WEBSITE REVIEW: ROSA CLARÁ

HOW FRIENDLY IS THE SITE

When you enter the page, the first thing you do is put your language so the page fits you. Then, you find a very cozy white background in which several pictures of different models appear with the dresses of the new collections. On this page it guides you to find what you are looking for, that is, it appears very clearly in each window what you can find. For example, if you are looking for a wedding dress, a party, a communion dress, etc. you can find it in the different windows. Finally, a questionnaire appears to request an appointment and be able to prove the dress with professionals that can help you decide. The content is written using a formal tone because it is a formal brand, therefore, its language is clear, serious and transmits quality. There is no help section itself, but there is a contact email for any question along with a form specifying if you are a client or provider and the type of doubt you have to answer as soon as possible.The whole page is white, very visual and with many white spaces to make it easier to use and not have an excess of information. The visitors can’t increase the text size, it doesn’t appears in the home page, but if you zoom with the mouse you can read it increased. It’s difficult to printoff onto porttrait A4 because there are two images on front of the home page so if you want to print off the two images would not look good.

DOES IT COMMUNICATE EVERYTHING IT NEEDS TO

Yes it does betwen the style, the tone, the pictures and the colours, you know what is the porpouse of the brand. There are many photography that appears on the home page in which a model poses with a wedding dress next to a window that says: see collection 2018. So, it is a commercial or bussiness page but you can also find a entertainment or news in their blog.

Furthermore, on the home page there are models of the age of the target audience, that is, from 25 to 34 years old.

HOW RELEVANT IS THE CONTENT TO YOUR AUDIENCE 

The audience of this site already knows what it is going to find when entering the web page since it has sought it expressly, therefore, once they enter they will stay. It could be said that the copy is focused on what the public wants to know since it is addressed to them.

In the frequently asked questions, we can find any doubt we have or resort to the nearest store as well as call the phone that appears.

HOW BENEFICIAL IS ITS INTERACTIVITY

The site takes the maximum advantage so that there is an interaction from the first moment you enter and you have to register, request an appointment or share the blog posts on social networks. Therefore, it is a positive interaction since it increases the followers in the different platforms and in the same website. The contact information does not appear on the homepage but in the frequently asked questions. Including the opening hours of the stores, the contact number and the company email. It is not so obvious that the actions of this company is to sell, since its values are to help the clients as much as they can and offer them an experience in a special moment such as the wedding. The privacy policy appears clearly in a section located at the bottom of the web page, therefore, it is easy to find.

WHAT ABOUT NAVIGATION

The structure of the website is quite logical and clear. When you enter more than once you know where each section is. There is no map in itself but if you enter the section of “stores”, you will find mini sections in which you can choose in which city and country you want to look for the wedding / communion / party dress and they will give you the exact address. It is very easy to return to the main page when you are in another derivative since you only have to click on the name of the brand in the upper part of the left. All links are visible on the first page. Any visitor has the freedom to move around the site since it is super simple. That is, it gets the navigation buttons back and forth, it does not take visitors to blind alleys. There is also the search option in which several news appear next to the different dresses when you are looking for a specific dress.

DESIGN QUALITY

Being a brand of wedding dresses, the design is attractive, simple, serious, transmits quality, confidence, elegance among other values. It has a clear title, description in each image with subtitles, so, you know at all times what you want and what you are looking for. There is a clear index at the top of the page in a horizontal way in which you can search the blog, ask for an appointment, look at wedding dresses, parties and communion dresses. Within each section there are several blocks of mini sections in which you find shoes, bags, headdresses, etc.

From the first moment it captures and retains the attention since the dresses are precious and the photos are of quality. Catch especially when seeing the different ranges of products that you can find being mainly a brand of wedding dresses. As I mentioned earlier, the brand is located in the upper left and does not use many visual aids to avoid distracting the client. It can be said that it is a successful web design since there is a great human interaction. In addition, there are no errors that make you leave the website. For example, if you click the space button, the page goes down to show more dresses. If you go back, it takes you where you were before. It clearly appears where to find new content since it shows it to you in a visual way. There is a certain cohesion between color and design, since they are the same color as the company’s color range. The images are within the defined image area, since it is not necessary to scroll to better visualize the image.

COPY QUALITY

Regarding the quality of the content, this is clear, concise and grammatically correct. Being a quality company, this can not fail. There is a certain emotional tone considering that weddings thrill in itself but this more. There are no intriguing titles but simple ones. Each section specifies what it is about and what will be found in it.

READABILITY

Throughout the website there are no italics but capital letters. They are written with a smaller size so there is not much information or it is difficult to read. The size of the letter is at least 10 points and varies in the different areas of the website. Instead, the source is always the same, something like Arial. The background is white with cream or very light tones.

ATTENTION TO DETAIL

All the information that appears on the website is updated at all times and the forms are verified. In addition, everything that appears in it is legal and “safe for the web”. The requirements of corporate identity appear gradually, as do the declaration of author’s rights and the legal controls already carried out.

CREDIBILITY

This brand aims to deliver a certain user experience since you only get married once and transmit it to you through its functions, images, etc. Therefore, if you still do not know how to make your wedding, in the blog appear several news and tips so it is quite useful. Nothing appears in blue text, but it is underlined in subsections (in black and it does not look like a link) . Frames also appear in relevant words to make it more visual. Pop-ups have been avoided to avoid tiring the user.

HOW GOOD IS THE MARKETING

It is quite good because it differs from the competition in several things, that is, it is a quality brand that you can not buy online and they help you at all times when you attend the store. On the other hand, the competition is not so expensive and perhaps it does not have as much cache or differential products as are party dresses, communions, etc. Therefore, the proposal of the site is quite clear, with a simple message and focused on the client at all times. In addition, there is a specific target but other segments of the audience can also find benefits. Through social networks such as instagram, pinterest, facebook, youtube, twitter, etc. Readers can share or recommend their friends or relatives whenever they want.

THE BRANDING

The identity of the brand is clear and appears repetitively throughout the web page as well as on social networks. Obviously, the audience that seeks this brand has the same values or personality as her.

ACCESSIBILITY

This site is available in all types of computers, both mac and windows and mobile phones and in different countries as well. Therefore, it has been verified in the different versions and modalities.

LOADING SPEED

The home page loads very quickly with a PC with dial-up modem, so you have no problem accessing it. There are no unnecessary animations because it loads instantly.

USE OF MULTIMEDIA

Being a brand of dresses and bridal accessories, there are no audio files, but some videos about the different collections, therefore, benefit them and consumers.

THE WEEKND’S WEBSITE REVIEW

THE WEEKND’S WEBPAGE

FRIENDLINESS OF THE SITE

The Weeknd’s website feels welcoming from the start, because of the easiness of use and the high quality design of the page. Also, the colours used are very related to the brand and to the message that their songs want to impart. There are clear benefits of visiting, because in the same homepage you can find videos, tour dates, merchandising and news, which is content that the people who’s interested in the brand will find important.

Related to the content of the site, the few words and messages that appear are written in a formal conversational style, though the band prefers to communicate with images and videos instead. That makes everything easier, since we won’t have to worry about the size of the text, and the message will be spread effectively anyway.

It’s not difficult to scan, since there are very few words, and a lot of images or audiovisual content. Also, the fact that the background is black makes seeing the information easier. In every tab youneed to scroll down a bit to see everything that is there, so the content probably wouldn’t fit in an A4, but that’s not something bad, since the process of navigating through this website is simple and the design is very attractive.

COMMUNICATION

It communicates everything it needs, since it’s an entertainment site that is visited by people who are interested in knowing different information about the band. Every single content that the page offers is summarised in the homepage, so it can be considered as an effective website. Also, the fact that the design of the web is highly connected to the type of music The Weeknd produces, helps the people who go to the band’s page find exactly what they were looking for, in aspects of design and content.

We could determine that the site is definitely consistent in design (color, layout and fonts), has an clear and highly usable platform, the buttons and different tabs are easy to find, and it’s simple to understand in general. The only thing that is missing is a navigation bar that might help us find what we look for easier and faster. However, due to the fact that all of the contents are summarised at the homepage, it may not be necessary to have one.

RELEVANCE OF THE CONTENT

Once we get into the webpage, the design of the platform and the content will be the decisive elements that will make us want to stay there. If we’re there to buy merchandising,the fact of getting inside of this atmosphere will increase or desire of acquiring these items, since that will make us want to be a part of it.

People that click on the band’s website will want to discover new music, watch The Weeknd’s viedos, know the tour dates, read news about the band or buy merchandising objects, and every single video, image and text that we can find there will talk about these things, so we could say the content that is offered to the audience is absolutely relevant for them. It’s not the brand that goesto the potential client, but the potential client is the one who’s interested in the brand and will go to their webpage to find some more information, so clearly the content will be important for him.

BENEFITS OF INTERACTIVITY

In The Weeknd’s page you can either interact by subscribing to their newsletter, or by buying merchandising produtcts, and in both cases the interaction will be positive, since the client or potential client will have something in return, whether this is information about news, videos or albums, or a merchandising item. 

There is not a main action that the page wants the audience to take, since its main purpose is not only selling or making people subscribe, it’s more of an information platform. However, it does worry about having a good and pleasant connection with those who want to interact with the brand, and that’s why they make the process of subscribing non-invasive for the person, and also the buying course is easy and well designed.

Something that is very important and that this webpage misses is a tab with all the information about the brand, like who are its components, what kind of music do they play… we can assume that people that come to this website do already know who The Weeknd is, but I think it is important to remind them and that would be also a good opportunity to sell itself and to highlight its values and objectives as a music band. If that part was good, maybe the people who read it would be even more interested in buying its items or being part of this community. In the merchandising page we can see nonetheless what the components of every item are and where they are made and embellished, which I think is important information.

I think the incentive to take the required course of action isn’t sufficiently motivated to the audience of this webpage, since when we get inside it we don’t have any message or pop up telling us we can actually subscribe to its newsletter or that we can buy The Weeknd’s merchandising, we need to look for the buttons instead. So, taking into account that this is more of an information website and it’s main purpose is not to sell items or to make people subscribe to the newsletter, since what is the most important is the music, I think the fact that there were some pop ups or just a little window on the right that appeared when we got inside the webpage saying that we could subscribe by clicking one button or that we could buy elements by clicking another one, would be very important and would make the people more aware of it. That would encourage  visitor details to be left there.

The benefits of the visitors returning to the site are not specified, but I don’t think they are required to be told, since if the visitor wants to go back to buy some specific item, he would go by himself, and he will remember the website because what is offered here is not offered anywhere else.

The privacy policy is easy to find, because it’s at the bottom of the home page, and the regular buyers’ data is stored so that the brand can send them e-mails with new offers.

NAVIGATION

The site has a logical structure and navigation in it is easy and clear. The only thing that we could improve is that it doesn’t have any site map, and maybe it could have one so that the experience of navigating would be easier.

All the links link back to the homepage except for the merchandising one, that opens in a new tab, but we can go back to the homepage since the home tab is open still. They are easy to find and recognise, and you can go from one page to another in less than three clicks, which would be too much.

The visitor can navigate freely through the site, and they can undo or redo all the times they want, or add items to the basket and then cancel them in just one second. There’s no need for “back” and “forward” buttons in the merchandising page, since the ones from the navigator we’re using (Google, for example) already work. However, they do not have location Bread Crumbs.

There isn’t any search option, which I think it would be necessary to make the process faster. The usability, though, is effective and it has been used by a focus group to prove it.

QUALITY

The design is simple, attractive and customer orientated since everything’s very easy to be found.  Visually, it offers pleasure to the potential client that visits the webpage. You can immediately know where you are ‘cause every tab has a title and though there are few texts, they say the what’s important in every single one of them. We could consider the main homepage as an index because it has in it a bit of what you will find in every tab on the top. 

It grabs and holds your attention from the first moment and it avoids clutter because everything is very well organised and visual, and the top and left of the page is used to determine brand identity and navigation (there is the logotype on the left and the name of the different tabs on the top). It has a lot of visual aids like color coding and typography, with colors coming from the same tonal range that makes us relate the web concept to The Weeknd’s music.

There are not any big errors, though sometimes when you try to buy a t-shirt the prize is only in US dollars, and not in euros or pounds, but then it gets fixed. The back button takes us where we were and it is very clear to understand how to find new information or content.

The site is more than 800 pixels wide and the images are more than 72 dpi since they are HQ images (same with the videos). However, the user needs to scroll down to see the whole picture in every tab, so maybe this is something that should be fixed.

COPY QUALITY

The content is clear, relevant and grammatically correct, even though there isn’t much text in general. It doesn’t have any emotional tone, it’s more impersonal, because it’s not the written part but the music the one that needs to connect emotionally with the visitor. The topic of every section is very clear and easy to be scanned. 

READABILITY

It’s easy to read though some of the users may need to zoom the page a little bit to get the information clearly, but the font is well chosen and it’s higher than 10 point size, and it’s always the same. The font used is a sans-serif typeface and it’s always used with capital letters, and there isn’t any marketing-speak word in the content since it’s not  marketing web and it’s purpose is to provide information about The Weeknd. The only bad thing we can point out is that the letters are white and the background is dark, which reduces readership levels.

It’s clearly known what the users will get by clicking on actionable items.

DETAIL

Everything un this web, including the copy, has been double-checked since it’s a worldwide known web. The information that appears is clearly up to date and also there are new links that appear (especially in the merchandising tab) with new updates about news or products of the band.

All of the colours have been checked to be “Web Safe”, and all of the mandatory and corporate identity requirements are included correctly, and the appropriate signs for registered brand are also in the right place. Related to legal checks, they have all been made.

CREDIBILITY

The site clearly proves the competence and experience not only of the web designer who made it, but also of The Weeknd brand. It definitely offers a unique participation to these who are interested on the band, giving a delicate balance of functionality, design, content, structure and usability. In addition, the visitors probably find the information on this website useful, since they will probably be The Weeknd’s fans and they will find most of the content interesting.

In the selling tab, the security icon is evident and as this is an official band’s website, there are no pop-ups. There aren’t frames, nor blue text or underlined words.

MARKETING

The site’s proposition is to offer information about the brand, and also offer the possibility to buy items from it, and its benefit is more valuable than the one offered by competitors since The Weeknd’s products are unique.

There isn’t a defined message for all of the customers since the main purpose is not selling, but the brand tries to make this experience the best one for the visitor anyway. These visitors can be from any age, and it will be easy for them to navigate through this platform.

The updated parts of the site are clearly marked, and there isn’t any mechanism to recommend this page to friends or family. The site might clearly have been checked for search engine optimisation since when you search “The Weeknd”, this page is the first one to show.

BRANDING

The brand identity is clearly projected, not only through the logotype, but also through the typography and colours used. The emotional tone is connected to the band’s songs: dark and mysterious, which will make the audience (that will probably listen to The Weeknd’s songs) feel  highlyconnected to the website.

ACCESSIBILITY

The site has been checked on the most common browsers, and the website always appears in the first page of all of the results when we search for “The Weeknd”. I don’t know if it has been checked in older versions of the browsers, but I guess so, since there must be a lot of people working in this site. It will work on every device and will be compatible with every operating system.

LOADING SPEED

The homepage loads instantly, and there aren’t any unnecessary animations and complex graphics.

USE OF MULTIMEDIA

Every video, image and text item serves a clear purpose and a definite contribution to the benefit of the visitor.

WEBSITE REVIEW: Coquo Catering

First of all, the page work well on all Macs and PCs (and mobiles), is web responsive. The web site fell you welcome, because there are some white blanks where you can relax your look, there aren’t much text and the colours are neutral. But they only use it to give information about: contact, where the client receives an attention more personalised for the accomplishment of his order, where they are located, and the social networks that they are in.

There’s no navigation because everything’s appears at first sight. So, the benefits of visiting the site are immediately clear, which are bring the client information of contact.

They have link directly to his social networks; Twitter, You Tube and Facebook, where the user can find additional information about what the company do, and content of interest for the target (also they use Instagram, but it’s not announced in the site).

So, in the site you can only see the contact and the social networks of Coquo Catering.

If I focus on the positioning of the web site, there are a few interesting things. In Google we can find the business:

If we search “catering vilanova i la geltru” in Google, one of the first results are Coquo Catering.

They do a good SEO positioning; we can see that the company are on different platforms, as Facebook. They are too in “Eix Diari”, it’s a diary of Vilanova i la Geltrú (where the company is) so they use this platform as a partner to make them know.

 

The LEGO page: Evaluating a website

¡The LEGO page link!

 

How friendly is the site?

The site definitively looks really friendly. You can search easily different stuff via browser or via sections. The colours are so clean too. The content is written in an informal way, talking to you directly, but, I didn’t find an option to increase the letter on the page.  At least they have a really useful responsive webpage.

 

Does it communicate everything it needs to?

Simply yes. They want to sell and engage with you, and that is what they do. The site is focused in attracting young people, they try to be very visual, and they do it with a really accurate distribution of their products. The design is, quite beautiful too, oriented to children, but clean a useful.

 

How relevant is the content to the audience

If you like toys and construction, you will love it. In the main site you can see different products already built and to have an idea of what are you buying. They don’t use a really creative communication, they just show you the final product and how beautiful is.

In the down site of the page you can easily see the FAQ, which are divided in four diferent categories and another one with the favourite helping themes. Of course, you have a phone number in case you need it.

 

How beneficial is its interactivity

The website offers you interactivity; they have VIP users who can enjoy different advantages. As I said before, the objective of this website is first of all to sell products, so they are really focused in this; they have some interactivity options but is not the most important for the Lego page. I use to return to the site because they are always improving and changing de catalogue. When you join the page a message of cookies pop up you, and you can find de privacy policy in the bottom .

 

What about navigation?

The structure is quite easy and logical, First of all you have the new products, always with a button which will redirect you to the product page or to “know more”, and in the top you have the finder, your account button and the cart.  When you scroll down you can see exclusive products and a toolbar to register yourself. Following down you can see different offers and personal recommendations. Finally, on the bottom you have more options like attention. You don’t really need link because you have buttons to redirect and the images redirect you too. Is too easy to navigate on the page, you have the search toolbar and don’t have it much letter, is more visual.

 

Design quality?

The design is so simply. Separated in blocks by the white layout. Because they have lot of images they grab you to keep in in finding new thing. The most interesting thing in the website is, of course the first image you can see with the new product and the exclusives. In this two images you can scroll to right and left to see more product related. When you are in a product page is so easy to see the information, and they always maintain the colour palette of black, blue and a little bit of red. The images doesn’t annoy anything. As I said before, the website is responsive, so they took care of images, they don’t annoy nothing, this photos always improve the experience.

 

Copy quality?

Lego is a really big company, so the content is really polish and grammatically perfect, and they try to transport you to the world of the “Lego what you want”. Apart of this, the content is easy to understand and clear.

 

Readability

The font is easy to red and bold-normal, because the most part of the text is above a photo, so they need to make it easy to read. They use to use white and grey dark-grey fonts, the first one for which is above a photo, and the second one which are in the white background. Have two different sizes, a bigger one, like 14 pts and bold, and second one just a little bit smaller in normal, not bolded.

 

Credibility

As I said before, LEGO is a really big company, so when you enter the website you always know they have an awesome credibility, and they transmit it. You have a good user-experience, always thinking about the page was planned for a young target, but is quite beautiful and the page surface is so intuitive. You don’t need to avoid pop ups.

 

How good is the marketing

In Spain Lego don’t really have great competitors. Maybe the bigger is Playmobil, but the products are quite different. But the pages really look like very similar, are not much different with the font, layout and colours used. The message as I said before is really simply, focused in sellings and of course I would recommend it to a friend, or even a child because is too easy to navigate and understand, but they don’t have their social networks linked to the main site.

 

The branding?

LEGO has a great identity and it is projected in the site, with all really separated in block, being very useful and easy to use. As I said before, the site is not very emotional but tries to transport you to different worlds. I don’t really know if the audience engage with this page.

 

Accesibility?

When you search “Lego” in any kind of browser, the official Lego page is the first option appearing, and you can see it in different type of monitor because is a responsive site, so works perfectly in PC, iOS and phone.

 

Loading speed

It depends a lot of your internet company. For example, the website loads instantly, and has a lot of images, but if you connexion is worst, would be normal if it take a bit long to load.

 

Use of multimedia

The site only has images, no video or audios. But it has a lot of images to show you how their products are.