First of all, the page work well on all Macs and PCs (and mobiles), is web responsive. The web site fell you welcome, because there are some white blanks where you can relax your look, there aren’t much text and the colours are neutral. But they only use it to give information about: contact, where the client receives an attention more personalised for the accomplishment of his order, where they are located, and the social networks that they are in.
There’s no navigation because everything’s appears at first sight. So, the benefits of visiting the site are immediately clear, which are bring the client information of contact.
They have link directly to his social networks; Twitter, You Tube and Facebook, where the user can find additional information about what the company do, and content of interest for the target (also they use Instagram, but it’s not announced in the site).
So, in the site you can only see the contact and the social networks of Coquo Catering.
If I focus on the positioning of the web site, there are a few interesting things. In Google we can find the business:
If we search “catering vilanova i la geltru” in Google, one of the first results are Coquo Catering.
They do a good SEO positioning; we can see that the company are on different platforms, as Facebook. They are too in “Eix Diari”, it’s a diary of Vilanova i la Geltrú (where the company is) so they use this platform as a partner to make them know.
SEO – Search Engine Optimization – can be described as a methodology of strategies, techniques and tactics used to create the number of visitors to a website by obtaining a high-ranking placement in the search results of a search engine (Google, Yahoo, Bing, …). In other words, it includes the process of getting traffic to and on your website from the organic search results in search engines.
How does it work?
All search engines have primary search results, where web pages and other content are shown and ranked based on what the search engine considers most relevant. It is important to notice that payment is not involved, as it is with paid search ads (SEA). Moreover, SEO is a long-term story that requires some efforts.
As I have mentioned, SEO is about optimizing your website for search engines and can be fulfilled in 4 steps:
Readable: if you want to be included in the search results, it important to make sure that search engines can easily find/consult and read your website. This can be done by keeping up with the standards and some technical details.
Content: secondly, it is crucial to provide your website with relevant and structured content (a content plan is therefore designated here) and the more recent the information is, the better. A blog on your website can be very interesting in this case, as they are usually very recent and up-to-date.
A crucial part of SEO are keywords: words and phrases in your web content that make it possible for people to find your site via Google. They are the main elements of SEO: you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you (otherwise, they could land on one of the many other pages in the search results). Moreover, implementing keyword SEO will help your site rank above your competitors.
Relevantlinks: search engines find their way to different pages on your website through hyperlinks (internal and external). Search engines like Google use these links as a source of important information concerning the pages they lead to. Besides linking hierarchically on your website, you should also implement deep links from your homepage to important pages and horizontal links to other subjects and parts of the website. However, the most important factor is to receive links outside of your website, by preference of websites that are already popular in the search results or that score well on the keywords you want to end up with yourself.
Socialmedia: by implementing social media channels on your website and referring to your website on these channels, you can initiate an active conversation with your target audience and create more traffic to your website through links.
Conclusion: SEO is crucial for the online presence of every business as it contributes to the visibility and branding of an organization. Furthermore, Search Engine Optimization provides credibility and traffic for your brand, plus it gives you insights in your customers through keyword research.
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