When you enter the page, the first thing you do is put your language so the page fits you. Then, you find a very cozy white background in which several pictures of different models appear with the dresses of the new collections. On this page it guides you to find what you are looking for, that is, it appears very clearly in each window what you can find. For example, if you are looking for a wedding dress, a party, a communion dress, etc. you can find it in the different windows. Finally, a questionnaire appears to request an appointment and be able to prove the dress with professionals that can help you decide. The content is written using a formal tone because it is a formal brand, therefore, its language is clear, serious and transmits quality. There is no help section itself, but there is a contact email for any question along with a form specifying if you are a client or provider and the type of doubt you have to answer as soon as possible.The whole page is white, very visual and with many white spaces to make it easier to use and not have an excess of information. The visitors can’t increase the text size, it doesn’t appears in the home page, but if you zoom with the mouse you can read it increased. It’s difficult to printoff onto porttrait A4 because there are two images on front of the home page so if you want to print off the two images would not look good.

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Yes it does betwen the style, the tone, the pictures and the colours, you know what is the porpouse of the brand. There are many photography that appears on the home page in which a model poses with a wedding dress next to a window that says: see collection 2018. So, it is a commercial or bussiness page but you can also find a entertainment or news in their blog.

Furthermore, on the home page there are models of the age of the target audience, that is, from 25 to 34 years old.


The audience of this site already knows what it is going to find when entering the web page since it has sought it expressly, therefore, once they enter they will stay. It could be said that the copy is focused on what the public wants to know since it is addressed to them.

In the frequently asked questions, we can find any doubt we have or resort to the nearest store as well as call the phone that appears.


The site takes the maximum advantage so that there is an interaction from the first moment you enter and you have to register, request an appointment or share the blog posts on social networks. Therefore, it is a positive interaction since it increases the followers in the different platforms and in the same website. The contact information does not appear on the homepage but in the frequently asked questions. Including the opening hours of the stores, the contact number and the company email. It is not so obvious that the actions of this company is to sell, since its values are to help the clients as much as they can and offer them an experience in a special moment such as the wedding. The privacy policy appears clearly in a section located at the bottom of the web page, therefore, it is easy to find.


The structure of the website is quite logical and clear. When you enter more than once you know where each section is. There is no map in itself but if you enter the section of “stores”, you will find mini sections in which you can choose in which city and country you want to look for the wedding / communion / party dress and they will give you the exact address. It is very easy to return to the main page when you are in another derivative since you only have to click on the name of the brand in the upper part of the left. All links are visible on the first page. Any visitor has the freedom to move around the site since it is super simple. That is, it gets the navigation buttons back and forth, it does not take visitors to blind alleys. There is also the search option in which several news appear next to the different dresses when you are looking for a specific dress.


Being a brand of wedding dresses, the design is attractive, simple, serious, transmits quality, confidence, elegance among other values. It has a clear title, description in each image with subtitles, so, you know at all times what you want and what you are looking for. There is a clear index at the top of the page in a horizontal way in which you can search the blog, ask for an appointment, look at wedding dresses, parties and communion dresses. Within each section there are several blocks of mini sections in which you find shoes, bags, headdresses, etc.

From the first moment it captures and retains the attention since the dresses are precious and the photos are of quality. Catch especially when seeing the different ranges of products that you can find being mainly a brand of wedding dresses. As I mentioned earlier, the brand is located in the upper left and does not use many visual aids to avoid distracting the client. It can be said that it is a successful web design since there is a great human interaction. In addition, there are no errors that make you leave the website. For example, if you click the space button, the page goes down to show more dresses. If you go back, it takes you where you were before. It clearly appears where to find new content since it shows it to you in a visual way. There is a certain cohesion between color and design, since they are the same color as the company’s color range. The images are within the defined image area, since it is not necessary to scroll to better visualize the image.

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Regarding the quality of the content, this is clear, concise and grammatically correct. Being a quality company, this can not fail. There is a certain emotional tone considering that weddings thrill in itself but this more. There are no intriguing titles but simple ones. Each section specifies what it is about and what will be found in it.


Throughout the website there are no italics but capital letters. They are written with a smaller size so there is not much information or it is difficult to read. The size of the letter is at least 10 points and varies in the different areas of the website. Instead, the source is always the same, something like Arial. The background is white with cream or very light tones.


All the information that appears on the website is updated at all times and the forms are verified. In addition, everything that appears in it is legal and “safe for the web”. The requirements of corporate identity appear gradually, as do the declaration of author’s rights and the legal controls already carried out.


This brand aims to deliver a certain user experience since you only get married once and transmit it to you through its functions, images, etc. Therefore, if you still do not know how to make your wedding, in the blog appear several news and tips so it is quite useful. Nothing appears in blue text, but it is underlined in subsections (in black and it does not look like a link) . Frames also appear in relevant words to make it more visual. Pop-ups have been avoided to avoid tiring the user.


It is quite good because it differs from the competition in several things, that is, it is a quality brand that you can not buy online and they help you at all times when you attend the store. On the other hand, the competition is not so expensive and perhaps it does not have as much cache or differential products as are party dresses, communions, etc. Therefore, the proposal of the site is quite clear, with a simple message and focused on the client at all times. In addition, there is a specific target but other segments of the audience can also find benefits. Through social networks such as instagram, pinterest, facebook, youtube, twitter, etc. Readers can share or recommend their friends or relatives whenever they want.


The identity of the brand is clear and appears repetitively throughout the web page as well as on social networks. Obviously, the audience that seeks this brand has the same values or personality as her.


This site is available in all types of computers, both mac and windows and mobile phones and in different countries as well. Therefore, it has been verified in the different versions and modalities.


The home page loads very quickly with a PC with dial-up modem, so you have no problem accessing it. There are no unnecessary animations because it loads instantly.


Being a brand of dresses and bridal accessories, there are no audio files, but some videos about the different collections, therefore, benefit them and consumers.

Website Evaluation:



How friendly is the site?

The site feels welcoming to the target they want to reach. You can inmediatly see interesting stuff for your interests such as different music, styles and information about the artists. It’s written in a correct tone and grammar. There is no help section and website is made less busy with black space, not white.

Does it communicate everything it needs to?

Target audience is well defined but it’s purpose is not well defined though. Looks like a party organizing website or enterprise, after navigating a bit in the website it starts to feel like a website to simply follow live parties around the world but it is actually more than that, it’s a music and artist library. Helps expand musical culture from all around the world. People who are looking for information about whatever genere of music and actual music to hear to, is the perfect website for them.

How relevant is the content to your audience?

Content is adequate to whoever looks for music. You can find different generes according to most preferences and the information provided by the website about the music or the artists is conrete and informative.

How beneficial is it’s interactivity?

Interaction is beneficial in both ways, users learn about their musical interests and the website slowly becomes a musical reference. Yes it incorporates links to all their social networks and ways to contact them. Bookmarking is normal due to the fact that is a musical reference and becomes an interesting place to listen music to. The privacy policy is easy to find and clear too.


What about navigation?

The website has a logical structure: it’s intuitive, easy, more or less clear and trouble free for sure. I’ve never seen a video not available or the website down. You can easily go to the home page from any page, you can go in less than three clicks into different pages, user is completely free to navigate where he wants, there is no guest user restrictions and yes, there is a search function.


Design quality

The design on the Boiler Room page is simple. Has a big video preview on the homepage, there is a kind of index to know where to go but it’s not that clear, it grabs the attention depending on the content you like or dislike, has a lot of different colours, doesn’t open pop ups or different windows or tabs, has a nice resolution for every device and image quality is between good and excellent.


Copy quality

As said before, the copy is adequate to the content and to the target user. Yes it has the right emotional tone and everything is clear including typography, text colour and size.


Scanning the page can get a bit difficult depending on the section due to the big amount of information it offers but in others is actually quite easy. Depends on the section. Titles are clear and should be easy to know where each button will take you and sometimes has capitals on titles and names.

Attention to detail

Information in Boiler Room is always up to date as they usually promote events and show them live, just as they are happening at any time. Al the corporate identity items are checked and included correctly, the copyright statement is correct too and haven’t seen yet a link not working or taking you to a place it shouldn’t. Boiler Room has also checked all the legal items are correct and content is always in law.



The site has been up for almost over a decade now. Has provided thousands of people with the correct content and information all this years, including artist’s histories, concert dates etc… They are no pop ups, no frames, no blue text as is primarily white and there is no underlined content.

How good is the marketing?

In first place the website looks like a simple place to listen to music. Once you start navigating you realize that it’s more than just a place to listen music but to discover music, artists and different scenes that are live around the world. Once you get to know the page and see what it offers, it becomes one of the most valuable resources to be up to date about music. Yes it delivers benefits for each segment as it not only centers in one musical genre but in almost every style around the world, old or new. It also has good mechanisms to recommend the webpage and share it with other users like social network buttons above and below the page. The site is also very search engine optimization friendly.

The branding

The identity is well defined, delivers their emotional identity very good and the audience engages with it perfectly.

Loading speed and accessibility

It loads instantly if your internet conection is good. It’s a video based website, with content in full hd but also available in lower resolutions for worse internet broadbands. Works well in all kinds of screen resolution, every device is compatible, has responsive skin for mobile devices and is compatible with all operating systems including linux.

All browsers should work while they have installed Adobe Flash Player, even outdated versions of several browsers work, but not super old ones.

Use of multimedia

Multimedia is the most important item in this website. Videos and audio is what they sell. Everything has sense and is placed correctly offering a fantastic experience to the user.