestige that has. Use famous photos on Instagram to reach a wider audience. Without forgetting that its objective is also to increase the number of visits of the web page and to increase the followers in social networks.

Another objective of Rosa Clará is to generate a link with the consumer through the appointments to advise them and to improve the loyalty.

 

CONVERSIONS

Rosa Clará shows on her website a different way of subscribing without sending you messages in the email about offers, that is, by an online appointment. In this form the consumer will put what type of dress looks for, in what city and through the personal data will be contacted to change the day of the appointment if it were not possible. Once again, the brand is positioned differently in front of the competition as it does not invade the consumer, but it makes branded content so that it reaches the brand of bridal dresses.

Another way that the company has to make conversions is through the blog of its website in which several tips or styles of different brides appear. These posts can be shared through social networks such as Facebook, Instagram, Twitter, Pinterest or YouTube to generate more knowledge of the brand and interaction.

 

 

Glossary: e-Marketing

What it is?

eMarketing refers to the use of the Internet and digital media capabilities to sell your products. This is oriented to online communications, using a direct dialogue with users in order to find potential customers.

eMarketing vs Digital Marketing

Unlike Internet Marketing or Digital Marketing, eMarketing includes digital customer data management and customer relationship management (CRM) systems as well as Internet, email and online media.

What does it consist of?

eMarketing is the process of marketing a brand through the internet, therefore, this allows you to attract new customers, retain current customers and develop your brand identity.

To apply the eMarketing in a company, it is necessary to take into account these six channels:

• Search Marketing
• Online Public Relations
• Online associations
• Interactive ads
• Email marketing
• Social Media Marketing

 

What it is purpose?

The Internet has become a medium that can reach millions of people every year, furthermore, eMarketing implies being at the forefront to know how your customers interact. For example, researching their behaviors, characteristics, knowing what makes them loyal to a brand, etc.

Advantages versus Traditional Marketing.

The benefits that eMarketing offers versus traditional marketing are many. These are the most important:

1. Globalization

The Internet has revolutionized companies as they now have a global reach. With eMarketing, not only large multinationals can reach potential consumers around the world, but so can small businesses.

2. Greater reach

eMarketing allows the seller to reach consumers in many ways to offer different products and services. It includes:

• Information management
• Public relations
• Customer service
• Sales

3. Interactivity

Compared to traditional marketing, eMarketing facilitates conversations between companies and the consumers. While Marketing looks for the message of a brand is present to sell.

Also, companies feed on the responses of their consumers in order to create more dynamic campaigns.

4. Immediacy

eMarketing is able to create a great immediate impact in ways never before imagined. It is not the same to see an ad in a publication or a fence that can be found on a website or in a mobile application.

5. Segmentation

The Internet pushes its users to organize into very focused groups. Thus, observing marketers will easily deal with desired niche markets.

In short, we only need to know what kind of audience we are interested in, the rest is already given by the digital platforms (Google, Yahoo, social networks or specialized companies), as they contain a lot of data from their users.

6. Adaptability and measurement of results in real time

The eMarketing allows to adapt the initiatives on the march and to know the data of their impact. Additionally, the answers can be analyzed in real time.

Therefore, everything spent on the campaign can be effective. The maximum efficiency of eMarketing is that it creates new opportunities to take advantage of the strategic competitive advantages.

 

Sources: 

http://kont.pro/que-es-emarketing/2011/02/

https://murillocarbajal.wordpress.com/2013/03/19/que-es-e-marketing/

http://www.foromarketing.com/sabes-consiste-e-marketing/